Case Study: General Electric

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This paper is a qualitative overview of modern business innovation strategies and theories, strategic business management, corporate ethics, and a case study of General Electric (GE). The innovation strategies specifically discussed in this paper are: disruptive innovation theory, value innovation, blue ocean strategy, and fast second. Strategic business management and its 5 step implementation process are detailed. Corporate ethics are discussed as a practice and as a strategy. Finally, the implications and applications of these theories, strategies and practices are evaluated in a case study of GE.
Innovation Theories
Disruptive Innovation Theory
Disruptive innovation theory, first published by Christensen (1997), is an invaluable tool in a managers toolbox for understanding disruptions in their market. The theory enables managers to understand how disruptive innovations can threaten their business and provides a framework by with the manager can cope, or survive, the changes (Christensen & Overdorf, 2000). The theory has been largely accepted throughout the business world and further expanded and researched by other scholars and practitioners. This expansion lead Raynor (2011) to demonstrate that the theory can be used to predict, with increased statistically probability, a ventures future success or failure. This evidence does not mean the disrupting business will always win-out; the research suggests that the business that creates the innovation not guaranteed to prosper. In all the cases Christensen (1997) used the business inevitably failed. These failures were due to many factors but all illustrate the importance of adaptability. The ability to adapt to changes is the most important ability a business can ha...

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