Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Competitive strategy of amazon
Competitive strategy of amazon
Amazon strategy analysis
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Competitive strategy of amazon
People have been going to Amazon to buy a variety of products for awhile now. Amazon quickly became one of the largest retailers in the world (Gensler, “The World's Largest”), selling anything from singing toothbrushes to designer home decor to the latest in technology. But with all that success comes power. How do we know that Amazon isn’t misusing that power? Can we trust the company that controls three quarters of the e-book market? The answer is no. Based on Amazon’s overwhelming success and immense power, Amazon is untrustworthy and unreliable. The first reason that Amazon is untrustworthy is that they became careless in the making of their products. Recently there was a solar eclipse that could be seen from around the world. People …show more content…
Thousands of writers, booksellers, and publishing companies asked the United States Department of Justice to look into Amazon for antitrust violations (Streitfeld, “Accusing Amazon of” ). The Authors Guild, the American Booksellers Association, the Association of Authors’ Representatives and Authors United sent a series of letters and statements to the Department saying, “Amazon has used its dominance in ways that we believe harm the interests of America’s readers, impoverish the book industry as a whole, damage the careers of (and generate fear among) many authors, and impede the free flow of ideas in our society.” (Qtd. in Streitfeld, “Accusing Amazon of”). This quote shows that Amazon is using its power to intimidate their employees and partners rather than using it to come to an agreement between companies. Amazon uses the writers’ books as “loss leaders”, but the writers struggle with the loss, not Amazon(Streitfeld, “Amazon …show more content…
Statistically, working at an Amazon fulfillment center is less dangerous than working at a department store (Bernton and Kelleher, “Amazon Warehouse”), but that might not be entirely true. The Seattle Times interviewed Amazon workers at an Amazon warehouse in Campbellsville, they said, “Three former workers at Amazon’s warehouse in Campbellsville told The Seattle Times there was pressure to manage injuries so they would not have to be reported to OSHA, such as attributing workplace injuries to pre-existing conditions or treating wounds in a way that did not trigger federal reports.” (Bernton and Kelleher, “Amazon Warehouse”). Amazon was using their power to compromise the safety of their own workers so they wouldn’t jeopardize their safety record. The article in The Seattle Times goes on to say that there were reports of warehouse officials trying to persuade doctors into treating the injuries so that it wouldn’t trigger a report of any kind. However Amazon claims that there is no proof that their procedures are working or failing. The Amazon company said, “Since we ship hundreds of millions of packages a year, employ tens of thousands of associates, and record millions of work hours, it isn’t possible to accurately portray the effectiveness of our procedures… ” (Bernton and Kelleher, “Amazon Warehouse”). Despite these claims by Amazon, the evidence is there that Amazon
The article,¨Amazon.com Is a 21st Century Deal with the Devil¨, by Amy Koss talks about how Amazon is the Devil in the 21st century.The main idea of this article is why and how Amazon is the Devi in our century. I can see why that Amazon is the Devil because Amazon is taking away jobs from people. It also says that we don't want to interact with people and we don't want to go places. I also agree with the Koss because we just met people online and don't talk to people outside of our homes. The article says that people just go out then go back home and order it on Amazon. Amazon are destroying small independent bookstores. Amazon is also toying our sloth and make us want to buy things that we don't even need.
Amazon.com’s US operation business model is based on “sell all, carry few”. Amazon offers consumers a wide selection of products while keeping inventories at low levels. A major interest for Amazon in the US is optimization of netwo...
Amazon has Corporate Governance, which includes a Code of Business Conduct and Ethics. This code addresses twelve different aspects of their business including, compliance with laws, rules, and regulations, conflicts of interest, insider trading policy, discrimination and harassment, health and safety, price fixing, bribery, recordkeeping, and financial integrity, questions, periodic certification, board of directors, and waivers. Basic guiding principles of how their employees should conduct business in reference to these aspects are included in the descriptions. While these guidelines are kept quite brief, extra emphasis is placed on Conflicts of Interest. A heightened sense of concern is placed on whether employees use their personal benefits on family members or affiliates and if position in the company or relationships with outside affiliates interferes with employee’s objective business judgment. A common theme found throughout this code is an emphasis on cautionary business, including many laws that employees are expected to comply with to ensure that they do not interfere...
Jeff Bezo’s began Amazon in his garage in July 1995 with three Sun workstations setting on wooden doors for tables and extension cords running from everywhere (Academy of Achievement, 2010). Right from the beginning he was a visionary leaving his well paying job as a senior vice president with D. E. Shaw to begin Amazon.com (Academy of Achievement, 2010). Being the visionary that he is he saw an opportunity prompted by the huge growth rate of internet use in a single year and ran with it never looking back. Jeff realized that the internet had “no real commerce to speak of” so he began researching possible businesses (Academy of Achievement, 2010). “After reviewing 20 mail order businesses and deciding which could be conducted more efficiently over the internet than by traditional means he decided on books” (Academy of Achievement, 2010). He thought books were perfect because attempting to send huge catalogs for all the available books would be expensive and cumbersome, but an online resource database that was easy to navigate would provide customers with easy access and a single point from which to shop. “In 30 days, with no press, Amazon had sold books in all 50 states and 45 foreign countries, obviously by the success of Amazon he was right (Academy of Achievement, 2010). In a case study written by Javad Kargar called “Amazon.com in 2003” he stated that “Amazon's online store was a big hit, with about $5 million in the first year of operations” (2004). This huge success so quickly would have confirmed for Jeff that his idea was viable and drove him to continue to strive for more. Jeff Bezo’s charismatic-visionary leadership is the key to his and Amazon’s success.
