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Essays on internship experience
Essays on internship
Essays on internship
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1.1INTRODUCTION ABOUT THE INTERNSHIP
Generally, an internship consists of an exchange of facility for knowledge among the student and a company. Student can also use an internship to govern if they have a concern in a particular profession, make a net of contacts. An internship is a method of on –job training I have undertaken in evaluation of customer satisfaction towards Amul pro at GCMMF in Bangalore. This study is oriented towards the product of the Amul Company. Today every organization strives hard to gain and retain their customer at any cost, in order to achieve this it is necessary for the organization to study the satisfaction level of their product from customer and meet their expectations and preferences. The study focuses on
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Excellent brand equity - Amul is a trusted brand over the years and the influence of Amul girl and her outdoor ads should specifically be mentioned here.
Excellent quality management - even though Amul has such an extensive and large distribution network, hardly any quality complaints come for Amul.
Strong distribution network – This is one company where as strong in urban as well as rural distribution. You will find Amul present even in small towns and villages of the country.
Good product portfolio - Amul had a deep product portfolio related to any FMCG company. It has many different variety of milk, and milk based food products like cheese, butter, milk, buttermilk, lassi. And many others. In ice creams too, Amul has a large variety of flavors.
Strong Supply chain - Vendors love Amul products and Amul is well known for the white revolution in India.
Rural presence - Strong rural presence of Amul is its strength. It is stated here separately because this rural attendance gives Amul a strong competitive advantage.
Weaknesses in the SWOT analysis of
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(GCMMF), is countries leading food product selling organization with annual incomings (2013-14) US$ 3.0 billion. The companies daily milk earning is approx. 13.18 million lit per day from 17,025 village milk cooperative societies, 17 associate unions cover 31 districts, and 3.23 million milk producer members.
It is the Top organization of the Dairy Cooperatives of Gujarat, widely known as 'AMUL', which aims to provide remunerative returns to the agriculturalists and also serve the interest of consumers by providing quality products which are good value for money. Its achievement has not only been rivalled in India but serves as a model for rest of the World. GCMMF is special marketing organization of 'Amul' and 'Sagar' branded products.
It operates through 53 Sales Offices and has a dealer network of 10000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc. GCMMF is India's largest exporter of Dairy Products. It has been accorded a "Trading House
Strengths: low price, strong brand name, excellent merchandise, exceptional employees, huge membership base, economies of scale, efficient distribution and operation.
Although United Cereal’s products are diversified into many different types of foods and beverages, its main source of revenue remains the breakfast cereals market. The real challenge of this market is clearly seen in the European market, where the national tastes and breakfast traditions vary between countries. As a result, its approach in Europe is more complex than in the United States, which causes higher costs and slower processes.
Shimla Dairy is not among the current leading players in the market. The market leader's (Britannia) production capacity per day is almost 50 times that of Simla Dairy. With nearly 29 varieties of products, Shimla is now trying to increase the product line further. The company currently has 2 plants one at Shimla and the other at Kiarighat with a total capacity of 10000 litres of milk processing. With the Cheese industry slanting towards the growth phase, there is expected to be high increase in the competition, both from the domestic and the foreign players. This gives rise to number issues which concern the management. Which are as stated below:
Part of MacDonald’s success stems from their product development strategy and experimentation. This strategy is used to reach target customers. Indeed, the concept of “Glocaliztion”, which means thinking
Since its inception in 2001, Fonterra Co-Operative Group Limited (Fonterra), the largest company in New Zealand, has grown to be the world’s 4th largest dairy company in 2013 (Robobank, 2013). Fonterra is the largest dairy exporter of the world and it controls a third of global dairy exports. Fonterra has huge pool of talents of 16,000 staff locally and internationally to make dairy available every day to millions of consumers ...
Its interest is in manufacturing, marketing, and distribution of grain based snack food, beverages and other products.
