Should IDEO accept the Visor project?
IDEO should not accept the Visor project, exepet if the other company change the deadline is one of largest and most efficient firm for product designing worldwide. The major customers of IDEO include 3Com for which IDEO develops Palm V-held computer. As the Palm V is getting the huge market success this has initiated a competition in the industry of hand-held computers. The major competitors of this industry are HandSpring and 3Com. Both are approach to IDEO for design the new competitive VISOR product. HandSpring management has now demanded IDEO to design and manufacture the prototype of VISOR in less than half the time it took to design the Palm V. Now IDEO is in a scenario that it has to make a decision that whether it should develop the product or not. Or IDEO should propose HandSpring to increase the development period as otherwise in such period of time they have to compromise their innovation and design in order to meet the deadline.
The main reason for HandSpring to develop the product in short period of time is highly competitive market of hand-held computing. Companies like HandSpring and 3Com are rushing to catch the potential buyers of the market to gain brand recognition and brand loyalty. Because of this competition the HandSpring is compelling IDEO to speed up their process of innovation to meet market demand.
Now IDEO has to re-think how they have to modify their innovation process to develop the VISOR product. Now they have to plan how their project leads and other stakeholders will manage the creativity and innovation particularly for the completion of this project.
Should IDEO accept the Visor project as is (on a dramatically reduced schedule, (one page)
If ID...
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...s is well explained by Govindarajan and Trimble (2005) that opportunity is missed by many people as it looks like a work but actually it is a threat to organization’s innovation and creativity therefore it should not be accepted.
References:
Penttila, C. (2007, March) [Brain Storm] Big Ideas. Entrepreneur, p.62 Retrieved 6th March, 2014 from http://www.entrepreneur.com/magazine/entrepreneur/2007/march/174688.html
Kelley,T. (2005, Oct.). The 10 faces of innovation. Fast Company, 74-77. Retrieved 6th March’ 2014 from http://web.ebscohost.com/ehost/detail?vid=9&sid=1d6a17b7-c5f7-4f00-bea4 db1d84cbef55%40sessionmgr10&hid=28&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&AN=18386009
Govindarajan, V & Trimble, C. (2005, Nov.). Ideas are not enough. Fast Company. Retrieved 6th March, 2014 from www.fastcompany.com/resources/leadership/vgct/110705.html
On the issue how to link his idea to his organization or business, Kerr simply collected and gained quick feedback and recommendation about how to present or make use of the idea or creativity to his sixty-five top executives in GE; he would assessed and examined his idea with his top management team first before link it to GE (Davenport et al). Davenport, Prusak & Wilson (2003) analyzed and claimed that getting instant comment or criticism is very critical and vital for a idea, as Kerr in his interview argued: “Gaining quick feedback and translating it into action and results is what advocating ideas is all about” (p. 207). In strategic planning, management must measure or evaluate the courses of idea and creativity or development and expansion to ensure they obtain the best and maximum returns from platforms (Davenport). In ideas and organizational management, feedback, criticism and suggestion not only could turn or develop into the guidance, objective and direction or target and focus of innova...
It has come to my attention that the functionality of my computer system is quite limited for the company’s day-to-day actions. It gives me great honor to propose, a new set of systems that will replace the dated systems that I currently use to complete my job. I am confident that these machines will allow me to think of new creative, ideas that will create new innovative marketing strategies for the company.
Johns-Treat, C. V. (1994). More than ever, companies need visionary leaders and highly motivated workers. The Business Journal, V11 n40, p 19. City Business/USA Inc.
The Myths of Innovation by Scott Berkun completely changed the way I view creativity. I noticed that we all have creativity inside of us; it is by means of expressing our deepest desires and ideas that we display our creativity to others. Burkun destroys myth after myth about innovation, which had me ready to start inventing my first million dollar idea! Berkun outlines ways to tap into innovation and pulls from history to guide us into the future. His simple and common prose gave me courage to tackle the tough problems. I now feel as though I have a firm grasp on what it means to be an effective creator.
