Attitude Function Analysis

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Attitude Functions Attitudes serve a number of various functions, ultimately such functions may serve individuals need to reinforce positive or negative attitudes toward objects. A number of conceptual models were derived from such perspectives; however, the most persuasive model is the multicomponent model of attitude which consist of cognitive, affective, and behavioral components that contribute to the structure and expression of attitudes (Maio & Haddock, 2010). The links between attitude content, structure, and function may give a better understanding of the attitude concept (Maio & Haddock, 2010). Primary Function of Attitudes Attitude content: According to Maio and Haddock (2010) the cognitive component involves beliefs and knowledge people may associate with an object. For example one may believe snakes are dangerous. The affective component of attitudes refers to an individual’s emotions or feelings associated with an object, such as fear of snakes. The behavioral component involves how attitudes influences the way an individual behaves toward an object from past experiences, such as how a person will avoid snakes and reacts with a cry if one is seen. Attitude structure: Is another important issue that concerns how positive and negative feelings are assessed and organized within such components (Maio & Haddock, 2010). The assumption that beliefs, feelings, and behaviors may prevent the occurrence of negative, beliefs, feelings, and behaviors comes about as people are likely to experience either end of the continuum or find a location between (Maio & Haddock, 2010). People can have any combination of positive or negative elements in one’s attitude as suggested in the one dimensional and the two dimensio... ... middle of paper ... ... in which a subject is in the position of telling the truth or consciously adapting to questions asked. Conclusion Although there are number of conceptual models that are attributed to the functions of ones behavior all may greatly contribute to the structure and expression of attitudes. The primary function of attitudes can be attributed to ones beliefs and feelings. People may or may not be aware of one’s attitude function, however; it is clear that attitudes can consciously or un- consciously be altered. References Maio, G. R., & Haddock, G. (2010). The psychology of attitudes and attitude change. Thousand Oaks, CA: Sage Petty, r. E. (n.d.). Persuasion and Attitude Change. Retrieved from Comprehensive handbook of psychology (2nd ed).: http://faculty-gsb.stanford.edu/wheeler/documents/pettywheelertormalahandbookinpress.pdf
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