Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
introduction of zappos
introduction of zappos
introduction of zappos
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: introduction of zappos
Introduction
Zappos is an online shoe and clothing store. The idea of an online shoe store originally came from Nick Swinmurn in the year 1999. He then pitched the idea to Alfred Lin and Zappos’ current CEO Tony Hsieh. Zappos quick rise to success is mostly attributed to their ten core values. These values vary from creating fun and weirdness to being humble. However, the root of this company’s success lies only on one important thing: their regard for customer service. They value the quality time spent with customers over the phone rather than the quantity of customers.
Currently, Zappos’ headquarters is located in Las Vegas, Nevada. In 2009, the company was acquired by Amazon.
Biography
Tony Hsieh is a full-blooded Taiwanese but was born in the state of Illinois. He graduated from Harvard University with a degree in computer science. During his years in Harvard as a Quincy House resident, he created the Quincy House Grille which sells pizza to the people in his dorm. He later on entered the corporate world but found no interest in it; thus, starting up his own venture. On 2007, Hsieh received the Ernst & Young Entrepreneur of the Year award.
Projects
Aside from being CEO of Zappos.com, he is also the co-founder of Link Exchange and the general manager of Venture Frogs, LLC, which is an investment firm that invested in startups like Ask Jeeves, and of course, Zappos.com.
In 2010, he authored a book called Delivering Happiness: A Path to Profits, Passion, and Purpose, wherein he details the various business lessons he’s learned throughout his life starting from his lemonade stand and pizza business leading up to Link Exchange, Zappos, and the rest. He shows that using happiness as a framework can garner you p...
... middle of paper ...
...istic of a creative person, here comes the book that he himself wrote, Delivering Happiness. Mr. Hsieh wrote it as an adviser and an investor but his becoming an adviser really allowed me to see more of his creative side. The creativity in a trying to turn something very simple into something that will help the people around him sense. He didn’t exactly have artworks but this is the way that someone in the business area may exemplify one’s creativity.
Works Cited
http://www.theguardian.com/sustainable-business/zappos-ceo-tony-hsieh
http://www.nytimes.com/2011/04/10/fashion/10HSEIH.html?pagewanted=all&_r=0
http://www.wired.com/techbiz/media/news/1997/09/7265#ixzz14pIMv3cM
http://www.huffingtonpost.com/ondi-timoner/startup-city-tony-hsiehs-_b_4213283.html
http://downtownproject.com/
http://www.theguardian.com/sustainable-business/zappos-ceo-tony-hsieh
Is happiness for sale? It is true that with enough money one can enjoy everything luxurious, and live a life of comfort and security. A little more money make us a little happier. However, happiness involves more than financial fitness; it encompasses emotional fulfillment as well, thus there are various ways to pursue happiness. In “Immune to Reality”, Daniel Gilbert examines the operation of the “psychological immune system,” which protects us when we suffer wrenching setbacks but not when we try to cope with minor ones, imparting a surprising complacency in the face of significant blows but often leaving us quite helpless when we deal with trivial irritations. In the course of a detailed investigation of the food industry,
ASOS.com is securely recognised as the UK's leading online fashion store. It was launched in 2000 by Nick Robertson and is now the 3rd most visited apparel site in the world. ASOS.com headquarters are located in Camden Town, in North London. The industry which ASOS focuses on is online fashion and beauty retail. In addition, ASOS specialises in fast fashion and celebrity style while offering an extensive range of their own brand as well as others for women and men. ASOS.com not only allows you to buy clothes there is also the option of selling clothes as well as creating your own inspiration boards. The company targets mainly 16-34 year olds and offers more than 50,000 product lines across womenswear, menswear, footwear, accessories, jewellery and beauty and is admired for the speed at which it keeps up with the latest fashion trends. Leading them to globally grow at 142% year on year and earn revenues in excess of $500 million. They have websites in the UK, USA, France, Germany, Spain, Italy & Australia and ships from UK to over 190 other countries. ASOS.com is the second most visited on-line clothing store in the UK attracting over 2 million unique visitors per month. This has led them to receiving numerous awards such as Company of the Decade – Quoted Company Awards 2014. ASOS.com has got it all! The brand has invested heavily on the idea of creating a worldly experience online that is unparalleled to the shopping experience their target customers would gain in a store. ASOS have achieved this by creating a number of features for their budding customers. Examples include catwalk model videos of products for sale as well as unique competitions and also fashion finder for ideas and inspiration. “In just nine...
Happiness starts with our thoughts and ripples down to our behavior. If we want happiness in our leadership and life, stop looking for it in achievements and circumstances and start developing the mindset of happy people. A leader needs to encourage happiness in every facet of the business.