The Hefty Hardware case study presents multiple critical issues that will impact both short-term and long-term growth and development of the company. The first issue is the communication gap and lack of integration between stakeholders in business and the Information Technology division. The second critical issue is the lack of shared knowledge and each department working on projects in essentially silos. The third critical issue is internal company politics driving the executive-level decision making process. Solutions to the above issues will need to be addressed with utmost urgency to ensure Hefty Hardware’s foothold in the marketplace.
Masuda, B., & Barens, K. (2004). Innovative Trends in Private Companies. Workspan 47.9 , 24-30.
Utterback, A. M. (1996). Mastering the dynamics of innovation. United States of American: Harvard Business Press
...dependent on not only Boyle, but also his team. It is crucial that Boyle consult his team before making this decision, as the entire team will be impacted if IDEO decides to take on the Visor project.
The business model for IDEO began as an open-minded place to design, develop and manufacture new products. The last 20 years of proven product design driven by innovation has translated into profit margins for their clients and continuous refinement for IDEO’s process. IDEO pioneered “concurrent engineering” where design and engineering work together to produce aesthetically pleasing products that are also highly functional. This was different from many other similar companies that placed more emphasis on the industrial design than the engineering. IDEO’s strengths grew out of the ability to master this ability with high tech clients. Corporations came to IDEO because they had a proven system of developing the best products through using their key ingredients for innovative strategy.
IDEO is an international design and innovation consulting firm founded in 1991 by David Kelley Design. The organization has undergone significant expansion in the past two decades. It employs over 700 people and generates approximately $150 millions in revenues. IDEO’s motto depends on creative people who can innovate design within the context of human needs (founded by Stanford University, Professor David Kelley). It has offices in Chicago, New York City, Palo Alto, and San Francisco), it has recently been ranked 10th on Fast Company’s list of the Top 25 Most Innovative Companies, has won 181 Industrial design excellence awards, has won 41 Red Dot awards, 28iF Hannover awards, 18 Medical design excellence awards and more IDEA awards
...f five people to generated new product ideas, among other tasks. One of their roles is to assist business units within 3M to generate new product ideas. They accomplish this by drawing up a plan to create ideas for products that will be marketable ten years in future. Once they have that plan in mind, they backtrack to the present year with new product ideas that are possible with today's technology. They then predict which additional products will be added year by year that will build upon each year's new technological advances to achieve their tenth year vision.
My report is on the company Hewlett – Packard (HP) which was founded in 1939. I mainly focused on the Personal Systems Group (PSG): business and consumers PCs mobile computing devices and workstations which is one of the major industries of HP. In order to succeed in the business industry a company needs to understand its customer’s needs and create wants for them. HP found out that the customer needed light weight, useful notebook PCs through its Research & Development (R&D) centre. Hence, it created a want; a New Commercial Notebook PC Compaq Evo Notebook N1015v which packs the power and performance necessary for mobility into a stylish design for only $899(US $). HP also finds out about its customer needs through online feedback forms and survey. Via that, HP was also able to understand that not everyone are able to use their products hence it has created this HP accessibility products which can be accessed by anyone including people with disabilities and age – limitations. Example of such product under the PSG industry is the Mobile Speak Pocket which was specially made for the visually impaired people. ( Refer To Exhibit 1a – 1c )
Watkinson, Jim, and Tom Nutile. "Innovation at Work." Innovation at Work. N.p., n.d. Web. 08 Apr. 2014
However, design thinking is present in each stage of journey from the brief until the finished work. Furthermore, different solutions can also be produced for any given brief and these can differ widely in the levels of creativity,
In the beginning lectures, I had no idea that brainstorming and conceptualizing an idea was part of an elaborate process to generate good product ideas. Great inspiration and a creative idea require deep thinking. I have learned that opportunity identification involves looking into the problems first rather than diving headfirst into the solution. Identifying and analyzing customer’s needs, market size, sustainability and scalability allows easy identification of low and high potential concepts. As stated in the article by Tim Brown (Brown, 2008), human-centric approach of innovation should be part of the design process as it gives insights into the life of an everyday person.