DOCTORS RECOMMEND CAMELS In 1949, the manufacturers of Camel cigarettes released a commercial they called “Doctor’s Choice.”
Literal Deconstruction From the beginning of the advertisement, we are shown the success of the doctor. The initial shot zooms out from the medical bag which we presume to carry supplies or tools of the medical trade. The doctor then gets into a nice automobile with an “M.D.” addition to his license plate. These signifiers reminds us of his success and authority. During the doctor’s “time out” that is few and far between, he chooses to smoke a Camel cigarette. According to a nationwide survey, more doctors smoke Camels than any other brand. Camels are reported as mild and good tasting. The final shot shows a
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The mild, pleasurable, good taste of Camel (advertising appeal) causes doctors who live a busy life to select them to smoke during their short, infrequent break opportunities (lifestyle).
Critical Deconstruction The advertisement uses the success of those in the medical industry to appeal to those in lower socio-economic classes who may desire to life the same lifestyle. The medical bag, automobile, secretary, and beautiful woman at the end show the perks of being successful and living life as a doctor. An additional source of pleasure for the M.D. would be the smoke break, during which he selects Camel cigarettes.
Creative Deconstruction The advertisement, “Doctor’s Choice” (1949) used the appeal of a largely unattainable lifestyle to sell the luxury of Camel cigarettes. Although smokers may not be able to reach the goal of becoming a doctor, which includes the luxury of a vehicle, secretary, demanding schedule that allows you to help others, and a beautiful woman, there is one thing you can have in common with them if you make the right purchase decision: Choose Camel cigarettes.
TOY GUN
In the 1946 advertisement, Reynolds had the results of a survey that the company had conducted using three different research organizations. On the advertisement it stated, “Doctors in every branch of medicine-113,597 in all- were queried in a nationwide study of cigarette preference… The brand named most was Camel.” Although, as it turns out the surveys were actually fixed, it still gives the viewer a fact to h...
... appears to be the story of a young medical student trying to find his way, but in reality, this story is a critique of the medical field and America in general. It is through Martin’s lack of interest in classes not related to research, and Gottlieb’s dissatisfaction in teaching, that Lewis poses the question should universities focus on research or teaching? Through Gottlieb’s experience at the Hunziker Company Lewis brings to light the argument concerned with how much control pharmaceutical companies and research laboratories should have over researchers. Martin seems to find his scientific paradise in the McGurk Institution, but it becomes clear that this institute preaches commercialism, not in profit but in prestige. The conclusion of the novel suggests the only way to truly escape commercialism is to cut all ties with the commercial world and find escape.
The second thing you notice in this ad is the spokesperson. It’s a nice looking, slim-shaped White lady. She’s dress in a gold short dress and also very pretty. She could attract attention from anybody of any sex or race, but I believe she is try to grab the attention of young white teenage men. I think they are trying to say that if you smoke these cigarettes you could get a woman like the spokesperson in this ad. Some people like things that represent beauty, and that she is, and she also represents the cigarettes. She’s carrying a carton of these Turkish Gold Camel Cigarettes and in a way it looks like she is trying to sell these cigarettes. They also have this glow of light around her and the box cigarettes next to her. Something else I notice is that the lady is dressed in like clothes from the 60’s or 70’s. Although these cigarettes have just hit the market, they try to use the mature look to make you feel like it’s something that’s been around for a while.
They swing on soft, inflatable balloons above the prickling cool water while playing an entertaining game, laughing and experiencing camaraderie all the while. By doing so, the advertiser hopes to invoke feelings of friendship, being in tune with nature, and being a member of this adventurous group. The lines implied in the image then bring the viewer’s eyes in a gentle zig-zag motion to the slogan and then finally to the packs of cigarettes. This sweeping motion replicates the swinging movement that the young men and women experience in the center of the composition, once again suggesting that the viewer should become one with this image. The slightly asymmetric spatial arrangement of objects draws one’s eyes to the lower portion even more strongly, which in turn forces the packs of cigarettes into view. The use of these compositional methods suggests a connection between this product and the people in the image. RJ Reynolds ultimately communicates that through the smoking of these cigarettes, the viewers will become a part of the lifestyle depicted in the
Personally, after reading through this ad for Camel cigarettes, I have concluded that this sort of promotion makes no sense. The one thing that stuck out to me the most was the quote, "More doctors smoke camels than any other cigarette." First of all, I think that this is a pretty insane statement, because they are provoking us to believe that if the men/women who advise us to live healthier lifestyles smoke camel cigarettes, then it is a highly convincing for us to do so as well. In support of this, they use phrases and imagery towards the beginning that portrays our ordinary doctor our friend, family member, and someone to trust and confide in. Quotes used such as, "with of all of the knowledge and skill that his years of training and experience
There is a lot of competition in the cigarette market and the ad wants to persuade everyone to buy their brand. The subliminal message from when the guy is smiling. It makes the reader think cigarettes are fun to have. Also not like the Ad in the 1880’s it shows a warning fact in the ad to show that the cigarette has carbon monoxide and is very dangerous. In the lower left corner it also tell the buyer how big the cigarettes are and the website for Kool cigarette.
