Cameron's Coffee Case Study

Cameron’s Coffee has turned itself into a $40 million dollar business that continues to grow, adapt, and push boundaries. Social media, big data, and cloud computing have only recently become an integral part of businesses. Consumer relations and maximizing revenue are two vital factors that benefit when those three different methods are used. This white paper will provide recommendations that will boost the company in customer relations and profits.

Summarize perceived technology needs

Although Cameron’s Coffee is a $40 million dollar business it could benefit on the technological side of things, which would add additional revenue. The social media presence for the company is null paralyzing a portion of consumers that would expand

A consistent media presence is vital in staying successful so three people running three different accounts can really put the company out there for others to see. Twitter, Facebook, and Reddit are great tools that can be used to reach all types of consumers. Consumers will feel more connected and like they have a voice, which will only boost sales and the popularity of the company. The reach of social media is endless so this could bring us customers from all over the world. Also, following our competitors on social media will give us the chance to keep tabs on them and see how they’re using social media. If something works for them then maybe we could put our own spin to it and use it. I think it gives us somewhat of an advantage as well because we could benefit if something doesn’t work or if they have backlash. We’d be able to jump in and use that as an opportunity for our company. Social media will broaden our consumer base and give us valuable insight as to how our consumers think, what they want, and how to serve them better. Cameron’s Coffee could use social media before the launch of a flavor to see how it’d be received by consumers then adjust their strategy from there. Big data is an immense amount of unstructured, semi-structured, and unstructured data that exceeds the processing capacity of conventional data systems. The data can then analyzed and used to spot trends and improve processes. Businesses are using big data to collect data on how consumers use their products and then using that to reveal how to improve those products. Big data is helping businesses tremendously on the consumer front by not only remembering customers, but also their preferences and