Arm And Hammer Case Study

Having set a significant benchmark in becoming the leading producer of sodium bicarbonate, Church & Dwight Co. has been prosperous since 1846 in establishing their Arm and Hammer name. The quality of this product has attributed to the brand’s widespread recognition to consumers all around the world for over a century now. The product itself is appealing to many families, as they see this product useful for deodorizing and cleaning, a habitual activity that is often undertaking in a modern day home. The Arm & Hammer brand contributed to an authoritative 85% of the baking soda market. Church and Dwight moved forward in using the logo and began producing laundry detergent, carpet cleaners and deodorizers, air deodorizers, toothpaste, and deodorant/antiperspirants.

The product already has a stable foundation in regards to the quality and performance of the product. By integrating more innovative and expansive techniques in the method of distributing their product, it can lead to furthering their success in the competitive market. The means of distribution for instance, can be on a more global scale. Church & Dwight therefore can focus on shifting from domestic distribution to international distribution, especially in Asian counties such as China, which hold a dense population.

The last recommendation I would present is while purchasing other companies for the purpose of broadening their name and increasing their presence in the market, Church & Dwight should invest their time in seeking companies that can become affiliated and use the organic product at hand. By taking the extra step to keep this certain selection of companies, it expands the opportunity associated with the organic baking soda itself. By consolidating this power and buying in to companies with potential ability to use the product, it can lead to the expansion of their company and fulfillment of the objective at

These trends will dictate if it would be worth investing the time and money in purchasing that particular company. In addition, Charles & Dwight needs to understand the nature of the international industries that they will be eventually integrating themselves into, noting the systematic differences inherent to those international companies. The second step that needs to be sought out is to begin contacting specific companies that (based on the research) are potential candidates that would be willing to become affiliated with their own product. For this to be executed effectively, relations need to be built around the goals that encompass each of these companies. There should also be employees in charge of marketing Charles & Dwight’s vision to the general global population to attain additional options when it comes to choosing which companies are worthy of their monetary investment. The third step in implementing this plan, is to meet with the selected companies and review contracts, ideas and visions. This action will be a fundamental step in the company’s success. There needs to be clear communication in regards to what the objectives are at hand and how that goal can be implemented