The idea of Barbie came about when a woman named Ruth Handler was watching her daughter play with dolls. In the 1950’s, girls of all ages only had paper or cardboard dolls to play with and preferred to play with cut outs of teenagers and adult dolls. So, Ruth Handler thought to make The Teenage Fashion Doll for older girls, as a three dimensional doll, called Barbie, named after her daughter Barbara (Heppermann 2010). However, Mrs. Handler met resistance when she went to her husband with the idea, and he didn’t think her idea would work out. When they travelled to Germany, she found a doll called Bild Lilli. This doll was a strong-minded individual that would use all at her disposal to get what she wanted. Bild Lilli was adult-bodied; which represented exactly what Handler had in mind for Barbie. In 1959, Barbie made her debut at the American International Toy Fair. This was the start of a new revolution, as far as dolls were concerned because for the first time, dolls did not only consist of paper and cardboard dolls, but also a more realistic, three dimensional doll that resembles what girls would want to be like, and can physically hold. But, like many toys, Barbie’s fame was not without its challenges.
Barbie: Independent Woman or Damaging American Icon?
She's the classic American beauty, the woman we all dreamed of being at one point in our lives. She has long, tanned legs, cascades of blonde curls and has such perky breasts that she doesn't even need a bra. Although this character does not need air to breathe and is made of plastic, she has been one of America's most potent icons for more than 40 years and has affected girls in ways even human models aren't capable of.
After a trip to Germany, Ruth Handler, the cofounder of the Mattel toy company, was inspired to create the Barbie doll. During Handler’s time in Germany she discovered the Lili doll. This specific doll was intended for adult males, due to the doll’s wardrobe. Typically, the Lili doll was dressed in lingerie or swimsuits, portraying the image of a sexy young women. After Handler learned about the Lili doll, she began to realize that her daughters did not have a doll that was not a baby figure. She believed the toy industry was training young women for what was customary, being a mom. Through Handler’s realization the Barbie brand was created, in an attempt to change the toy business.
Barbie
Since the beginning of time, toys have often been an indicator of the way a society behaves, and how they interact with their children. For example, in ancient Greece, artifacts recovered there testify that children were simply not given toys to play with as in the modern world. The cruel ritual of leaving a sick child on a hillside for dead, seems to indicate a lack of attention to the young (Lord 16). The same is true of today’s society. As you can see with the number of toy stores in our society, we find toys of great value to our lives and enjoy giving them to children as gifts.
Merriam-Webster defines “idol” as “a greatly loved or admired person.” So what exactly does it take to be considered an idol? If the answer includes being a strong role model for young girls and staying relevant for over 50 years, Barbie fits the bill perfectly.
Think of an iconic figure with killer curves and a wardrobe most women would die for? Many names may pop through your mind. Kate Moss? Gisele? Naomi Campbell? Now let's narrow it down a bit more. How about a woman who was also a former news anchor, UNICEF Summit Diplomat, Presidential candidate, and astronaut? The only girl who fits all of these descriptions is Barbie Millicent Roberts, a fair skinned blonde standing at 11 1/2 inches. Since Barbie's debut, she's been reproduced by the billions to meet the never ending demand. Even after 50 years she’s still flying off of toy-store shelves. Two Barbie dolls sell every second, and Mattel’s worldwide sales of Barbie top $1.5 billion every year. The company estimates that 90 percent of U.S. girls between the ages of 3 and 10 own at least one dolls. These numbers indicate that Barbie is still a big part of our culture and lives, and although controversy surrounds her at every step, she still manages to be a well known, sought after woman. Let's delve into the history of how this woman came to be.
Barbie is a fashion doll manufactured by the American toy-company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.
“Inspired by her daughter’s fascination with cutout paper dolls, Ruther Handler suggests making a three-dimensional doll through which little girls could play out their dreams… Barbie soon leads Mattel to the forefront of the toy industry and fascinates generations of young girls” (“Barbie Doll Makes Her Debut” 1). Barbie Millicent Roberts, more commonly known as Barbie, began her magnificent journey into 125 different careers, all while ...
“If the traditional Barbie doll was a real woman, she would be 5’9” and weigh 120 pounds. So what do Barbie dolls teach children about the world? They teach children that it is desirable to be thin, white, and blonde. They may encourage children to strive for an unrealistic body image” (Barbie and Body). Ruth’s intention was for the doll to be a doll, not a functional human, but numerous people take offense to Barbie’s body. In response to these concerns, Mattel has introduced “A Barbie for Every Body”. Barbie has represented over 40 nationalities and now, three new body types. “Girls and women don’t come in one shape, and now, finally, Barbie won’t either. Now, in addition to the original Barbie—impossibly slender and often parodied—the doll will come in tall, petite, and curvy varieties” (Pearson). With the addition of new body types, Barbie sales increase even more by a roaring 23 percent just last year (Grossman). People have found the new, realistic Barbies to inspire girls to be comfortable and confident with their
Authors such as Marge Piercy and Lucille Clifton reflect the feminist movement in their poems “Barbie Doll” and “homage to my hips.” Both of these poems were published in the 70s and 80s, and they are just as relative in today’s society as when the authors wrote them. Both poems reject of society’s expectations of women to have a slender physical appearance. Each poet condemns the traditional feminine stereotypes of body image and self-esteem; however, Marge Piercy provides a more effective critique of social expectations about body image.