Sharing complex data in an engaging way is a tall order for many marketers and content creators. Rather than relying on text-based descriptions alone, incorporate visual effects into your content. Not only will you hold your readers’ attention longer, you’ll also tell better stories. Discover how to simplify high-level data and increase its impact with infographics and data visualizations.
Boost Credibility With Charts
Image via Flickr by KamiPhuc
As mobile devices continue to grow in popularity, and information bombards online users just about every moment of the day, it’s increasingly important to design content that stands out. If your data is bogged down by wordy descriptions and lengthy blocks of text, your audience might never make it to the meat of your content. Even if they do, the content might not stick.
Keep in mind that text
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Converting data into visualizations isn’t always easy, and infographics that misinterpret or misrepresent data will compromise your content. For best results, consider outsourcing your visualization to an experienced infographic designer.
Involve Your Audience With Interactives
If your data has a really compelling story to tell, there’s no reason to limit yourself with static infographics. Instead, take your visualizations to the next level with interactives. These visualizations are adept at pulling in your audience and revealing more customized stories based on user input.
In the increasingly visual online landscape, interactives help content stand out even more. Not only does interactivity draw more attention, it also has more staying power. Your audience will only remember a fraction of most of the information they consume online. When they have a hand in making the data appear or in creating the visualization, their ability to commit the data to memory increases.
Increase Engagement With
puts their mind to a task at hand they can accomplish it most of the
van Wijk, J.J., "Views on Visualization," Visualization and Computer Graphics, IEEE Transactions on , vol.12, no.4, pp.421,432, July-Aug. 2006. Retrieved from http://ieeexplore.ieee.org.uproxy.library.dc.uoit.ca/stamp/stamp.jsp?tp=&arnumber=1634309&isnumber=34266
They learn how to successfully balance many responsibilities simultaneously. They also learn how to find the information they need quickly and easily. This is a convenient skill that comes in handy in other areas of their lives.
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Back in 2003 Henry Jenkins caused a massive stir in the media world when he introduced the idea of transmedia storytelling, Jenkins describes it as a process where elements of fiction are dispersed across multiple media platforms in order to serve the purpose of creating a coordinated entertainment experience. Jenkins goes on to say that preferably, each medium will contribute different aspects which will assist in the telling of a story and unveil new aspects. However a good transmedia text does not simply supply information, instead it allows the fans, or fandom, to interact with the world within the text (Jenkins, 2007). This essay will arue that transmedia storytelling impacts on how the audience interacts with the story, in order to
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In addition, it makes them more committed to the work and is reflected in the quality of the product and/or service
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...he task on their own and seem to enjoy doing what they do this will show a positive and place them in the Y theory.
Visual Communication could be described as processes that rely primarily on rich visual content as the means of conveying information through words, photos, colors, shapes, and many other components. However, visual communication explores the use of graphical components in achieving communication goals. Visual communication has both critical and practical parts. According to the current book we use in the class “Visual Communication, Images with Messages”, the critical part of visual communication is known as visual rhetoric, which explores the way that designers use visual elements to influence audiences.
Title: Compare and contrast the presentation of visual information in two different types of media today, focusing on how effectively the information is communicated.
Infographics are so popular because audiences can absorb the information quickly and conveniently. It today’s hectic, fast-paced world, anything that is quick and convenient is seen as desirable.
... be interactive, as it can contain audio, video, animations all of which can enhance the reading experience (Gardiner and Musto, 2010). Increased interactiveness of the reading material will enhance the understanding of the contents being read, and hence the learning of the material (Gardiner and Musto, 2010)