Conclusions/Recommendations
Big Mike’s biggest strength is their prime Myrtle Beach, SC location. The Myrtle Beach area plays host to over 13.1 million visitors each year. Big Mike’s is centrally located just a few blocks from the Atlantic Ocean and Ocean Blvd. Another strength is that Big Mike’s offers a unique menu of homestyle soul food with low prices and little competition in the Myrtle Beach dining market. Big Mike’s menu features “comfort food” and the restaurant attracts a loyal local following plus visiting “foodies” who are looking for a unique experience and local flavor. Big Mike’s is famous for their Blue Plate Special, their Mac n’ Cheese and the owner Mike Chestnut is known for his delicious collards. His nickname is the “King of Collards.” Therefore, we have the following recommendations for Big Mike’s Soul Food.
Social Media & Website
Big Mike’s is already highly rated on the travel websites and reviews for Big Mike’s on Tripadvisor, Google and Yelp are 4+ stars. Their Facebook page has over 2000 followers and well over 3000 checkins. Big Mike’s should monitor these sites to learn more about
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In conclusion, Big Mike’s location and reputation for serving delicious soul food in Myrtle Beach along with low prices is their winning combination. The recommendations we have provided should give Mr. Chestnut several ideas that he can incorporate into his own marketing plan.
Marketing Plan Budget & Timeline
In order to bring a low-cost menu and an excellent value to the consumer, Big Mike’s must keep variable costs as low as possible. Therefore, we have recommended this efficient marketing budget for maximum impact. We recommend Big Mike’s promote through social media and their own website and use the marketing, graphic and design services of the local creative
Coffee, one of the world’s most known beverages. Seen being drinking at work places, colleges, or in the convenience of your own home. There are a variety of companies that provide us the people with coffee. It can be your local market, bakeries, or even fast food places. 3 places that stand out and our known very well for supplying Americans with coffee is Starbucks, Dunkin Donuts, and McDonald’s. From their strategic advertising, deals, and even straight down to the design of their cups, they meet the definition of marketing. We will be examining these 3 companies using the marketing mix which consist of product, price, place, promotion and also cover value based marketing and see how these companies meet these definitions and how they satisfy their customers as well.
In 1998, McDonald’s, in order to remain strong, tested the “McDonald’s Big Xtras” or “MBX” which was a potential hit. The “MBX” was a 4.5-ounce burger launched mainly to compete with Burger King’s “Whopper”. It was also reminiscent of the1980s “McDLT”, In ’98; they also brought back the “Filet-O-Fish” which in 1996 had been replaced by “Fish Filet Deluxe”. On a promotion basis, they offered novelty sandwiches, like “Cheddar Melt” and the “McRib”.
OPPORTUNITIES: McDonalds has many opportunities to change its look, menu, and customer service. McDonald’s started building newer building incorporating the arch, along with more modern furnishings. The menu has changed by adding more breakfast items and introducing the McCafe in certain areas.
In many ways, McDonald’s is the model business empire. All-American food, speedy service and a perceived value for money all go some way to explaining why the giant corporation continues to pack in diners to its restaurants every day. Nothing seems to dent the popularity of the mighty Big Mac, even under the pressure of harsh criticism that golden arch still stands tall. Somethings however you just can 't ignore on many different accounts very disgusting things have been found inside of different items on the menu. “Katherine Ortega bought a large order of nuggets from a Newport News McDonald’s and took them home to feed her kids, only to shake a deep-fried chicken head out of the box and onto the plate. That’s not white meat, obviously.”(K
of McDonald’s most famous burger The Big Mac, “ The flavors come together --- it’s like
McDonald's also focuses on the perception of value within it line of products and therefore takes care to price its menu items accordingly. Different products are priced differently depending on which target audience those items appeal to most. An extensive value menu is an essential part of any fast-food menu in recent years. The prices and products within the value menu can prove to be areas that will make or break a fast-food companies' year depending on the competitions value menus.
