The company I have chosen to answer the above questions with is The Coca Cola Company.
Some key factors that makes The Coca Cola Company “sustainable” are: 1) promotion of active healthy living 2) Human Rights 3) Product & Ingredient Safety 4) Water Stewardship 5) Packaging 6) Recycling and Recovery. The sustainability principles that have been useful for The Coca Cola Company seem to have met in all pillars environmental, ecological, economical, and social. The Coca Cola Company has implemented a program where the goal was to have 100% water replenishment by 2020. To date, they are on track to have this goal accomplished by the end of 2015. An article published online by The Coca Cola Company states, “Based on the Coca-Cola system’s global
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The next step would be to take a look at their agricultural suppliers. They do not own any farms, but they do outsource some of their “natural ingredients” through local farmers around the world. Since they are a Fortune 500 company with their own team of lobbyists and legal counsel, they have the resources to possibly look a little further into how the farms are irrigated and the ecosystems from which their products are sourced. This would be taking it one step further with the idea of “water replenishment”. Educating the farmers on water conservation, rain water catchments, run-off plans, and water conserving irrigation systems that reduce waste. Another recommendation would be to look at their purification system. Is the purification system in place for making the water that is bottled, sustainable? What else can be done with the minerals and particles that are extracted from the original water source? (We know Dasani water is not “spring water”). Third, this recommendation may be a little far-fetched, but designing a vending machine that runs off of solar power (with an AC/DC back-up) could save quite a bit of energy. Of course these would be for the vending machines that are located outside, or a place to affix a small solar …show more content…
They now have the ability to sell a product whose packaging is not only recyclable, but a positive on the environmental side as well. The more of this product that is out in the market, the better for the company and the environment. If consumers are purchasing Coke products in the PlantBottle, then they are not purchasing other brands which contain a PET-based plastic. Which leads me into 2) Regarding Operations: implies that pursuing both financial benefits and environmental benefits leads to eco-efficiency. Third, the author talks about the “culture” of his example corporation, P&G. The idea of “sustainability is built into the business rather than treated as an additional activity” (Taylor, p. 12). You can see from the marketing, public affairs, and employee comments that the idea of a sustainable, green-minded company is instilled in the culture of
To handle the enormous scope of its business, the Coca-Cola Company has divided into six operating units: Middle and Far East Groups, Europe, The Latin America Group, The North America, The Africa Group and The Minute Maid Company. The head Quarter is in the United States. Methods of Research I will use The method of research which I will use is the secondary research, i.e. I have asked The Coca-Cola Company to send me their history and annual reports. I will also call The Coca-Cola Company office to ask some details, I will also use ask them some relevant questions (questionnaire method), interview the people on the high street and will do some research over the Internet. From those sources I am going to finish my all other tasks.
Also, to save and recycle the usage of water. To defuse further boycotts or demonstrations against their products, they need to set up specific funds to have people cultivated on certain awareness, help fund agricultural products and set up seminars in schools to make people aware of certain information they need to know. The furor will definitely subside in long-term if Coca-Cola doesn’t talk to the people but the best way is to face the situation directly by giving a statement to the
...evaluated the sustainability report and rated the Coca-Cola Company as a B+. The implications for the future regarding the sustainability program for the Coca-Cola Company appears to be bright with no downside or concerns identified. This strategy would be an excellent model for other companies to follow regarding sustainability, transparency and the ability to keep its’ stockholders engaged in the process.
The social responsibility activities of PepsiCo emphasizes on sustainable agriculture, water use efficiency, alternative sources of energy, packaging, wasting, and recycling. The company is also promoting a healthy lifestyle with product like whole grain snack and vitamin beverage. PepsiCo makes sustainability an innate part of their company culture to improve their business strategy and gain competitive advantage. According to Triple Pundit website, PepsiCo reached two years early its 2015 goal of delivering potable water. The sustainability report shows PepsiCo’s effort to nourish customers with healthy products. By going green, companies like PepsiCo have been able to adapt to the expectation of the toda...
Coca-Cola HBC joint value creation teams’ goal is to help to meet the issues related to sustainability which are essential for customers through awareness campaigns and efficiency programs on environmental benefits (Coca-Cola HBC Corporate Social Responsibility Report
Jeseph University, S. S. (2006). Evidence of The Coca Cola Company’s Human Rights Abuses and Environmental Violations brought to. Saint Joseph’s University Students for Workers’ Rights, 1, 1-78. Retrieved April 22, 2014, from Evidence of The Coca Cola Company’s Human Rights Abuses and Environmental Violations brought to
Through Coca Cola water stewardship program, they have implemented a rights-based approach to water. Coca Cola requires it system’s bottling plants to assess vulnerabilities of the quality and quantity of their community water sources and production water (if they differ), determine potential impacts from water use and discharge of wastewater; and then address the issues identified in the development and implementation of a source water protection plan (SWPP).
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
In 2005, Coca Cola started working with private investor Alkem Nigeria Limited. They set up a recovery sale and buyback scheme for PET bottles that were recycled as synthetic fibers (“Group Advocates Collaboration on Waste Recycling” n.p). Later in 2012, Coca Cola reached out to beveraging companies and formed a voluntary group that helped with advocation for recycling and waste (“Group Advocates Collaboration on…” n.p). As we can see, from the hurricane relief donations to the recycling advocation, Coca Cola has done its part to provide economic and environmental aid for different places of the
Considering individuals are becoming more health conscious it would be beneficial for Coca Cola to continue producing even more healthy products. Producing healthier drinks could potentially get their products back in schools. Researching into cheaper materials as well as environmentally friendly alternatives to plastic would be another recommendation. The main concern for Coca Cola is water supply. Without water Coca Cola would not be able to stay in business. It is recommended for Coca Cola to reduce the amount of water it uses. They have already begun a goal to improve water use. “Our 2020 goal is aggressive and builds on the 21.4% water efficiency improvement we’ve made since 2004. We expect to increasingly assess not just the quantity of the water used to grow our product ingredients, but the impact of that use as well” (Improving,
Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.
Cola Wars Environmental Analysis 1. Introduction External environmental analysis of US carbonated soft drink (CSD) industry allows concluding that declining CSD sales call for changes in industry operations whereby market players can benefit from the fundamental shift in the industry development and maintain its leadership positions in beverage market. Analyses of macrolevel, industry, and competitive environments suggest that expansion, strong brand recognition, and changes in value chain will be key success factors in the future industry development. 2. What is the difference between a.. External environmental analysis a. Macrolevel environment (PESTEL analysis) i. Political New federal nutrition guidelines identified CSD as the largest source of obesity-causing sugars in the American diet.
The Coca Cola Company has been among the world’s top companies that have been able to perform well in all the areas of the world. The company follows the latest strategic research and evaluation methods to formulate such strategic policies that helps in not only meeting the customer expectations and desires but also achieving various organizational goals and objectives.
Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.
Look SDmart, Retrieved 05/16/07, from http://findarticles.com/p/articles/mi_m1365/is_1_31/ai_63974359/print. Coca-Cola: A Technological View, retrieved 5/18/07, from http://projects.olin.edu/ahs/HOT2004/PolarBears/content.htm. Coca-Cola Our Company- Around The World, retrieved 5/18/07 from http://www.coca-cola http://www.thecoca-colacompany.com/ourcompany/aroundworld.html Nutrition Business Journal. Penton Publishing. October/November 2005.