Aditya Birla Group is one of the first multinational corporations in India. Its headquarter is located in Mumbai with many others operations in different parts of the world such as in Asia (Thailand, Singapore, Myanmar, Laos, Indonesia, Philippines, China…), Europe (UK, Germany, Hungary, Italy, France, Luxembourg, Switzerland…), America (US, Brazil…). Throughout their growing, Aditya Birla have become well known in many sectors that they get involved in not only in India but also around the world. Back to the earlier day of the corporation, when it first founded, the group has focused on critical sector such as textiles and fibre, aluminum… and become one of the largest participant in those areas. Later on, in the 1960s, the company had expanded their business into cement and chemicals. Also, they expanded their business across the border of India into many other countries. This “revolution” has brought the name of the group into the international business map and become bigger than ever (Aditya Birla Group 2007). Today, ABG is a corporation with the consolidate revenue of 30bil with the affiliates in 45 countries and 60% of their revenue come from internationally and become one of the largest private company in the world (Aditya Birla Nuvo Limited, 2011).
F.M.C.G. Company Heinz is the most global U.S. based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the company¡¦s portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties.
Once the product is accepted the organisation would experience a high growth rate. For example, PAX Yogurt Company which originates on Mount St. Benedict, is a local company which developed seven different flavours of yogurt into the market, they are: almond, guava, passion fruit, pineapple, soursop, strawberry, natural (plain) and vanilla. The primary objective was to meet the customers’ needs with a good quality product at an affordable price in order to return high sales and profitability for the company. It is imperative at this stage, that particular attention should be placed on creating strategies for pricing, place or distribution and promotion so as to establish a market presence and create a suitable demand for the product. Pricing strategies include price skimming and price penetration. It is advisable at this stage to employ the price skimming strategy for example, pricing the product at the highest point possible. Prices can then be lowered when demand starts to
Thirdly, the company is committed to delivering superior quality of products and services. It earned a reputation of a convenient and reliable brand that offers the lowest prices, one of the fastest and lowest shipping, widest selection of goods, and many additional features with its services.
Brands like Milk Pak (owned by Nestle) and Haleeb Milk (from Haleeb Foods) had led the dairy market in the world’s fourth largest milk producing country for nearly two decades—without any real sustained competition. Engro Foods, in contrast, had only recently been established by Engro—a traditional giant in Pakistan's chemical and fertilizer (yes, chemical and fertilizer) industry.
The McDonald's Organization is one of the world's greatest and best chain of ground sirloin sandwich fast-food diners, serving more than 47 million consumers around the world day-to-day. Its menu consolidates burgers, chickens creation, French-fried potatoes, Produce breakfast, Sodas, coca-cola , coffee, shakes, and desserts. On account of criticism and changing buyer tastes, the association has extended its menu to fuse servings of blended greens, wraps and nature products like fruits and etc. McDonald's restaurants have been found in 119 countries, and therefore they served 68 million customers a year (McDonald’s, 2014). It lives up to expectations more than 31,000 diners around the globe, hiring more than 1.5 million people
GM- focused differentiation, medium pricing, breadth of product line is high. A strength is market share, and a weakness is styling and reliability and perceived quality.
...ice meal option and the nutritional value of meal offered (Teutsch, 2003). For these reason, McDonald’s brand image and sales have been faced huge impacted. Therefore, McDonald’s uses new promotional strategy to deliver clear and consistency message- “healthy food” as well as reestablish its image through IMC. IMC strategy has become an effective and successful marketing model that been adopted as a standard and achieved business objectives (Herstein et al., 2008). Furthermore, IMC strategy potentially enhances the effectiveness of the firm's advantage, and also could positively influence brand image (Madhavaram et al., 2005). Consequently, this project is useful for marketers to better understand IMC concepts and making useful and available promotional strategies. Also, it will be benefit on McDonald’s now or in the future, or whether others specialist industry.
Dutch Lady Malaysia offers wide range of products for both domestic and foreign markets. In the 1960s, Dutch Lady started by offering a single product, a sweetened condensed milk and continued to offer various product innovations to accommodate wider ranges of milk-related products. In year 1986, Dutch Lady produced and supplied sterilized milk in plastic bottles to public. In the same year, Dutch Lady offered 'chilled' milk. Two years later, Dutch Lady developed a market for growing-up milk and yoghurt products. Today, after much effort to offer wider range of products to customers, Dutch Lady’s product ranges from infant nutritional products to growing-up milk and from sweetened condensed milk to fruit and yoghurt beverages.