In my own experience in the business world, a customer would feel satisfied and grateful of the product and service, especially when the employee dedicates his or her time and ability to manage the customer. When it comes to customer service or fast delivery, Amazon hails to provide products and services by any means of keeping a loyal customer. An example of this service is the Amazon Prime, which was created to offer loyal customers the best discounts on sold items, fast shipping, and membership to features like unlimited music streaming. These types of services to loyal customers shows the innovation that employees took time to plan about. The strict and harsh regulation of the company reminds the employees and managers to work to their full potential so that they can serve customers
Amazon’s macro-environment is made up of six external factors: political, economic, environmental, technological, social, and legal conditions. These factors are important because they shape how the company operates and you must know each piece to be able to compete within the retail and eCommerce industry. An evolving political factor are the efforts the government has made toward punishing offenders of cyber-crime. This kind of thief wasn’t walking into your store, but hacking into your computer. This type of crime wasn’t possible before the internet. The government has started to take these crimes more serious as technology evolves. Technology is a factor that Amazon.com must invest heavily in. They are reliant on having top of the line technology to survive against cyber-crime and to stay relevant in the tech world. ECommerce is everywhere now and competition is very high. This brings in legal conditions; Amazon must know what laws exist in which countries because they are a
Since the creation of Amazon in 1995, it has been a reference of adopting a successful strategy which has preserved over time; being the largest online store in the world nowadays. In addition, i...
Another part of Amazon’s retail strategy is to serve as the channel for other retailers to sell their products and take a percentage of cut of every purchase. Amazon does not have to maintain inventory on slower-selling products. This strategy has made Amazon a ‘long tail’ leading retailer, expanding its available selection without a corresponding increase in overhead costs.
Also, Amazon sells many products from many different brands and companies. The customers are most important to Amazon and Amazon knows that the delivery service is one thing that customers want the most. The way that Amazon fulfills the customer’s satisfaction of its delivery service is by having 55 fulfillment centers located in North America. Because fulfillment centers are not retail stores, Amazon products aren’t required to charge sale taxes. Along with the 53 fulfillment centers that Amazon has in North America, Amazon also has 53 distribution centers in Europe, Japan, Asia and India. Since Amazon has a lot of warehouses in many different locations, it can reach to its customers more conveniently. Amazon has been growing throughout the years has allowed its company to be able to reduce its costs. Besides being one of the top online shopping sites, Amazon has also developed the Kindle, which is now one of the most popular e-reader tablets out
When Amazon.com first began in 1995, as strictly a book retailer, Bezos knew he had discovered an excellent company. After all, a physical bookstore cannot stock anywhere close to the number of books Amazon can offer online. Within a year, the company had a customer base of approximately 340,000 consumers and daily site visits were huge as well. But Bezos wanted to expand the company to offer music and DVDs, because he realized there was little or no barrier of entry. In the next years Amazon would emerge as a marketplace, expanding the company globally offering products from toys to kitchenware. Because of the relatively cheap prices Amazon was offering and also the growing number of online shoppers, the company was doing tremendous amounts of sales and creating profits.
Amazon.com creates value for its customers by offering customers broad array of products to select from through their website and ensuring timely delivery of products to exhibit high level of commitment towards their business and customers
Amazon is best known for their kindle, fast shipping, and selling various products (Smith). With Amazon being such a large corporation, professionalism, academics, character, and engagement are crucial parts of the success of the company. Professionalism: Amazon has grown to become the largest internet-based retailer in the world by total sales. It began as primarily an online bookstore and soon began to sell more and more electronics and then over time began to sell pretty much anything. In 1998, Amazon earned about $0.6 billion, which held steady growth from 1998-2006 (“Amazon.com”).
Amazon has recorded a magnificent success in its business throughout the years that it has been in operation. It has attracted almost all people to use it when necessary. Amazon has built its success in business methodically and slowly. Amazon has made much success because of its ability to read market trends and diversify its operations. It started as an online book selling company. However, it changed its operations and started selling other products. Currently, many large retail shops use Amazon to host and power their websites, for instance, sears and virgin megastores. Amazon now attracts over fifty million visitors in a period of one month. Amazon has tried to make their services fit each individual user. It has based its services on the end user. It has shipping discounts, customer product reviews and a credit card with bonuses. It also has prime membership, product forums and 1-click ordering system among other services. The company has tried to make a remarkable experience for customers and visitors (Thomas, 2006).
Legal Factors: Amazon is following legislative constraints and changes, such as health and safety legislation. Using a range of tools and techniques helps companies make fast decisions and remain competitive in the market. Here, we will examine some of the tools used by our chosen company: SWOT analysis, PESTLE analysis, and Porter's Five Forces analysis. As we can see, the SWOT analysis is an analysis of the micro-environment of the company, while PESTLE and Porter's Five analyses are from the macro-environment of our company. These analyses help the company be aware of the market, competition, and threats to the business.
Eule, A. (2013). It’s time for Amazon to open its black box. Barron’s, 93(42), 37.