A Rhetorical Analysis Of A Celebrity By Sue Jozi

Every day consumers are exposed to thousands of advertisements, hindering companies to create a unique position and receive attention from buyers. Using celebrities can not only help businesses to create distinctive, memorable ads, but engender a positive effect on the attitude and sales intention towards the brand or product as well. Sue Jozi in her passage, argues that advertising through celebrities is not only unfair, but unethical. The author supports her claim by first giving examples of present day brands and objects endorsed by celebrities to get her audience to relate the topic to their everyday life. She continues by stating her position on the issue and explaining the offense she feels toward this type of advertisements. The author’s purpose is to persuade her audience that celebrity endorsement is

Celebrities are accessible to the whole world just due to their ability to use media at their own convenience. Due to the presence of cinema and satellite television all over the world, celebrities are able to cross the barriers of culture and religion, reaching out to millions across the world. The celebrity is only there to promote the produc; nobody is forcing anyone to buy anything! When these celebrities then go onto endorse these products, it makes the whole world accessible to these brands, enabling the company to become a local, credible and recognized brand across the globe. Products which are endorsed by celebrities certainly have an advantage over their competitors, since the public tends to follow and replicate the lifestyles of the celebrities which they admire, leading them to buy the products, with a belief that the celebrity uses that product as well. Businesses that have the funds and privilege to have a famous representative are not trying to insult anyone’s intelligence, but merely help their companies