Ever since the first iPhone was introduced by Apple in 2007 the competition between Apple and Samsung has been the dominant rivalry in the technology industry. With billions of dollars on the line every year the competition is fierce to determine who produces the better smartphone, and consequently, who is the best innovator in technology.
With big reputations to live up to and the constant need to one up each other one would think that Samsung and Apple’s marketing strategies would mirror that creativeness. Surprisingly, while both companies do spend millions of dollars on advertising, the way they go about advertising is much different.
Marketing Sources
Samsung: Considering the organizational size of Samsung and the affinity users have
The marketing channels I identified for the scope of this assignment are television and social media marketing. I cannot remember the last time I did not see a television advertisement from Samsung featuring their new and improved phones. Additionally, Samsung does a good job of utilizing social media to promote their products. Samsung has a Twitter, Instagram, and Facebook solely dedicated to their product line of Android phones. With advertisements spread out all over the web and television, Samsung does a good job of using IMC to ensure an effective
Apple, for the most part, stays away from mentioning Samsung products. Their television ads are almost featuring new innovations that make its newest phone the best one yet. Apple ties in those new features with the culture they have successfully created. All of those elements come full circle in helping perpetuate Apple’s dominant brand loyalty.
Market Positioning
Samsung: Samsung, with its successful line of Android phones, has positioned itself as the number one retailer of smartphones worldwide (IDC, 2015). With Apple only producing the iPhone for its customers, Samsung has positioned itself as the supplier of multiple product lines. Samsung offers the Samsung Galaxy S6, Note, A8, V plus, and many others. Samsung’s multiple product lines offers customers more variety than Apple’s iPhone.
Apple: Apple, while trailing Samsung in the overall global market share , does retain the top spot in the U.S. (IDC, 2015). Apple has positioned itself as the trendy pick for most smartphone users, and while research shows that that is not necessarily the case, it is nonetheless an effective campaign. Before spending time researching the smartphone market share I would have thought Apple dominated the smartphone market
Product Differentiation: Apple has been able to differentiate its products by offering innovative products that is almost perfect. “ Apple has developed some of the world’s most daring technology”. The company has been able to provide unique products that is way ahead the curve compared to its competitors’. Apple has successfully increased the demand of its products through product differentiation, the uniqueness of its products has always drawn the attention of consumers. By focusing on a particular set of consumers who are willing to pay more has enhanced the company’s premium pricing strategy which is also a stands to be a differentiator. Product design is a major factor that has enhanced all Apple’s products to be different, when the company introduced its iPod, iPhone and iPad no other similar product could match up with the features of these
Just like the iPhone. When the iPhone first came out it was one of the most popular phones ever. And from the iPhone then Samsung started to think we should create a phone that is similar to it. Till this very day Apple and every other phone companies compete. Although they are thinking alike they both come up with very different things. They make their phones operate differently. The Apple IPhone is easier to work with while the Samsung Galaxy phone is harder to operate. Although, Samsung has tried to make a duplicate like the iPhone both phones come with different features.
Apple has its competitors, as it is expected, and they do not fall behind by much. One of its biggest competitors is the company Samsung. For years, those two companies have been head to head in the electronical world. All over the web one can find all sorts of articles talking about the conflicts of those two companies and about how they each claim that the other one took their products and just changed its name. But thankfully, those two companies are still strong (no matter how much people complain about the other one) and they both have a lot of people supporting them. There are two sides when talking about phone and electronics: the Apple side and the Samsung side. Now, what those two companies need to be careful about is to not let their guards down and allow the competition to take over, but then again, Apple is well... Apple and they would never let that happen (they have not done it for almost 50 years, they would not do it
...’s smartphones charge premium price by providing high quality products along with new innovative features. However, Apple failed to add new innovative features while introducing iPhone 5; this disappointed many customers. Even though the sales of iPhone 5 had a significant increase compare to previous iPhones, the global market share of smartphone operating system shows IOS was decreasing while Android was increasing sharply.