Business strategy and model: Zappos.com had a differentiation strategy with which they had differentiated themselves from the rest of the market. They had use a unique corporate culture in their company which was one of the major competitive edges of the company. According to the CEO of the company, Tony Hsieh, that everything that they had done at Zappos such as their relationships with 1,200 to 1,500 brands, policies and website style could be copied, however, the only thing that no one could copy from them was their unique culture. Zappos had 10 unique core values as a basis of their company’s culture, employee performance and their overall operations. They were hiring and firing people on the basis of their abilities that whether they were living up to these core values or not.
The fundamental business strategy of Zara is very simple which is linking customer demand to manufacturing, and liking manufacturing to distribution. Zara has been running their business in fashion industry which is susceptible to seasons and quick changing customer tastes. Zara has been approached to and considered their business as a perishable commodity business just like a fresh baked cake or bread to be consumed quickly.
Zulily’s personalization and merchandising is an important strategy within the company. Zulily’s has better personalization and mobile technology offerings for merchandising than most of the other companies in consumer retail, including Amazon. Also, since Zulily’s consumers faces long shipping time their trying a new strategy, by trying to get a wide assortment of merchandise into warehouses before selling it online, this is a strategy by shorten shipping times, which will benefit the consumer shopping
Zappos.com is a website that started off just selling shoes but now sells items such as handbags, clothing, and housewares in addition to shoes. Their company logo includes their catchy name with an explanation point as the end in the shape of shoe print which leads consumers to believe Zappos has strong feelings about the service they provide to their consumers. Zappos believe that customer service is the number one priority and is focused on cultivating repeat customers which is why they have always provided free shipping on both orders and returns; occasionally provides upgraded shipping so customers can receive their shoes the same day that they are ordered even though this is very expensive to the company; and they only show products on their website that they actually have in stock albeit they lose 25 percent of their potential business by doing so (Walker, 2009). For a compa...
Mark Cuban was born in Pittsburgh, Pennsylvania and grew up in Mt. Lebanon, which is a small suburb of Pittsburgh. Mark is known for being the current owner of the Dallas Mavericks and is known for being an investor on the TV show, Shark Tank.
Zappos creates a supply web, to maintain sales growth and for the ease of customers. It increased zappo’s sale of products in the online-market; thus, improving the revenue and yearly profits. On the other hand Zappos supply chain was not as effortless as the linear process of placing orders with its suppliers, stocking inventory and shipping orders to the customers. Zappos brought 6pm- a discount online retailer, so the 6pm dot com website sold a product that was in the Shepherdsville warehouse, exactly in the same way as the Zappo’s website.The products were stored in the same way for both sites, even though these two websites shows different
Stearns, Peter N. “The History of Happiness. (Cover Story).” Harvard Business Review 90.1/2 (2012): 104-109. Business Source Complete. Web. 6 June 2015.
Zappos strategy for delivering happiness to customers: Zappos adopted the unique strategy for delivering happiness to the customer that describes below:
ZALORA’s first priority is the shopping experience is easy, fun and hassle-free for all its customers. Our aim is therefore to take this understanding and craft the best shopping experience.
When using Positive Psychology, organizations need to take in mind that there are multiple measures to the methodology such as happiness, optimism, gratitude, positive affect, etc. When creating interventions, there are different measures that can be used for implementing Positive Psychology at work. Pryce-Jones and Lindsay (2014) looked at how the science of happiness in the workplace delivers strategic outcomes in change management, organizational, team and leadership development within a company. They provide an understanding of the theory and application of the science of happiness at work and show how strategic issues can be addressed within a small time frame and also highlight the benefit
Contrary to belief, genuine happiness is very rarely found at the bottom of a shopping basket or on the leather seats of a brand new car. Often we hear the cliché saying “Money can’t buy happiness” but this is in fact true. Whilst the elation and delight brought from finally owning a wanted item is extraordinary, you must remind yourself that your happiness should not become dependant upon your ownership of this item. Being happy is not something you can purchase from a shop or car dealership, it is the way you take on life. Unfortunately, happiness does not have its own aisle at shops and never will.
What do people seek in life? Happiness! Everyone is looking to be happy in life. But how does one obtain happiness in business? It is a journey some people seek their whole life. Business is not just a place to go work, but it’s a place to enjoy and put one’s talents to good use. Morrison uses the insights and of Aristotle to bring light in philosophical teachings on business. In the book, If Aristotle ran General Motors, it stated there are four dimensions of human excellence that help one obtain happiness and it is truth, beauty, goodness, and unity (Morris, 1998). Businesses ought to embody these four dimensions of human excellence to sustain business excellence.