Analysis Of Walmart's Web Store

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Walmart’s target customer is an individual or a family that earns a modest income. The Walmart shopper is looking for a one-stop shopping experience. They target the shoppers who are looking for a good value at a low price. Those shopping at Walmart are not interesting in the label of the product, rather the quality of the product. They are looking for something simple and efficient. Walmart’s web store should be the same as the actual store format because it represents the brand as well as the merchandise being sold. The web store should sell the same merchandise as the store. The store is organized by different departments, including different types of products, and the web store should be the same. People viewing the web store should be able to tell right away what store they are viewing and know what is being represented. The customers shopping at Walmart want simplicity, which is represented in their stores and online.
Walmart primarily communicates with its customers through television, direct mail, radio, and the Internet (Chase, 2009). They use these channels to communicate the value the customers will have when and if they shop at a Walmart. They also use these channels to communicate about certain products and brands carried by Walmart as well. In 2013, Walmart created an iPhone mobile app for its customers (Steele, 2013). But does an iPhone app really target a big segment of their target market? The app could be missing out on a large segment of target customers who may not have a smartphone.
By using email, Walmart can send weekly emails that communicate to the customers about what’s new at Walmart, what special promotions are going on and send out some specially chosen coupons to cater to that certain customer’s ne...

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...lity, it is important that Walmart keeps up with these trends of green washing, or practicing green sheen. Green sheen is the “practice of marketing products or services as being environmentally friendly with the purpose of gaining public approval and sales” (Weitz & Levy, 2012). With this practice in mind, buyers have to figure out ways to please the public with the “green” trend, while still maintaining sales and profit for Walmart. In relation to men’s apparel, corporate social responsibility affects the buyers because they want to follow with the green movements, fair trade labor practices, no sweat shops. So when looking for apparel merchandise to purchase for Walmart, they must keep those CSR in there head while of course still buying merchandise that is affordable and still meets their customer needs, and will bring in a good amount for their gross margin.

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