Throughout the history of the company, its owners, Ben Cohen and Jerry Greenfield, have interacted with their customers, gaining knowledge on what people like and dislike about their ice cream. Opening their store in Burlington, Vermont in 1978, they immediately began interfacing with the local populace by hosting a free summer movie festival, projecting movies on the wall of their renovated gas station. In 1985, they introduced New York Super Fudge Chunk®, a flavor suggested by a writer from New York City. Throughout the years, they have continued to introduce new flavors either suggested or inspired by either regular individuals or well-known celebrities.
Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.
The “Create Your Taste” is definitely drawing millennial attentions however there are problems associated with the change in the system. The major risk of custom-built sandwiches is speed. When a customer orders Create Your Taste, it takes about five to seven minutes to serve on the table. Furthermore, drive-through service would be processed slower. Soon after, this speed issue was mentioned during an investor meeting and resulted reduction of the number of Extra Value Meals from 16 to 11. McDonald’s could have lost its loyal customers from this menu changes after the company reported U.S. sales decline of 4.6 percent (Bowerman, 2014). However, this project was launches in 2015, cutting few menus would ease the time for processing custom burgers. In addition 2015 third quarter sales reported 0.9 percent increase in part of few menu change; adding EggMcMuffin with original recipe that use butter instead of margarine (Jargon, 2015). Likewise, McDonald’s are able to put the old menus back again and still bring back the loyal
McDonald’s target market is conscious of budget and is made up of those who is looking to stretch a dollar while still getting the quality food in clean environment. One of the main market segment of McDonald’s is the youth and the family with young children. Most of McDonald’s locations have indoor playground to attract the families with young children. It offers economic way to spend quality family time without stretching their budget. McDonald’s failed attempt at Angus burger is a prime example that McDonald’s target market is not the high end premium dining but the value driven, simple, and convenient food
McDonald’s McCafe, offers new products to the traditional menu of McDonalds. McCafe specializes in a variety of different types of coffee as well as smoothies, which attracts new customers that might not otherwise come to McDonalds for its burgers and fries, and gives McDonalds an edge over the competition by offering products that are different than the competition. McCafe is its own entity as well as it holds its own specific area in most McDonalds restaurants.
According to business insider McDonalds spends 963 million dollars on Advertisements. (Bhasin) That is just money on advertisements alone, plus cost of other necessities. The target market for McDonalds is simple The target market is simple, everyone. That is a key part of their success. No one person has a reason not to go. Cheap food on the go is for everyone at anytime, who wouldn’t go there? McDonalds says it themselves on their website "McDonald 's aims to offer a friendly, fun environment for everyone to enjoy. We seek to appeal to a wide range of people, from families who love our Happy Meal, to workers grabbing breakfast on-the-go or eating in to enjoy our freshly ground coffee and free WiFi" (Who) McDonalds can now appeal to all audiences and get a better chance of getting customers to come back. With a wide target audience, it makes sales that much easier. The use of television, radio, billboards and the internet attracted the word of McDonalds across the world. McDonalds uses advertisements to bring a wider target audience into the restaurants. The quickness of the product, will be eaten either in a car or quickly in the store in 20 minutes. Then the consumer will come back because is was tasty and eaten with
product with another catchy song, Oscar Meyer hotdogs. “I wish I were an Oscar Meyer
McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.
Much like a smile, the “Golden Arches” can be understood in any language. The McDonalds brand is the most well-known, internationally embraced fast food empire. McDonalds operates over 31,000 franchises throughout the world, with the United States leading the way with a whopping 13,381outlets as of May 2009 [1]. McDonalds has the fast food market cornered, offering an increasing variety of food of beverages, marketed to people of all ages to eat at any time of the day. However, being a corporate giant has its issues. McDonalds has faced a lot of criticism for its high-fat, high-sugar, potentially addictive menu. While the corporation is not likely to outright admit responsible for its actions, McDonalds has seen some changes to address some of the issues. Despite the flaws in the public elements of the brand, McDonalds has established an almost recession-proof economic base [2].