1.6 Principles Of Design Case Study

2.1.6. Principles of Design

There also some principles in a design. A successful visual design is a combination between the element and the principles of design. We should effectively combine them together by using some of it. Usability.gov, as the current leading resources for user experiene best practices and guidelines in the United States make the principle as follows:

a. Unity

b. Gestalt

c. Space

d. Balance

e. Contrast

f. Hierarchy

g. Balance

h. Scale

i. Dominance

Source: from Usability.gov, 2013

2.1.7. 960 Grid System

Grid is basically a structure from horizontal and vertical lines that are intersect to help us arrange content. It is basically used to arrange content and image in manageable and readable way. Grid system will

It can be found almost everywhere in the Mall. The Body Shop’s first outlet firstly opened in Brighton, 1976, to sell home-made and hand-mixed naturally inspired health and beauty products. It also appeared that consumers willing to pay for more environment friendly product and the company quickly expanded to achieve over 2,000 outlets globally. At the first time, The Body Shop’s corporate identity was evolved gradually and largely ignored.

Kent & Stone said that the Body shop design is much driven by the competitive activity. In 2000, Roddick saw retailers in terms of competing on service to provide an extraordinary experience like Nike shop against e-retailers (as cited in Kent & Stone, 2007). The Body Shop provide promotional videos, computer aided training packages for staff and also promotional message. By this time the in-store design was still seen distinctive yet outdated. It led to a new marketplace for both ends: from the large private chain for everyday skin and haircare, to new labels such as Lush and The Body and Face Place. New product ranges failed and they return to their old design in order to re-establish the faith in their