Analysis Of 'Are You Beach Body Ready'

1267 Words3 Pages

“Are your beach body ready” by Protein World

Overview Advertising for Pharmaceutical products in the United Kingdom and the United States triggered frequent examination included integrated marketing communication, How they affect the audience, Social Responsibilities influence by the Advertising Standard Authority, UK, Impact of the advertisement towards the cultural in Malaysia, Globalization and Ethical Issues.
3.0 Introduction One of the campaigns that protein world did was named “Are you beach body ready”. It had premiered in London, UK and in New York City, US in the year 2015. This campaign advertisement encourages young woman to stay healthy and fit throughout life. The aim of this campaign is to raise self-conscious towards young woman on how a …show more content…

This is because the people in Malaysia are more conservative. This advertisement is not being advertised, this is because of the strict code by Advertising Standard Authority in Malaysia in which is to protect young people stated that “Advertisement should not hold anything which might result in damaging them physically, emotionally or ethically or which might exploit their naivety, lack of experience or natural sense of loyalty ”. (ASA, Malaysia, n.d.)This advertisement has already violated this rule because of its headline “Are You Beach Body Ready” which clearly has young people especially woman to doubt their body figure.
3.1.5 Globalization This advertisement has also globalised in other countries that being slim is considered beautiful and that other body type is unacceptable. A research conducted by YouGov UK found out that “55% of the British female population felt that this advertisement is offensive and that it made them self-aware about their body, while 55% of male agrees that the company is making money by helping people losing weight.” (Dahlgreen,

Show More
Related

  • Regulatory Changes in Direct-To-Consumer Marketing of Pharmaceuticals

    1413 Words  | 3 Pages

    Almasi, EA. “What are the Public Health Effects of Direct-to-Consumer Drug Advertising?”.PLoS Med. 2006 Mar. http://www.ncbi.nlm.nih.gov/pubmed/1656304. Web. 5 April 2014.

    Read More

  • Examples Of Pathos In Miss Representation

    1590 Words  | 4 Pages

    This is a stereotype, which has been engraved into heads of men, women, and children. By plastering the world with models who seem to have it the genetic jackpot, Dove set out to discredit this cultural cast created by our society. Body image, to some people, is the first part of a person they notice. A study conducted by Janowsky and Pruis compared body image between younger and older women. They found that although older women “may not feel the same societal pressure as younger women to be thin and beautiful…some feel that they need to make themselves look as young as possible” (225). Since women are being faced with pressure to conform in ways that seem almost impossible, Jeffers came to the conclusion “they should create advertising that challenges conventional stereotypes of beauty” (34) after conducting various interviews with feminist scholars. The stance of Figure 1’s model screams confident. She is a voluptuous, curvy and beautiful women standing nearly butt-naked in an ad, plastered on billboards across the globe. Ultimately, she is telling women and girls everywhere that if I can be confident in my body, so can you. Jessica Hopper reveals, “some feel that the ads still rely too heavily on using sex to sell” (1). However, I feel as if these are just criticisms from others who are bitter. With the model’s hands placed assertively placed on her hips, her smile lights up the whole ad. She completely breaks the stereotype that in order to

    Read More

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • Direct-To-Consumer Advertising

    1005 Words  | 3 Pages

    Direct-to-consumer (DTC) advertising refers to one of the marketing strategies in a pharmaceutical industry. As pharmaceutical products directly affect people's lives and health, many industrialized countries ban DTC advertisements; the United States and New Zealand are the only industrialized countries that allow DTC advertising of prescription medicines. However, there is a controversy over whether DTC advertising, as one of the most effective forms of mass communication, should be more regulated than it is now. This debate is ongoing. This research argument, however, contends that people need stronger regulations against many DTC advertisements in the pharmaceutical industry because they are usually manipulative and misleading to people.

    Read More

  • Prescription Drug Advertising Pros And Cons

    520 Words  | 2 Pages

    Direct-to-consumer prescription drug ads are dangerous and can have serious effects on the health of the general public. In the article “Pros & Cons Arguments: ‘Should prescription drugs be advertised directly to consumers?’”, the pros and cons of the advertising of prescription drugs are compared. The negative aspects of these ads outweigh that of the positives. DTC prescription drug ads misinform patients, promote over-usage, and pressure medical providers. The counter side argues that these ads inform patients, create a positive impact on patient compliance with medication, and cause patients to confront their doctors.

    Read More

  • The Pressures of Dancers

    3179 Words  | 7 Pages

    The truth is “these ads portray women who have a weight way below average, and have no imperfections” (Karyn p.1). Many ads are airbrushed to give the models the look of being flawless, which many women and girls do not realize. Since that look is “virtually impossible to achieve” many dancers will develop an eating disorder feeling that “it is their only road to achieving this goal” of being thin (Karyn p.1). When thinking about it, the whole point of a commercial is essentially to sell happiness. If selling happiness is the goal and the use of models is prevalent in the commercial, then it can be concluded that the only way to achieve happiness is to be just like the commercial by having the product being advertised and looking like the person advertising it.

