BMW

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BMW

Speech Topic: The History of .BM.W.

Organization: Chronological

Specific Purpose: To inform my audience of the excellence achieved by BMW over the coarse of the past 85 years.

Thesis: From 1916 to the present day BMW has earned the title of "The Ultimate Driving Machine"

Introduction: It has always been the desire of BMW to create automobiles of unmistakable identity. As you can see by the price of one, this has posed no problem to them over the last eight decades. But what you cannot see is the one thing that has always been true about BMW automobiles both in the past as well as in the present: a BMW is always "the ultimate driving machine".

Transition You might not know it but BMW hasn't always been a maker of over priced luxory cars.

Body

I.History of BMW1916- 1960

A. B.M.W was founded in Munich Germany in 1916 to assemble aircraft engines.

B. In 1923 the first motorcycles leave the B.M.W. plant and would set the standard for motorcycles for the next 70 years.

C. The first car ever produced by B.M.W was the "Dixi" in 1932

D. The BMW 328, built between 1936 and 1940, is a milestone in automobile history and was the most successful sports car of the 30s. It was created very quickly at a low budget but still showed the attention to detail that is typical of the BMW engineers. The elegantly cowled back wheels, the long bonnet secured by two wide leather belts and the dashboard still make sports-car enthusiasts' hearts leap today.

E.The first post-war model made its appearance in 1951: the six-cylinder BMW 501 - a comfortable luxury saloon with rounded lines and striking drawn-out mudguards. Three years later, the exclusive 502 came onto the market, equipped with the first light metal V8 standard ...

... middle of paper ...

...zine "Ams" rates BMW's 3,5, and 7 series, the best in thier class.

E. 1994 bmw goes international with plants in Sweeden, Brazil, Norway, Mexico Vietnam and America. Also introduces the new Z3 roadster

1. James Bond car

2. Releases M class engine in 1997

F. 1999 the Z8 is introduced as the new James Bond car

Transition BMW in the course of history:has had more than eight decades of innovation, power, and motivation

Conclusion

. This is why BMW does not just stand by its history, but deliberately preserves it as a vital element of its identity. BMW's tradition is a creative workshop of history that coordinates all areas of the corporate history from its base in Munich to the factory in California - so that the thrilling history of BMW can be experienced by the generations of tomorrow.

Bibliography:

www. BMWUSA.com

www.bmw.com

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