A Big Mac: The Effectiveness Of A Food Ad

The effectiveness of a food advertisement relies on its ability to appeal to the tastes of the consumer and cause them to buy the product. The frequent use of enlarged camera shots of the burger’s exterior and detailed representation of its components contributes to the portrayal of the relative power and presence of the product, a Big Mac, along with big white letters validating its size and small letters validating its modesty. The balance of portraying the power and presence of the product, while maintaining the impression that the product is simple and modest is a repeated focus of the advertisement. Even more importantly than appealing to the customer, the effectiveness of a food advertisement also relies on its ability to motivate the

The rebuttal of the use of such words to describe the burger denotes an opposition to complexity, as well as an overall suspicion of sophistication, based on the assumption that changing the product would undermine the product’s sacredness. The assumption of the product’s perfection is also represented by the concluding reliance on the audience for having a prior awareness and admiration for the product, because the name of the product is not mentioned specifically in the advertisement. These assumptions represent the theme of an opposition to change and the timelessness of the product, which define its portrayal and the initial conflicting ideals. The repeated use of the word juiciness acts as a measure of satisfaction, in order to compare the merit of each food in the visual binary between Greek yogurt and the sauce, and kale and lettuce. In doing so, the contrast between simple and complex can be expanded to reveal the overall purpose of the advertisement; a rebuttal of the healthy food trends, which are inherently superficial and are the result of society’s insecurity. Through the visual comparison between the specialty sauce with Greek yogurt and lettuce with Kale, the advertisement is intended to represent society’s insecurity regarding perceivably unhealthy foods, as well as the effect that insecurity has on depriving society of satisfaction. Crucially, the advertisement’s beliefs rely on the implication that juicy, savory food is more satisfying to the audience than its healthier substitutes, and highlights a potential pitfall with its audience finds healthy foods enjoyable. Personally, I find this assumption’s validity relies on an individual’s tastes; however, the common belief is that healthy foods and appealing tastes seldom coincide, which allows the premise of the advertisement to appear valid. Moreover, the advertisement appears