Case Analysis Of Amazon

"[1] In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully. What is Amazon? From "EARTH'S BIGGEST BOOKSTORE" to "everything to everybody" to "Wall Mart of the Internet" to "World's most customer-centric company", Amazon has been tagged with these kind of labels by its customers and followers.

Amazon Inc. is an e-commerce corporation that happens to be one of the sustainable online retailers in the United States. Just last year, it was reported that Amazon has exceeded Wal-Mart as the most valuable retailer in the United States. Starting off as an online bookstore, the company has grown since 1994 when the CEO Jeff Bezos introduced it. Over the years they have branched out to selling electronics, food, clothes, toys, and furniture. They have also developed their own line of products such as the Amazon Kindle, Fire Phone, and Fire TV.

• Amazon, introduced by the name of Cadabra in 1994 was an online bookstore started by Jeff Bezo. It then became the largest online retailer on the planet from the changing of their name to amazon in 1995. • Two factors which made amazon a globally accepted place to purchase goods online where right prediction of future shopping trends and focusing on customers. It helped amazon to take a distinctive edge and get ahead of its competitors. • Amazon started selling everything ranging from music CDs, software, toys, tools, sporting goods and even groceries.

Big data has directed organizational change in allowing Amazon to expand from an online book store to an internet giant. Revolutionary application of big data has allowed Amazon to create superior service quality while motivating employees by providing real time information to solve customer issues. Big data has strengthened Amazon’s competitive capabilities by pioneering the application of big data and charging a monthly fee to smaller businesses

History of Amazon and Yahoo and their respectively core business. This paragraph talks briefly about the history of Amazon and Yahoo and the strategies used by the two companies and their respective core business. Amazon is a Fortune 500 e-commerce company founded by Jeff Bezos in 1994 and launched in 1995 in Seattle, Washington. It was one of the first big companies to sell goods over the Internet. Its mission was offering million books to its customers.

Student’s Name: Professor’s Name: Course Code: Date: SCM 4385: Optimization Tools Wal-Mart’s Background The retail industry is one of the most promising industries, as more retailers continue venturing into the global market. According to Blanchard, Comm, and Mathaisel, Wal-Mart is the largest retailer in the world as a result of its efficient supply chain (166). Wal-Mart deals with groceries, apparel, and music among other retailer goods. Since Wal-Mart is a giant retailer, it deals with products manufactured or processed by other business. On the same note, the e-commerce is becoming an attractive avenue for retailers as they continue expanding their operations.

During the well-anticipated start-up, the company’s focus was on book sales online. Over time, Amazon has set many trends in Consumer Behavior, expanding products across every product pool imaginable. "Amazon.com puts the customer

Great focus for Amazon. The time taken for a webpage to load can have a tremendous impact on user experience and ultimately sales. • Personalized Shopping Experience through initiatives such as showing recently viewed products, relate... ... middle of paper ... ...uccess has been primarily sustained by the enthusiasm of its users. One instant advantage of this is evident in the way communities of users form based on their common interests. With an increasing user base, eBay has been wise in capitalizing on that asset in other ways, especially fixed price sales.

Firstly, online shoppers are already accustomed to buying items through the internet. Secondly, the target market is likely to increase as consumers get familiarized with online services. According to comScore’s State of Retail report, “78% of the U.S. population has bought at least one item from an online store” (Fulgoni). As a growing market segment, the firm has chosen the right target market. In addition to this, AmazonFresh aligns itself to the needs of this market segment.

It also has prime membership, product forums and 1-click ordering system among other services. The company has tried to make a remarkable experience for customers and visitors (Thomas, 2006). Amazon used APIs... ... middle of paper ... .... Amazon uses the internet to allow customers to make content searches, for instance inside books. In addition it has used e-commerce to enable customers to buy online access to certain books through its upgrade program (Webanalyticsbook.com, 2007). In conclusion, Amazon has embraced innovation.