Budweiser Essay

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Recommended: Budweiser advertisement ANALYSIS

Analysis of Budweiser marketing activities
From Budweiser's marketing activities, we can see that the positioning of their products from micro-blog, we can see that the electronic music accounted for a very large Budweiser marketing activities in space, and electronic music and more young people interested in Budweiser attract the eyes of young people; from a series of video ads in it and we can also understand, Budweiser wants to strengthen ties with Budweiser "high quality".So the main positioning of Budweiser for its own beer is: young, high quality.From today's beer market, we can see that the low-end market is occupied by several major breweries in China, such as Qingdao, Yanjing and snowflakes. On the shelves of ordinary supermarkets, …show more content…

The means of marketing activities are rich and complementary, and all kinds of marketing methods have basically achieved their desired results.
Question: the focus is slightly ahead, the coverage is slightly narrow, and the hot spots are missing.
The main activities seem to be small groups of groups.Although marketing campaigns advocate "personalization", as beer, its coverage is somewhat too narrow.Its electric and rugby are not popular in China. Compared with other brands of beer, though they may be better in the future, they are not at all cheap now.
More importantly, Budweiser's marketing in China has left out two big sports events that are puzzling.What do Budweiser think about sports, which are most related to beer, but do not have the necessary action in a sports

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