Michael Jordan Commercial Analysis

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Michael Jordan is the greatest basketball player of all time and his brand of shoes, which is owned by Nike, has some of the best commercials I have seen. The advertisement I chose does not even show off any of his shoes but it is an inspirational commercial. The commercial is titled “Look Me in the Eyes,” it shows a couple of professional sport players that are signed under Jordan Brand. As stated before it does not show a single image of his shoe, it only shows the logo at the very end of the commercial. Jordan Brand doesn’t have to show shoes to sell them because Jordan’s are one of the most popular sneakers ever. In the commercial, the marketing team chose to write this with appeal to Pathos. Michael Jordan is narrating the video stating

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