A Study of the Impact of Sina Weibo on the Formation of Public Opinion in Mainland China

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Changing public opinion—a study of the impact of Sina Weibo on the formation of public opinion in Mainland China Chapter 1: Introduction 1.1. Background Public opinion, as a key notion of Habermas (1989)’ Public Sphere Theory, refers to a collective consensus view about social issues. As the generation of public opinion entails acquiring information about the society, the new channels of communication brought by computer-mediated technological innovations today have to a large extent transformed the way the public gain information, discuss common issues and hence the way public opinion is formed. Among these new channels, social media have attracted numerous scholars to examine their impacts on the democratisation of society. While the use of social media such as Facebook, Twitter and YouTube become increasingly prevalent in most part of the world, Mainland China is a typical exception where the access to western social media is blocked since 2009 (Sullivan, 2012). Instead, media corporations in China developed their own social media, which claim to follow the rule of the Chinese information regulation. Launched in 2009, Sina Weibo has become the most popular micro-blogging site in Mainland China, with its number of users exceeding 500 million by the end of 2012 (ChinaDaily, 2013). It has been increasingly utilised by the Chinese netizens as a tool to spread information and discuss social issues. 1.2. Research Questions and Hypothesis This dissertation attempts to explore what influences Sina Weibo has brought to the formation of public opinion in Mainland China. It aims to test the hypothesis that although Sina Weibo functions in restrictive economic and political background in Mainland China, freedom of choosing the style of... ... middle of paper ... ...ere and Beyond. In Chadwick, A. and Howard, P. (Eds.) Handbook of Internet Politics (pp. 230-145). London: Routledge. Qiang, X. (2011). The Rise of Online Public Opinion and Its Political Impact. In Shirk, S. L. (Ed.) Changing Media, Changing China. (pp. 202-224). Oxford: Oxford University Press. Schroder, K. C. (2002). Mediated Fiction. In Jensen, K. B. (Ed.) A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies (pp. 98-116). London and New York: Routledge. Sullivan, J. (2012). A Tale of Two Microblogs in China. In Media, Culture & Society. 34 (6), 773-783. DOI: 10.1177/0163443712448951. Sullivan, J. (2013). China’s Weibo: Is Faster Different?. In Media, Culture & Society. 16 (1), 24-37. DOI: 10.1177/1461444812472966. Yu, L., Asur, S. & Huberman, B. A. (2011). What Trends in Chinese Social Media. DOI:10.2139/ssrn.1888779.

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