At first glance the ad doesn’t look like much but a sweet old lady celebrating her birthday; however, when you take a closer look the audience can see that the lady is holding a cigarette over the candles flame to ignite it. Just below the cigarette are the numbers four and two candles in a bright pink cake that read happy birthday. This leaves the audience to insinuate that the elderly woman is actually forty-two years old instead of eighty. Anyone knows that a forty – two-year-old woman does not have that many wrinkles or completely white hair. The lady even has brown and black age spots on her forty-two-year-old skin. It just goes to show that smoking accelerates the aging process on an individual’s skin.
Manipulation of language can be a weapon of mind control and abuse of power. The story Animal Farm by George Orwell is all about manipulation, and the major way manipulation is used in this novel is by the use of words. The character in this book named Squealer employs ethos, pathos, and logos in order to manipulate the other animals and maintain control.
Tobacco companies started making collection cards, with photographs of models and baseball players, in cigarette packages to encourage new smokers. In 1964, the United States Surgeon General released a report stating that cigarette smoking was causing health hazards. As to American people that abused of cigarettes thought that consuming it wouldn’t cause any harm even when medical statistics were coming out to light. Smoking cigarettes has been part of American Culture for centuries and no body is about to stop this consumption because of several statistics. Many people that knew about this controversy didn’t know a way to stop it, only that it would continue to be part of an american’s life.
Fellow comrades, as a neighbour to you all, I speak to you with urgency. Must we quiver in the shadow of man any longer? Are we obliged to face the hideous cruelty man wishes upon us? No more comrades should we live our lives under these conditions. Man has turned their back on us animals expecting us to be no better than slaves. In contrast, Old Major has given us animals a new idea, a new way of living - Animalism. We have all dreamt the same dream; we have all envisioned a future where animals can live harmoniously together in peace and comfort. This vision is worth fighting for as an alternative to the darkness that humans inflict upon us day after day. We suffer at the expense of human comfort as we work hooves to the bone. Despite our well-meaning efforts, they will never be satisfied. Comrades, look around. Who are the ones you really trust? The humans are not trustworthy, but animal kind is. In order to achieve freedom and happiness, we need to come together and revolt against the humans’ tyrannical rule.
The target audience of this advertisement is everyone who smokes. The advertisement aims to explain the health and financial consequences of smoking. There is a wide range of ages of those who smoke and this advertisement aims to deter them from smoking. It also targets those who don’t smoke by making them aware of the effects of smoking as
“The pen is mightier than the sword.” This is a popular saying that explains that, sometimes, in order to persuade or convince people, one should not use force but words. In Animal Farm, by George Orwell, animals overthrow the human leader and start a new life, but some animals want to become the new leaders. To make the other animals obey the pigs, they first have to persuade the farm’s population. Squealer is the best pig for this job because he effectively convinces the animals to follow Napoleon by using different rhetorical devices and methods of persuasion.
While extremely effective, this ad was hardly original in its methods. Instead, it relied on the same techniques perfected nearly a century earlier during the revolution in American advertising. As early as 1923, the Lambert Pharmaceutical Company was ...
However, every day there are kids, not old enough to drive, take a puff from their first cigarette and become unaware of toxins that are consuming their bodies. For young smokers, they want to fit in with their peers and it gives them a false sense of autonomy. They are fascinated by smoking and think it looks cool. Each day, an estimated 2,100 youth and young adults who have been occasional smokers become daily cigarette smokers(CDC). Smoking sneaks up on them, every day you smoke more than before; that’s because of nicotine. Nicotine is a highly addictive substance. It ends up burying itself in the consumer’s body and mentally the sensation gets you addicted. While some people might argue, smoking helps to cope with depression and stress; it kills you overtime. Physical withdrawal. On average smoking cigarettes, takes 10 years from your life away. Walt Disney, George Harrison and Steve McQueen all died from lung cancer. The ad displays a man loading up the revolver with cigarettes, it conveys a message that with every cigarette you are essentially killing yourself, similarly to a game of Russian roulette, you play till you
...g medical students in Syria in 2008 was 10.9% for cigarettes (15.8% men, 3.3% women), 23.5% for water pipe (30.3% men, 13.4% women) and 7.3% for both (10.1% men, 3.1% women). Smoking were popular among 5th year students (15.4% and 27%) compared to lower levels (6.6% and 19.7%). Cigarette used account for 62%, while occasional use of water pipes 83% .