A World Without Borders

1240 Words3 Pages

The 21st century’s advanced technology has revolutionized the world. Marshall McLuhan, a Canadian communications theorist educator, writer and social reformer, acknowledged a societal change since the phenomenal development of the World Wide Web. The theorist stated that “The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action. In this electronic age, we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.” Internet’s functionalities, with improved bandwidth rates, real-time interaction, and image-rich virtual environment, have changed the way people communicate, act, and deal in a global space without borders.

Yet, the unexpected growth of the Internet took a further step in changing trading by breaking down the barriers of brick-and-mortars stores. Today, e-commerce is the new platform for developing new storefronts. The importance of E-Commerce goes far beyond the transactions because the Internet appeals to a worldwide population.

The author of this paper considers the cultural and human impact of the Internet as a new way of life, a remarkable and undeniable technology, focusing on the positives and negatives advantages and consequences on our societal world.

Society and Internet

There is no doubt that computers and communication technologies have intertwined society and culture. There is a strong interaction between society and its technologies (Morrisset, as cited in Jenkins et al, 2003, p.22). The power of technology with the development of the I...

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