Analysis of Coca Cola Company

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1. Introduction For over 126 years, Coca Cola has been operated as world’s largest beverage company together with its subsidiary brands. The United States, as Coca Cola’s international headquarters, has one of the largest populations where Coke is the main beverage for most of the consumers. The purpose of this essay is to determine whether the environmental changes in the United States are beneficial for Coca Cola Company to operate more markets in the future. This essay will explore both the Coca Cola Company as well as the market in the United States. The tools used for this examination include a SWOT analysis of Coca Cola Company and PEST analysis of United States. In addition, we will examine Porter’s 5 forces of the beverage industry in the United States and we will conclude with a list of recommendations. 2. Company Background The Coca Cola Company has served various kinds of drinks from 1866 until present. As expected, Coca Cola Company made $48 billion net operating revenues, $9 billion net income, and $162 billion market capitalization in 2012. These huge amounts of earnings in 2012 proving that the Coca Cola Company makes big profit successfully within a year. Besides profit that is achieved, Coca Cola Company also ranked by Interbrand as World’s Most Valuable Brand with $77.8 billion in 2012. Moreover, the company supports over 280 physical activities or nutrition education programs in more than 115 countries around the world (The Coca Cola Company, 2013). 3. Country Background United States (US) is the world’s third largest country by size (9,826,675 square per kilometer) and by population with 50 states and the District of Columbia (316,438,601 people). The main urban areas by population are Washington, DC... ... middle of paper ... ...a-Cola Bottling Co. Consolidated. Wikivest. Retrieved on 28 January 2014 from http://www.wikinvest.com/stock/Coca-Cola_Bottling_Co._Consolidated_%28COKE%29 SWOT analysis of Coca Cola. (2013). Strategic Management Insight. Retrieved on 20 January 2014 from http://www.strategicmanagementinsight.com/swot-analyses/coca-cola-swot-analysis.html The Coca-Cola Company. (2013). Retrieved on 19 January 2014 from http://www.coca-colacompany.com Panda, T. K. (2007). Marketing Management: Text and cases (2nd ed.). New Delhi: Anurag Jain. Pestal Analysis of Coke. (2009). Scribd. Retrieved on 31 January 2014 from http://www.scribd.com/doc/18975870/Pestal-Analysis-of-Coke Wahlen, J., Baginski, S., & Bradshaw, B. (2010). Financial reporting, financial statement analysis and valuation: A strategic perspective (7th ed.). United States of America: South-Western Cengage Learning.
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