Mass media is especially harmful toward women because it constructs negative perceptions of women and reinforces a set of cultural norms for them to fit in society. This paper will address its focus on women and how the tools used by media shaped images of women, how they are represented and how their identity is perceived in society. Media influences their audiences in many ways, one of which is done through advertising. People prefer to believe that they are not being affected by advertisements however “advertising’s influence is quick, it’s cumulative, and for the most part, it’s subconscious” (Killing Us Softly). Advertisements are everywhere, found on televisions, buses, on the sides of buildings, on the Internet and in the magazines we read.
Much of the discrimination that women face is closely related to issues surrounding body image. What we cannot forget in the year 2014 is who control the ideas that we have about women and leadership: the media. The misrepresentation of women’s power and influence in the media cause many women to have low self-esteem about and can cause them to feel as though they do not deserve a spot at the decision-making tables. Sexism has been around since the beginning of America, in many different forms, but the impacts have increased with the power of the media. One of the ways the media has discriminated against women, is the way they portray women in the workplace.
Media had seem to emphasize gender inequality and stereotyping especially on women which had given big impression on society and as well had several effects in their lives. Inequality and stereotyping toward women happens because people tend to soak themselves in the images they see in the media and which in further will create imagination in their mind on how they are suppose to behave and present themselves to the society. A society itself had create a... ... middle of paper ... ... work done by hair stylist, make-up artist and others do to make one person to look like a star. I believe that media had over stereotypes women as being weak, vulnerable and over dependent on men. Women, somehow have their own opinion and are able to stand on their own but the emphasizing made by media had printed images of women as weak in the mind of the society.
The social definition of a woman fluctuates from day to day, because of the movies and songs of this era. It has become a norm for women to be seen as only a sexual fulfillment for men. This backlash “is most powerful when it goes private, when it lodges inside a woman’s mind and turns her vision inward…until she begins to enforce the backlash too- on herself.” (Faludi, Backlash). To reverse this backlash, women need to look inwards first, before turning the blame on men. Immodest fashion has caused a negative and non-lasting effect for women in American society, and this will not change unless women realize it.
Japanese Culture on Gender and Sexuality Recently the concerns of women around their equality in society has become a hotly debated topic in the public spot light. Much of the debate concerns women and the ingrained sexism that permeates most cultures. Many women's activists feel that this ingrained sexism has widened the gap between men and women in a political, social, and economic sense. And for the most part they do have strong evidence to support these claims. Women have suffered through millennia of male dominated societies where treatment of women has been, and in some cases still is, inhuman.
Gender equality has been an on going quandary for women because of male potency, misogyny, and patriarchal conceptions, which are ideas that are harmful and feared by women throughout society. Women are constantly demeaned by men with their inappropriate slurs towards women, their aggressive attitudes and forceful actions, and the expectations and feminine qualities men assume women should abide by. Gender inequality is not natural, but constructed by people in society, which discriminate against women. At a young age, we are assigned a gender role that we are forced to fulfill with proper behaviors, whether that be a female or male. Gender is performed, and the media helps manifest these mis-conceptions and ideas that contribute to male power
Many women live their lives in fear. One of the major problems with the feminist movement is that it perpetuates many stereotypes which are simply not true but based on the behaviors of a small minority of those in the feminist movement. When a woman identifies herself as a feminist it should mean that she is in favor of not being discriminated against because of her sexBut when a woman stands up for herself in the workplace or in society at large, there are a lot of generalizations that people unfairly characterize them with.. They are assumed to be difficult, unhappy and dislike all men. The stereotypical feminist is a bra burning, hairy, metrosexual lesbian, who believes men should only be used from breeding until we find a way to do it without them.
They can become more useful and valuable members of society. This would prevent women being characterized as an object, and be only valuable because of the looks and the qualities men search in a women. Women have been “insulated” from the truth and have been taught to believe that they are inferior, which may make it harder for them to hear and accept her ideas. Women need freedom in order to be virtuous. If women are not allowed to freely develop their abilities, they will remain weak and continue to be seen as nature’s mistakes.
The Representation of Females in the Media It is generally accepted that the media, primarily television, 'lags' behind reality and current social trends (Butler and Paisley, 1980) (Gunter, Television and Sex Role Stereotyping). However, This does not make the way women are portrayed in the media any better. Women are not only under-represented in the media but more importantly are portrayed to be "half clad, half witted and needing to be rescued by quick thinking fully clothed men" (Stereotypes, Adelson 1990). Women are most commonly portrayed as sexual objects and housewives; whose lives revolve around landing the right man. "When women are in the news, their role is often trivialized.
In the rush to have a dream life and family, a trophy wife is one of the desires thus creating a gap between different women due to this categorization. In conclusion, the fact that there is some form of inequality that is present in terms of gender, this brings about a greater feeling of lower self worth among the people that this inequality is geared towards, the women and it is with this mentality against women that people would end up leading lives that are not only miserable but just boring.