Business Analysis And SWOT Analysis Of Zara

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Introduction and Executive summary of Zara
The purpose of this research paper is to analyze Zara's important value with using SWOT analysis skills that will show what Zara has their own unique business role. This paper will include SWOT analysis that is using strengths, weaknesses, opportunities, and threats with evidences to analyze about Zara. For the business analysis, we are able to assess Zara's core business model and areas that makes value or profit for company. Even though there would be many or few factors that effect on Zara’s business model, however I will address main factors. In this case analysis I will also provide some recommendation and suggestion of Zara’s business model problems.
Zara is one of the largest international retail company that belongs to Inditex, one of the world’s largest fashion distribution groups, and has “five other apparel retailing chains, continued a trajectory of rapid, profitable growth”.(Harvard) Zara has many numbers of stores all over the world. The customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network. (Zara.com)

Zara Case study description
Zara is a global fashion designing and manufacturing company that is the most productive market that has a great responding for customer demand in UK’s fashion industry. Amancio Ortega Gaona, the CEO of Inditex company of Spain, he began his work as an errand boy for a La Coruña shirtmaker in 1949. He has worked really hard in his way for the company, and later on Amancio Ortega Gaona was founded his own retail store with developing decisions and competitive advantage against many other competitors. In1963, he founded Confeccioneds Goa to manufacture p...

... middle of paper ...

...t consider lowering cost and saving distribution cost to be successful in theses region.
H&M made downfall for expanding in North Europe because of high cost and Asia is not interested in high prices of H & M clothing. Also Zara should spend more money on adverting their price due to sale more new products. If they do advertise more people will know about Zara and more people would try to buy their clothes. And it will generate more profit with increasing popularity.

Citation

http://www.zara.com/us/en/company-c11112.html http://www.inditex.com/en/our_group http://uk.finance.yahoo.com/news/zara-owner-inditexs-profits-boosted-135340341.html)
(http://www.economist.com/node/21551063)
(http://www.economist.com/node/10061081/print?story_id=10061081)
(http://www.rte.ie/news/business/2013/0313/376427-zara-owners-2012-net-profits-rise-by-22/)

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