Case Study Best Buy

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Best Buy Case Best Buy has been successful at adapting to it environment in the past and will continue to do so if they continue to scan their environment. Best Buy does both external and internal scans to determine areas of interest. While being involved in the sale of multiple trend specific items is beneficial for sales, keeping up with the changing trends can be quite troublesome. Best Buy employs team members whose sole purpose is to scan the environments and predict changes in these trends. Polls and online surveys help to predict changes to the environment as well. I believe that as time progresses Best Buy will focus more on external scanning to keep up with trends and competitors. As we progress into a more online society I believe …show more content…

Since Best Buy sells the same items as competitors like Walmart and Target, Product Differentiation is an area that needs improvement for Best Buy. Where Best Buy excels for the Possible Competitors category is with their services. Developing specific services that are tailored to the customer needs and preferences allows Best Buy to have a competitive advantage. Consumers that shop at Best Buy often shop their because they can see the product in person and get information about new technologies or products prior to making decisions.Because Best Buy is a retail store that means its supplier are companies that produce electronic goods. The electronic goods market is saturated with manufactures and this gives best buy an advantage as it can offer more selection than some if it competitors in the specialty market of electronic goods. There are many alternate industry providers that can provide electronic goods to the costomers but with the recent failure of Radio Scach few speciality electronic stores remain, this provides an dadvantage for Best Buy. Information is so important to Best Buy, especially its own sales data. Best Buy can evalutate its own sales data whether online or in the brick and mortor store to determine shifts of consumer purchase from physical locations to the online marketplace. This will be valuable for Best Buy to determine if it needs to focus more heavily on online promotions and advertising or in store. Other things that would be useful for Dunn’s analyses would be; economic indicator data, cultural data, data on possible new legislation and technological trends, as well as demographic data on his

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