Case Study Of Amul

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Generally, an internship consists of an exchange of facility for knowledge among the student and a company. Student can also use an internship to govern if they have a concern in a particular profession, make a net of contacts. An internship is a method of on –job training I have undertaken in evaluation of customer satisfaction towards Amul pro at GCMMF in Bangalore. This study is oriented towards the product of the Amul Company. Today every organization strives hard to gain and retain their customer at any cost, in order to achieve this it is necessary for the organization to study the satisfaction level of their product from customer and meet their expectations and preferences. The study focuses on
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Excellent brand equity - Amul is a trusted brand over the years and the influence of Amul girl and her outdoor ads should specifically be mentioned here.

Excellent quality management - even though Amul has such an extensive and large distribution network, hardly any quality complaints come for Amul.
Strong distribution network – This is one company where as strong in urban as well as rural distribution. You will find Amul present even in small towns and villages of the country.
Good product portfolio - Amul had a deep product portfolio related to any FMCG company. It has many different variety of milk, and milk based food products like cheese, butter, milk, buttermilk, lassi. And many others. In ice creams too, Amul has a large variety of flavors.
Strong Supply chain - Vendors love Amul products and Amul is well known for the white revolution in India.
Rural presence - Strong rural presence of Amul is its strength. It is stated here separately because this rural attendance gives Amul a strong competitive advantage.

 Weaknesses in the SWOT analysis of
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(GCMMF), is countries leading food product selling organization with annual incomings (2013-14) US$ 3.0 billion. The companies daily milk earning is approx. 13.18 million lit per day from 17,025 village milk cooperative societies, 17 associate unions cover 31 districts, and 3.23 million milk producer members.
It is the Top organization of the Dairy Cooperatives of Gujarat, widely known as 'AMUL', which aims to provide remunerative returns to the agriculturalists and also serve the interest of consumers by providing quality products which are good value for money. Its achievement has not only been rivalled in India but serves as a model for rest of the World. GCMMF is special marketing organization of 'Amul' and 'Sagar' branded products.

It operates through 53 Sales Offices and has a dealer network of 10000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc. GCMMF is India's largest exporter of Dairy Products. It has been accorded a "Trading House
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