Berger And Luckmann's The Social Construction Of Reality?

1154 Words5 Pages
The Social Construction of Reality Many theories have been developed over the years in attempt to explain how and why the human race interacts in the ways that they do. One of these theories is called the social construction of reality. Also referred to as social constructionism, this theory explains how humans come to understand knowledge through the sociological and communicative developments of these jointly constructed disciplines. Social constructionism became famous in the United States when Peter L. Berger and Thomas Luckmann wrote the book entitled, The Social Construction of Reality in 1966. In their theory, Berger and Luckmann assert that all knowledge, including the most basic of everyday reality, is derived from social interactions.…show more content…
The weak end of the scale would depend on situations that deal with a background of specific facts or evidence that explain the situation. Money is the perfect example of weak social constructionism. In the United States, money is associated with green paper bills, which are traded for goods and services. These very specific pieces of green paper only have value because society has agreed it does. This particular culture assigned value to the paper, where as other societies may find this green paper to be valueless, perhaps because they have established worth in a certain coin. Strong social constructionism is different because instead of basing practices on fact, they are based on language and social norms. This can be better understood through the example of trees compared to other plant life. Humans differentiate trees from other plants because, through experience, humans have been taught to recognize them as trees. Beliefs and what man considers to be knowledge are dependent upon the narratives used to understand them.…show more content…
It may seem trivial and go unnoticed to most, but by assigning Barbie a real career, people are able to identify with and recognize her. The marketers also provide Barbie with a life other than modeling, such as friends and a home. The Ken doll, which is commonly known as Barbie’s boyfriend, makes her appear more real to the audience. Girls are able to identify with the idea of a boyfriend, which makes the notion of Barbie seem more realistic and desirable. The same idea is applied to the many friends Barbie has been accompanied by over the years. Lastly, and perhaps most famously, Barbie, like almost all of the girls who play with her, have a home. The Barbie Dream House is just another clever way her marketing team has presented her to society as a real person. Humanizing Barbie, and portraying her in such a manner makes her more attractive to potential buyers. The girls who engage in play with dolls do not want merely a doll; they desire something they can relate to and envision in the real world. Imaginative play is a large portion of childhood, and the ability for children to posses a doll like Barbie , who represents a real person in society, is extremely valuable. The use of social constructionism in the marketing of products such as Barbie is both brilliant and effective.

More about Berger And Luckmann's The Social Construction Of Reality?

Open Document