Discrepancy in Media Coverage
The article How Campus Media Cover Sports: The Gender-Equity Issue,
One Generation Later, by Huffman, S. Tuggle., C & Rosengard, D.S, explores the relevant discrepancies in media coverage. The authors assert that more boys than girls indulge in sports activities in school. Studies have examined the impact of Title IX on media coverage given to female athletes as opposed to male athletes to determine if there has been a shift away from negative social stereotypes that are traditionally associated with women’s sports participation toward a more socially accepting view of the female athlete.
This has become a huge source of concern. Male students take active part in sports activities. Girls on the other hand shun such activities. There has been a link between med...
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.... . Gendered profiles of Olympics History: Sportscaster Dialogue in the 2008 Beijing Olympics. Journal of Broadcasting & Electronic Media,2010. Volume 54, issue 1, 23.
Desmarais, F. & Bruce, T.The Power of Stereotypes: Anchoring Images Through Language in Live Sports Broadcasts. Journal of Language & Social Psychology, Sep2010, Vol. 29 Issue 3, p338-362, 25p; DOI: 10.1177/0261927X10368836
Huffman, S. Tuggle, C & Rosengard, D.S. . How Campus Media Cover Sports:
The Gender-Equity Issue,One Generation Later. Mass Communication & Society, 2004, 7(4), 475^89
Min Soo,K. ,Steven,M. .Acceptability and Ethics of Product Placement in Sport Video Games. Journal of promotion management, 2010, 16, 3,411-427.
Peltz, R. The Sportswriter as Development Journalist: Covering African Football.Ecquid Novi: African Journalism Studies; 2010, Vol. 31 Issue 2, p149-173, 25p
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- Discrepancy in Media Coverage Name: Course: College: Tutor: Date: Discrepancy in Media Coverage More boys than girls indulge in sports activities in school. This has become a huge source of concern. Male students take active part in sports activities. Girls on the other hand shun such activities. There has been a link between media coverage and the indulgence of girls in sporting activities in schools. This is primarily because; television and other media show sports as a preserve of men.... [tags: Communication, Influence on People]
1568 words (4.5 pages)
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1445 words (4.1 pages)
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1761 words (5 pages)