    Read More

  • African American Women In Advertising Analysis

    712 Words  | 2 Pages

    It guilt’s women and enforces unfair body expectations on them, while shaming those who cannot meet them. “Messages abound telling women that they are not good enough or beautiful enough, encouraging us to constantly change ourselves, often through the use of various products and practices.” [2] (Pg. 232) In this advertisement we

    Read More

  • Prescription Drug Advertising

    1016 Words  | 3 Pages

    I have chosen to review an article from the Journal of Health Communication. The Journal of Health Communication reports studies both of qualitative and quantitative values for the scholarly and professional individual. It is designed to give concise and ethical reviews of academic research (Scott C. Ratzan). Furthermore, the Journal of Health Communication focuses on promoting the vital life of the individual and the good health of the world’s people with presentation of research for the purpose of better health (Scott C. Ratzan). I choose to review an article which focused on the increased volume of prescription drug advertising directed to consumer, as it has grown tremendously over the past few decades. It has been reported, drug advertisements have experienced a significant increase in the amount of money spent on advertising from $47 million dollars in 1990 to nearly $2.5 billion in 2000 (Frank, Berndt, Donohue, Epstein, & Rosenthal, 2002; M...

    Read More

  • Body Language Sportswear Ad

    1173 Words  | 3 Pages

    ...representation of body is seamlessly depicted in today’s contemporary culture. Without question, body fat is a controversial aspect to the female population. The ad does this for many purposes as discussed before. Bocock provides evidence that the reason women consume a large amount of goods is because of the multiple ways in which these products can correspond to the way they feel. Women in particular, buy Body Language Sportswear clothing to have a meaning, or emotional attachment to it. The advertiser’s use celebrities as mentioned above to represent these images. In return, the advertising company not only gains profit, but also expands their mass production. Brands such as this will eventually skyrocket through the spread of market. As a result, this ad evidently presents the ideological and theoretical values for marketing strategies intended to mediate people

    Read More

  • The Effects of Media on the Body-Image of Preadolescent Girls

    1991 Words  | 4 Pages

    Advertisers use women that are abnormally thin, and even airbrush them to make them appear thinner. These advertisers promote a body image that is completely unrealistic and impossible to achieve (Dohnt & Tiggemann, 2006b). It has been instilled in these advertisers’ minds that a thinner model will sell more (Hargreaves & Tiggemann, 2003). Media has a direc...

    Read More

  • Dangers of Advertisments in Jean Kilbourne' Killing Us Softly

    529 Words  | 2 Pages

    In a brilliant update of the Killing Us Softly series, Jean Kilbourne explains the dangers of advertisements and how they objectify women. Advertisements intelligently portray women in a sexual and distorted way in order to attract the consumers’ attention. Media sets a standard on how young women view themselves and puts them at risk for developing an eating disorder. Kilbourne’s research has led her to educate those who have fallen victim to achieving the “ideal beauty” that has evolved in today’s society.

    Read More

  • Analysis Of The Perfect Body

    1132 Words  | 3 Pages

    It showed size 0 women lined up with the clothing article that the company was trying to sell. In bold centered words, their slogan was “The Perfect Body”. The fact that the company believed and portrayed that the only perfect body is a size 0 is appalling. This advertisement created a huge controversy and was trending on Twitter, a social networking service. It sparked conversation when U.K residents Frances Black, Gabriella Kountourides, and Laura Ferris demanded a petition against the advertisement that Victoria Secret has put up. Not only do these women believe how barbaric the message came across but they also wanted the company to stop sending harmful messages in the future. They believed the message would make women everywhere feel more insecure about their bodies and the company should focus more on making women feel happy and beautiful. Dwyer, who writes about race, parenting, and social justice for nation publications, stated that “[p]romoting just one kind of body shape as perfect serves to ‘perpetuate low self-esteem among women who are made to feel that their bodies are inadequate and unattractive because they do not fit into a narrow standard of beauty…’” A simple advertisement such as this can cause so much talk; the media is toxic that it’s telling women everywhere how to live their life. It’s so prevalent that it’s been

    Read More

  • Women and Advertisements

    2559 Words  | 6 Pages

    ...m, corporations will do anything to make a buck, including forcing women and girls to suffer health problems, low self-esteem, depression, and the adoption of subservient roles in society. Socialism would lay the basis for women's liberation. Advertising would no longer suffocate and distort women's sense of self-worth. A society based on equality and mutual respect would finally eliminate the second-class status women have held for thousands of years (Moore). If a women can't be happy with her body than she is not able to teach her children that their bodies are beautiful. Children are taught that fat is unlikable. They assume that all fat people eat all the time, are dirty, lazy, stupid, cheaters, and other negative images. Advertisers need to take into consideration the changing roles and sizes of women in society. Society is starting to accept other cultures, religions, and races, but they still don't accept people that don't have fit the “normal” body size. Beauty is in the eye of the beholder, but if advertisements helped reinforce the many different definitions of beauty it would decrease the number of women who have poor body image, low-self esteem, and health problems.

    Read More

  • The Effects of Weight Loss Advertising

    1073 Words  | 3 Pages

    The first adverse effect of weight loss advertising is that it gives an illusion to women that being thin means beauty. The slimming companies recruit many beautiful celebrities to be the spokespersons. They post the photos before and after having treatment of those celebrities. Then, they made a comparison of those photos and exaggerated the beauty of after losing weight. In this case, women who are satisfied about their body initially may lose their confidence when comparing to those celebrities. They may find themselves imperfect and would consider the need of having those treatments. In fact, being thin is beautiful is partly correct only. It cannot apply to all females...

    Read More

  • The Positive and Negative Effects of Advertising on Consumer Behavior

    1661 Words  | 4 Pages

    Advertising is an information source to inform people about the products and prices of the company, which can help them to make informed choices. More recently, a huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive and negative effects of the advertisement on consumer behavior. According to Shimp (2007), there are five important factors which determine the purpose of an advertisement in terms of marketers’ communication with consumers.

    Read More

More about Analysis Of 'Are You Beach Body Ready'

Open Document