Traveling to Switzerland for business, she discovered a life changing toy: The Bild Lilly doll. In America during the early 1900’s, the only dolls that were made for young girls were baby dolls. Ruth wanted to take a more mature approach to the toy industry and that’s how Barbie was born. Barbie was named after Ruth’s daughter, Barbara. She wanted a doll that young girls could relate to.
It is amazing the impact this “child’s toy” has had in both the corporate boardroom and the toy room, and not only on children but also adults. Barbie has brought billons in sales to the bottom line of Mattel, and to adults around the world who have made substantial investments in Barbie collections. Interestingly enough, had it not been for the persistence of one woman, Barbie might never have been born. Ruth Handler was born the youngest of ten children and began her career working as a stenographer at Paramount Pictures. Her husband, Elliot was born into a family with four brothers and worked as a light fixture designer before returning to school to get his art degree (Lord 20).
Not only is Barbie tall, skinny, and beautiful, she has all the luxurious accessories to match her perfect life. To go along with her perfect life she is accompanied with the perfect boyfriend, family and dream house.At a young age girls are also being influenced by this doll, what they should look like, and what kind of life they sgould lead. Young girls strive to achieve this look which is life threatening to obtain. Regardless to the changes they made to Barbie, she is still far from real. Little girls that are mature enough don’t strive to look like Barbie because she’s just a plastic doll.
Barbie has transformed herself from a simple doll to a household name worldwide. From first being introduced in early nineteen fifty-nine by toy manufacturing giant, Mattel, Barbie has grown to become the world’s top selling doll on the market – “accounting for half of Mattel’s $1.4 billion in sales” (Rogers). Known for her long, shapely legs, small waist, full chest, and charismatic smile, Barbie has become the epitome of beauty. However, Barbie’s appeal does not just stop at her looks. With nearly every imaginable career, lifestyle, and look of the doll mass marketed by Mattel, Barbie has evolved herself into one of the most successful and commendable image presented.
So, she drew up a design for one, and she named her Barbie, after her daughter, Barbara (“The Creation of Barbie”). Then, in 1959, Mattel, a huge and very popular toy company, picked up the idea (“The Creation of Barbie”). Barbie made her first appearance in New York, at the annual toy fair (“The Creation of Barbie”). That year, 351,000 Barbie dolls were sold, which was a sales record in America (“The Creation of Barbie”). Today, Barbie continues to be the most popular doll in the world, with two sold every minute (“The Creation of Barbie”).
U.S. National Library of Medicine, n.d. Web. 02 Dec. 2013. Hoskins, Stephanie. "The Negative Effects of Barbie on Young Girls and the Long Term Results."
Barbie is typically a tall, skinny, blonde who is in a long-term relationship with her boyfriend Ken, and has had at least 100 jobs. Barbie has become an American icon; she is present in almost every girl’s childhood for some period of time. Barbie is a well known, long lasting company and overall a good role model to young girls. Barbie’s trademark blonde hair and blue eyes has become an American staple. She is in toy stores around the world, and has been on the market for 54 years and is still going strong.