Analysis Of The Market Segmentation Of Nova

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MARKET SEGMENTATION
Market segmentation is marketing strategy that use by the company that we choose is Nova. Nova involves in dividing the broad target market into subsets of consumer. The consumers that have needs and priority, Nova can implement the market segmentation to them. Nova use the market segmentation is to identify the target customer. In addition, Nova use provides supporting data for positioning to achieve the marketing plan objective.
SEGMENTING DIMENSION
Demographic
The first segmentation use by Nova is a Demographic segmentation. Demographic segmentation consist the first factor is gender. Nova product can be use by for all men and ladies.
The second factor of segmentation is age. The majority Nova product’s customer is for the ladies that age between 35 to 60 years because they have more major problem for their health like they have take care for their skin, beauty and weight control. Nova also focuses their product for the men that age between 25 and above. The product for men is a Men’s Nutrition. Nova have a smaller focus for men that age less than 25 year because they think the men is too young and not affordable to buy their product. For the children, Nova focus the children that age 4 year and above. This is because the children are usually active, and need antibody like a vitamin c to support their growth. For recommendation, Nova must have a product at all ages because it can increase their customer. Nova have their competitor such as GNC and direct sales that have a larger market, and by that step Nova can increase their market sales and can attract the new customer to buy their product.
The third factor of demographic segmentation is family life cycle. Nova focus for the middle aged marri...

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...egment, that are retail, franchise and wholesale. For recommendation Nova must have its own store in all atate in Malaysia. Nova also can open a franchise, so it can segment it’s consist in domestic and international franchise operation and can generate revenue from franchise through product sale, royalties from franchise retail sale and franchise fees.
Second factor is size of a city. Nova opens its shop in a high population of people in a city. The mall always is target by the people to shopping in a city. This is the reason Nova open its shop in a mall. The population target by Nova to open its shop in a city is 250,000-499,999 people. By the way, the problem that occurs in Nova is short of staff. Nova does not have many professional staff to give service to the customer. For solution Nova must hire more worker to give full service to customer.

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