Patagonia & Tesla Motors Paving the Way for a Green Tomorrow
Introduction
This paper will discuss two leaders in their perspective industries that are embracing the future of a “green” economy. The two companies discussed are Patagonia Inc. and Tesla Motors. The paper will describe what each company specializes in and how they remain competitive with their non-green competitors. In addition the difference between how Patagonia and Tesla create their product and deliver it to market differs from non-green competitors will be discussed. Patagonia and Tesla Motors is a shining model for other companies to follow for a greener tomorrow.
Patagonia Inc.
Patagonia Inc. specializes in high-end apparel for the outdoor enthusiast. Since the
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In recent years they have begun to use recycled polyester and fleece. In 1996 Patagonia sought out to find a cleaner way to make their cotton products more environmentally friendly. They had noticed the negative impact the harvesting and processing of cotton was having not only to the environment but the potential health risks of the field workers handling it. Dangerous pesticides have been used on cotton since World War II that is designed to prevent unwanted weeds from growing as well as pest control. Concerned about the harmful effects of pesticides Patagonia decided to try to use organic cotton on their products. To achieve this they had to negotiate with organic farms and cotton gins to be able to produce enough cotton for their entire product line while still remaining economically competitive with their …show more content…
All the Patagonia facilities feature “green” technology. They use skylights that adjust according to the suns position and feature recycled building material in all their new construction. The recycled building material not only reduces landfill waste it is significantly cheaper to its non-recycled counterparts. The use of energy saving lighting and radiant heating has helped reduce the company’s carbon footprint substantially. This reduction in their carbon footprint has not only improved the environment but has helped reduce operating costs, which their non-green competitors cannot claim. Patagonia promotes a healthy environment for its employee’s well being. Some have claimed that Patagonia is a very laid back company that encourages its employees to work stress free. In return the employees provide top-notch customer service that their competitors envy. The turnover rate of employees is considerably low which can be associated to the positive work environment. Patagonia has become leaders in their industry while taking innovative and environmentally conscious risks. They are clearly at the forefront of the outdoor apparel market and will continue to flourish into a “green”
This paper will focus on the future of the U.S. Automobile industry as the United States recovers from the worst recession we have experienced in the past 75 years. I will provide information on the following topics pertaining to the U.S. automobile industry:
"Is the Auto Industry's Recovery a 'Success Story?'." Internet Wire 24 Nov. 2010. General OneFile. Web. 25 Nov. 2011.
Abstract Patagonia's mission statement is, to use business to inspire and implement solutions to environmental crisis? Patagonia is a clothing company that focus is on selling environmentally safe outdoor apparel. This papers focus is on the history of Patagonia their environmental marketing strategies and their competition. There has also been some outside research done to see what the public perception of Patagonia is. Introduction Patagonia's History In 1957 a young climber named Yvon Chouinard could not find pitons (a form of climbing protection) that he liked.
.... In addition, this company has already made adjustments in the way they are making their product by using organic cotton to improve the quality of their product. Furthermore, while Patagonia is making definite changes towards their social responsibility considering the needs of their customers while still increasing the amount of product they are producing.
Looking at marketing decisions Under Armour have made specifically in the macro-environment. In 2013 Under Armour were put under social pressure in order to create eco-friendly products. Therefore, they came out with a new marketing scheme called “Under Armour Green” (Koehler, 2014). Their participation in going green was due to external forces such as political and social pressures for brands to become as eco-friendly as possible. By Under Armour
Tesla Motors Case Study Tesla Motors is a company that produces and sells automobiles. Tesla is not an old automobile company. Tesla specializes in all electric cars that run 100 percent on battery and focuses on the future. Tesla is looking into the future and realizes that fossil fuels will eventually run out. Tesla is moving toward a zero-emission future for the better.
The future American commuter will undoubtedly have to transition from the use of fossil fuels to new alternatives due to the diminishing availability of the nation’s oil resources. How will America respond to this upcoming issue? It is difficult to predict which alternative fuel source America will ultimately choose, but with the premier of Nissan’s electric powered Leaf and other companies; such as Tesla Motors and Chevy, with their electric cars ready for market, the electric car may be winning the race to become the new standard for the gasoline alternative. Electric cars resolve long standing environmental issues, but it will need to maneuver around many roadblocks to become a marketable consideration for the general public. The cost of electric cars, currently on the market, makes them an impractical purchase for the average consumer. If cost is not the growing concern in today’s economy which prevents the consumer from considering this option; they may deny the technological advance due to battery storage capabilities and the inadequate infrastructure in place to refuel and provide for them.
Garments and clothing can be very deceiving. They may look harmless and safe, but behind it all there is more to them than what meets the eye. Cotton consumes eleven percent of the world’s pesticides. Which can be h...
In 2006, Musk coined what would soon be held to represent Tesla Motors overall long-term corporate strategy (Tesla Motors, 2015). It is to “build a wide range of models, including affordably priced family cars” (Tesla Motors, 2015). Musk explains the primary reason for building out Tesla Motor’s spectrum of pricing and vehicles as being environmentally concerned. Musk (2006) continues by expressing “the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution” (para
In the recent past, Tesla has been noted as a great competitor in the automotive industry. This is attributed to its three huge competitive advantages. Generally, the advantage lies in its ability to bring about innovative disruption in the industry. This include; a strong battery supply chain that is sustainable in itself, a supercharger network celebrated by the customers and a software system several leagues ahead of its competitors (Zach, 2015).
Tesla will help improve the environment by reducing air pollution and by reducing fossil fuel usage by using electricity instead of gasoline. This will make the world a safer and more efficient environment. This will further improve how our future
Environmental concerns have been raised from time to time because of the dependency on the gasoline-fueled engine as the chief auto powertrain technology. This has resulted in exposing many automobile users to unpredictable prices of fuel. These issues were, however, the reason for the inception of Tesla Motors so as to bring into existence another set of automotive which serves the similar purpose; but uses another form of energy that being electricity to drive them instead of the disadvantageous gasoline-powered engine. This invention was influenced by a number of factors in terms of their planning and performance (Hunger, 2010).
As mentioned above, senseless growth and corporate profit are not among Patagonia’s primary goals. Actually, Yvon Chouinard even considers it as “really bad”. He is comfortable with a 3-5% annual growth, a range that would make the company earn sufficient profit to continue its environmental actions. They, as a company, are aware that their business activity represents an environmental harm since it creates pollution. For this reason, they work steadily to reduce those harms trying to find solutions to this environmental crisis. Patagonia even partners with other corporations to reduce environmental issues. The company aims to create the circumstances under which humans and nature can occur in a productive harmony. For this reason, the primary objective of Patagonia can be identified in the desire to make the whole business sustainable by creating an elastic and free working environment, increasing employee’ satisfaction, having a good influence on the planet and, last but not least, making the best quality product for their customer. Quality is a keyword in their mission and describes a whole way of doing business. Quality is not only correlated with products but it also linked to customer satisfaction, workplace and stakeholders’ relationship. All this without being of harm for the
Important companies like Shell, DuPont, BP has been reorganised to generate profits from this green market of goods and services. In this sense, it may sound altruistic, "the sustainability", the logic of profitability and competition is what will determine the ability of companies of the future to meet the changing needs of consumers.
(4) Abel, Ivan, Maali Ashamalla, and Robert Camp. Competitiveness of the US Automotive Industry: Past, Present, and Future. Rep. 2nd ed. Vol. 10. Indiana: American Society for Competitiveness, 2010. Print.