Social Media and the Presidency

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In this paper, I consider the growing role of social media in presidential politics during the current era. The research questions the extent of the political impact of social media on the president and his communication with the public. It is necessary thus to examine the properties that make social media an attractive tool to use, the different ways the president interacts with social media, and both benefits and limitations of using social media as a platform for communication. As a result, it is essential to make conclusions regarding the nature of the relationship between social media and the presidential politics. In the current time, it seems like one cannot go a day without using at least one social media website. This might be especially true among groups of teenagers and young adults. Social media became a vital part of daily life that feeds people with several types of information constantly. Political news is a type of information that can reach the people through the means of social media. Since presidents are constantly seeking new strategies to increase their communication with the public in order to spread their political message, they utilize the different social media websites. Hence, social media became a platform to spread political message. It is not surprising that now the majority of political officials and candidates have social media accounts more than ever before, such as a Twitter account. One of the properties that allow social media to be an attractive tool to use by politicians is the ability to attract a massive audience of users. The Pew Research Center suggests that there is a growing number of social media users. A whooping 73% of US adults use the internet (Social Networking Fact Sheet). These... ... middle of paper ... ...ory: How Media, Money, and Message Shaped the 2008 Election. Oxford: Oxford UP, 2010. Print. Kessler, Andy. "When Will Social Media Elect a President?" The Wall Street Journal (03/01/2012): A.15. Web. 28 Mar. 2014. . Rutledge, Dr. Pamela. "How Obama Won the Social Media Battle in the 2012 Presidential Campaign." Pamela Rutledge Media Psychology Blog. N.p., 25 Jan. 2013. Web. 27 Mar. 2014. . "Social Networking Fact Sheet." Pew Research Centers Internet American Life Project RSS. N.p., n.d. Web. 25 Mar. 2014. . "The White House President Barack Obama." The White House, n.d. Web. 24 Mar. 2014. .

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