Jennifer Lopez Rhetorical Analysis

1288 Words3 Pages

COMM498V
Jingyi Xu
Visual Analysis
April. 13

Visual Analysis on Jennifer Lopez’s music video: Hyper-Sexualization and gender performance.

It may be unimaginable that the whole world is performed as a reverse sex parody on objectifying men. It is always a lazy day for her. A woman wakes up in her huge queen bed in late morning, surrounding with several half-naked, submissive men; the woman walks out of the lavish mansion in a gentle pace, rest of her boys in the yard stop their work, watching her like a queen, within adorable and respectful eyesights. Those dreams all come true in Jennifer Lopez’s music video “I Luh Ya Papi”.

The video starts with a scene that JLo and two of her backup dancers are discussing with the director about the …show more content…

Rhetorical Analysis

Production of music videos is not only an artifact acted by artists but also several pieces linked together as a marketing strategy to increase sale of their song album. According to Foss’s definition of visual rhetoric, when viewing JLo’s music video “I Luh Ya Papi” as performing of her excellent vocal and brilliant dance in different scenes, the music video is an communicative artifact. The music video of “I Luh Ya Papi” is human-created，symbolic action with a purpose to communicate with viewers. Thus, the video meets the three requirements of being a artifact.

However, when conducting a study on the content of “I Luh Ya Papi” and how it brings out rhetorical response, the music video can be viewed as a perspective. Visual rhetoric consists of two aspects of response, which are aesthetic response and rhetorical …show more content…

Firstly, the imbalance number of men and women in the video reinforces that JLo’s stay at a higher status in the music video. Additionally, the age difference between JLo and her boys is huge in a way; the men are muscular, energetic and much younger than JLo.
Men in the video always act themselves in a degraded and submissive manner. JLo and her friends are fully-clothed, surrounding by the men only dressed in underwear. For examples, JLo and the backup dancers pour the drink into a man’s shorts. In one scene, a man who is washing the car, pours the soap and bubble on his naked body in a seducing way. Following the rhythm of music, the setting of the music video switches scene by scene quickly and dazzles viewer’s eyes. Because the music video was taken in Miami, the using of natural sunlight makes a bright and lavish atmosphere to increase the effect of gender reverse

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