They try to understand in a better way their clients. Indeed, by using new technologies in order to track the localization and interest of people and predict their needs, marketers can target their clients. Privacy of people is totally being compromised. Besides this paper promotes that the advertising world is wicked and brands are willing to do anything to grab the attention of customers. Companies are making researches about their consumers, notably about how the attention of clients is divided in front of advertisement, in order to improve the effectiveness of their marketing plans.
When such a significant line is blurred when do we draw it back on? Do we wait until we see the serious effects of this problem? When do we deem television addiction as serious? Advertisers want viewers to spend their hard-earned money on their brands. Therefore, they have devised elaborate commercials to lure consumers into their trap and once they have gotten their patronage, it is hard to say if they will ever let them go.
Companies are focusing more on making the brand more popular, rather than actually improving the product that they offer. By turning the advertisement competition into a war between companies, they mislead buyers by hyperbolizing their products positive features, thus hiding the negative ones. Companies forget about the effect they have on the consumers. Consumers should be aware of the manipulative tricks that advertising uses like subliminal messages and brain seduction in order to not be misled into buying something that they do not really require. By knowing how to manipulate the audience and consumers’ brain, companies use tactical methods in order to persuade specific customers to buy specific products or services.
It is a business that manipulates people in order to accomplish its goals, which it does quite effectively. Our society is one with many fears, and because of this advertising will continue to find new and different ways of exploiting them in order to market their goods. And as long as the American people continue to buy into it, they will be successful
Gaining weight is not always as easy as it sounds but with the right amount of effort and work, anyone who wants to achieve this can do it. One of the things that a person who is trying to gain weight needs to do is to change their diet. What a person eats can affect them in so many different ways. It all depends on what type of way the person wants to gain weight and how fast they want results. They have to think whether they want to gain fat or gain muscle.
Nelson explains that “deception requires not only misleading information but also someone to be mislead” (156). Deception can be found often in advertising yet it is mostly used to exaggerate and not taken for fact. By allowing more government regulations it would only cause more confusion. Nelson claims, “Short of eliminating all advertising, such government roles would be self-defeating” (156). Customers would see that the creditability of the advertiser rises with the increase of regulation causing more readiness to believe what is being advertised causing customers to in turn believe all advertisements were not deceptive.
If the salesmen can tap into the thoughts of the audience so to speak, then they can sell the product to the audience. After choosing a targeted audience, if they are able to appeal to the emotion they would like them to feel, solve a problem for them, and/or “reference” a utopia for them, the product or service will flourish. We may feel as though we are smarter than the advertisement, however, are we? We always need to watch out for the tricky methods that ad developers are evolving to sell the “next big thing”
The most successful commercials are determined by their methods of persuasion. For example, companies trying to advocate products, such as Proactiv, would influence viewers by having people that supposedly are not actors promote their product. Many of these commercials, especially those on acne products, would show the audience then and now pictures of these people after having used the product. This shows the audience a visual of the effectiveness of the product and it shows how actual people who used the product feel about it. Unfortunately, this method can evidently backfire on persuading the audience.
Advantages * It is easier to persuade customers to buy the product * The selling person may know what the feeling/reaction of the customers is * It is clear to let customers know everything about the product such as functions, where it made and background etc Disadvantages * If the selling person is not adroit in the conservation, customers may be unhappy and go away * Customers may not have time to listen to the selling person's introduction of the product v Public Relations Public relations is all about publicising and promoting a positive image of Lancôme organisation's achievements with a view to influencing customers to buy products. Major retailers spend a great deal on public relations to promote a responsible, caring and high-quality image. Other companies carry out public relations to: * Increasing understanding of the company, its scope and products * Bring the company and its products to the attention of a wider audience * Generate more business and profits v Sales promotion A sales promotion is an attempt to communicate with our customers and
Since celebrity endorsements have the power to encourage people to change their buying preferences, this will bring about positive pressure on the demand for the products, hence shifting the demand curve outwards. Market forces of demand and supply will collide and there maybe price fluctuations due to increase in demand. By advertising, the marketers produce a false barrier to entry, in the minds of the consumers. For example: the use of Ronaldo for the publicity of a shampoo might compel the audience from switching to another brand of shampoo due to their loyalty towards the celebrity. In certain cases, there can be false/hoax monopolies in the market that have been created as a result of these convincing marketing campaigns that prevent consumers from trying another brand of a product.