Business Communication: What is Communication

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Business communication is abound in today's society. The ability to communicate has always had its advantages, with its rich history, and traditions, modern business communication is valued as a modern day concept. Business executives rate the ability of business communication skills as among the personal factors necessary in gaining a job. As stated by Hynes (2005)” effective business communication is the key to planning, leading, organizing, and controlling the resources of the organizations to achieve objectives” (Conrad & Newberry, 2011, p112). This essay will examine what business communication skills is needed for the process of graduating in Westminster Business School, while giving recommendations in studying different modules of choice in order to increase and develop career opportunities.

What is communication?
Communication is the act of transferring information from one place to another (Means, 2009).There are various categories of communication and more than one may occur at any time. Communication is sent by a sender through a communication channel to a receiver. The sender interprets the message into a form that is appropriate to the communication channel, and the receiver then decodes the message to understand its meaning and importance. Misunderstanding can occur at any stage of the communication process. To make communication effective minimising potential barriers to communication at each stage in the communication process is vital. This can be seen on ‘Effective Business Communication’ (Murphy et al, figure 1.3, p14).

Figure 1, Mindtools, The Communication Process, n.d


General communication skills
The main communication skills are verbal and non-verbal communication (Gallagher...

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...bal Communication Science & Application. : SAGE Publications. 152-155.

Means, T (2009). Business Communication. 2nd ed. : Cengage Learning. p7-11

Mehrabian, A (2007). Non Verbal Communication . : AldineTransaction. p182.

Motivating Employees. Available: Last accessed 2nd Feb 2014.

Murphy,H & Hildebrandt,H & Thomas, J (1997). Effective Business Communication. 7th ed. .: McGraw-Hill Education. p4-5,p384-390

Figure 1: Mindtools ( n.d) How Good Are Your Communication Skills?. [online image] available from: [accessed 15 February 2014]

Figure 2: Belludi N, (2008). Rule of Personal Communication, [online image] available from: [accessed 15 February 2014]

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