Each company has the same types of devices consisting of phones, music devise, portable players (tablets and etc.) and now they both have smart watches? What a coincidence to say the least. Both company’s together make up about 50% percent of the market, so it would almost worry me if they didn’t have the same products because of how competitive they are. Statistically Samsung sells more because they have more to offer that is very important in our world today. The Galaxy is water resistant, has bigger screens and what is becoming more popular is mobile payments; Samsung claims stores connect more with Samsung Pay than they do with Apple Pay. (Reisinger) The IPhone is not water resistant, but the new Apple Watch Series 2 is. Samsung’s Galaxy screen range from 5.1 to 5.5, while Apple ranges from 4.7 to 5.5, hopefully Apple rethinks the 4.7 screen and makes it a little bigger for users who do not want to buy the plus. (Reisinger, Apple) Both Apple and Samsung have different forms of mobile payments, but more users have been reported using the Samsung because it is offered at more places. Samsung could be working with more companies to get their product out there more, but also some people could be worried about the threat of it altogether. The Apple IPhone ranges from 649$ to 849$ depending on the GB storage you’d like, while the Samsung Galaxy ranges from 672$ to
Apple is one of the world’s greatest tech company and has its products sold in many countries. Apple makes about 34 percent of iPhone sales in America while compared to Android sales which is about 20 percent (Tung).
The two companies have revolutionized the concept of being innovative and novel. The creations of Apple and Samsung have penetrated our minds with products that make our daily tasks simpler. People don’t need to pick up a paper from a local cafe to catch up on world news. Families don’t need to rely on postal service in order to communicate to their loved ones overseas. Students don’t always feel the need to ask questions, because now all the answers lie right in the palms of their hands. For generations Apple and Samsung have been creating products that our society demands.
Overall, Apple has a creative way of marketing to the millions of people over the world. Their creative marketing coupled with their unique product meshes together to form a multi-billion dollar company. If Apple keeps using their exclusive style of marketing to a younger “hip” generation then they will be Apple customers for life.
Apple uses a app called the app store. This has thousands of apps that people can purchase. These are made and designed by people. The only thing with apple is that you can only purchase apps on the apps store. When people start talking about android there are many different phones and devices that a person can use. For instance someone can buy the galaxy s6. This phone runs on android 5.0! This is the latest software that has come out. Whenever you buy an android phone they use only android. These devices can run both systems. Android has there own app store that they use. Android is more complex. You can design android to the way you like it. People who want a device that you can customise use android. Android is more for the advanced phone geeks. Apple is more simpler for people to understand and use. The samsung galaxy s6 has a lot of cool features. There 's a camera With 5-megapixel front and 16-megapixel back cameras that can launch in just 0.7 seconds, capturing moments the moment they happen is as simple as point, click, snap. And thanks to an f1.9 aperture, even low light party shots will look as amazing as you remember(Galaxy S6). This phone is Protected by the very latest Gorilla
Presently, we have the last conclusion: the offer of Nokia's handset business to Microsoft. Both organizations have attempted to make their imprint in the versatile business sector, and IDC says that in Q2, 2013, Android represented 79 for every penny of cell phone shipments, ios 13 for every penny, and Windows Phone simply under four for every penny.
When it comes to smart phone market share in the United States, Apple still trails Android by almost 10%. But if you are to break out the market share figures then you will notice that IPhone reigns supreme by a very wide margin. According to a lot of recent data compiled by ComScore, Phone’s share of the United States smartphone market now is about 43.6%, followed by Samsung which is at 27.6%. Apples market has increased by 4% almost every year, while Samsung has been dropping by 4% almost every year. Although Apple is doing a bit better than Samsung overall, Samsung is still topping Apple with their Android. During the second quarter of 2015 Samsung took a 21.7 percent of the global smartphone market, with shipments 73.2 million units. A reason I feel Samsung is doing much greater then apple right now is their ability to have all these different features, which not only add modern things to their phone but also longevity. With the three new water proof phones that Samsung has come out with Apple has yet to release their first
The major competitors of Apple are Dell and Samsung out of which Samsung is the
Besides Apples iPhone being one of the most expensive phones in the market right now, many of the other Smartphone competitors also engage in price wars with Samsung in attempt to pull market share away from both Samsung and Apple, the two largest Smartphone market shareholders. Engaging in price wars creates a big threat to Samsung because competitors are able to drop down prices for their phones in order to
Samsung has the widest range of product portfolio that include: Mobile phones, home appliances, TV/Video/Audio, tablets, PCs, printer, camera, camcorder, periphe...
What is the best smartphone brand in the world? IPhone or Samsung? It is a question we are often asked. We all know that there are many high- class Smartphones Company in the market except Apple and Samsung, but nowadays people more likely to buy these two companies products and always like to compare them and trying to know which one is the leader of smartphones market. Most of people believe that Apple brought the smartphones revolution to the world and it changed “everything”, and maybe that is why Apple has more royal supporters than Samsung.