B & L Company Case Study Solution

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In the case study provided, the B&L Inc. company is a manufacturer of trailers for highway transport trucks. They use three different divisions to manufacture about forty trailers per year. The current structure of the manufacturing process consists of the trailer division, a sandblast and paint division and the metal fabricating division. Brian Wilson, the materials manager, was asked by the general manager to look for opportunities that could reduce the operational costs of the organization. Pursuant to this directive, Brian decided to prioritize on reducing the cost of the metal fabricating. The one item that he has considered to outsource is the outrigger bracket. This is an accessory that is used to secure oversized containers.
Brian asked …show more content…

The contract manufacturer produces the component at a unit production cost and sells it to the original manufacturer at a unit price x, who then sells the product at a unit price p. the unit production cost c is assumed to be common information. Also, assuming that the contract manufacturer can exert some costly effort to influence demand, the original and the contract manufacturer have to draft the contract parameters in which the contract manufacturer has to decide that his or her effort level e>_ 0. Being aware of this effort level the original manufacturer sets the sales price at a p>_ 0. We also make the assumption that the cost of providing the effort level e is ke2/4 where k is the effort cost parameter and the quadratic form implies that there is a marginal increase in the cost of effort level. In the supplier effort model, although the effort cannot be effected or well represented in a contract, there is a general assumption that once the supplier exerts the effort; the manufacturers can observe and act upon it. This would be done by setting the sales price accordingly (Ehrlenspiel, Kiewert, Lindermann & Hundal,

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