Canadian Mass Media Analysis

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The contributors of mass media hold a great amount of power on determining what viewers see. Mass media is assembled with many key components such as the owners of media, journalist and the government. This essay will examine the impact of policy ownership in regards to modern mass media. Mass media is owned by many large corporations that contribute in deciding what media should entail and how media content is delivered to the audience. Therefore, media owners, journalist and the government contribute greatly to the delivery of Canadian mass media. There are many contributors to mass media in Canada, therefore, examining the importance of each contributor allows audience members to gain more knowledge about media contributors and the impact …show more content…

Private ownerships main focal point is profit (Gasher et al., 2012). Private ownership can be maintained by anyone who has the means and funds to do so. David Crane (1999) explains that the power of money is used as a way in which power distorts public policy decisions. Therefore, high share holders such as Disney main goal is profit through any means. In turn, mass media can deliverer messages that have hidden meanings which can distort public policy decisions. For example, the news can create the fear of high crime rates; in turn citizens may demand for more incarceration and this distorts public policy decisions. When considering private ownership many implications are correlated with it; for instance, capitalistic views. Private ownership benefits those in power and a particular ideological perspective. Private ownership does not benefit the public, unlike public ownership it is not available for the public to collectively …show more content…

The CRTC is a federal organization that creates rules and regulations for telecommunications and broadcasting companies to follow in Canada (Gasher et al., 2012). The communications policy is necessary in Canada for the reason that frames media, culture and society of the nation-state. (Gasher et al., 2012). It creates rules to ensure that the media serves citizens and society. The purpose of the policy is that communications should be well managed and responsive to information to the public. Therefore, the CRTC is a major sector of the media that the government implemented. Hence, the government is a major contributor to mass media. They create regulations and shape viewer’s perceptions of messages being

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