Business Analysis : BCA

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Business Analysis : BCA

The Company's business and history

BCA is one of top 5 bank's in Indonesia with total asset approx. 150 trillion, the business are to provide financial services to its customer include funding, lending activities and also transaction feature which customer needs.

The Vision of the bank is to be main people choices bank, to achieve that goals BCA had three strategy :

• To build leading institution in transaction, and financial solution either to business customer and individual customer.

• Understanding customer needs and gave them the right financial services for optimal customer satisfaction.

• Added value to BCA stakeholder.

The history it self began at 1955 when BCA establish with the name N.V. Perseroan Dagang, in 1988 BCA start to wider its network by developing branch nation wide. In 1990 BCA start to enhance its services with Automatic Teller Machine or known as ATM but in 1998 as the failure of Indonesian Banking System causes by economic crisis, BCA join in the group of the recapitalization and restructured by Badan Penyehatan Perbankan Nasional or known as BPPN with the ownership of 92,8% shares by Indonesian Government. In the year 2000 – 2001 BPPN divest it shares through public offering causes decreasing of shares to 60,3% and in the 2002 the change of ownership after Farindo Investment own majority shares with 51%.

The Competition

In term of Environment

With more than 130 bank's operating in Indonesia gave the banking industry tight competition environment.

To growth in Indonesia Banking environment its not easy due with so many competitor and the reality that almost 80% of money is base on Jabotabek also with more educated customer from time to time which demand more complex financial services provided by bank to meet their needs. So the bank have to had a competitive advantage in order to differentiate them with others.

In term of Branding

To be the bank in the "Top of Mind" of people think is a difficult task, aggressive promotion, educating the customer and future customer about service and feature that the bank provided, accessibility, etc. requires strong commitment and clear business segmentation.

In term of IT & Infrastructures

The complexity financial behavior of the customer from time to time required bank's to enrich the product line and services with IT reliability as key success factor. In today environment every process in the bank is using IT in order maximize profit and reduce cost, or in the other word reach optimal efficiency.

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