Creative Marketing Project

635 Words2 Pages

II. INTRODUCTION
A. Statement of Problem
The City of Florence is an excellent city, full of great people and many events to grow the community into a tight knit family. Through Florence Day fair rides, the community wide Easter Egg Hunt, sports programs, and the Flo-Town USA Splash Pad, there are many opportunities for the children of Florence. As is evidence in our mayor’s platform, “We have park employees, parents, and grandparents working hand in hand to make our park an even better place for the children of Florence to have good clean fun. We love our kids!” (CITE-florence.ms) Although there are many programs for young children and families, the city is lacking in activities for the middle school and high school aged teenagers. Teenagers are not even allowed to play community league sports because MHSAA does not allow more than five players on the same high school team to be listed on the roster for any community or club recreational or competitive team. When talking with Mrs. Pam Clark, Mayor of Florence, she voiced her concern in saying, “Myself, as the mayor, and the elected aldermen of Florence are really pushing toward more activities for the youth of Florence. We are willing to incorporate the activities that y’all plan to get the youth involved.”(Cite this-interview with Pam Clark) Being youth in our community, we are aware of the lack of activities available to allow youth to be involved. Many youth are aware of this problem and want it to be solved.
After finding a solution to this problem, the City must know how to market these activities. The mayor of Florence has expressed her concern, and is willing to incorporate more activities to prevent teen problems. She wants to be proactive by solving problems that may ...

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...ve five schools, and a multitude of churches. The city now has a population of 4,265. (CITE THIS-http://mesabaoapp2.esri.com/BAO93out/output/reports/dandi_fy__138271392020200DA635D-543C-2680-1278-ABE644C3A4E5.pdf). From 2000 to 2010, the city grew +77.2%. When looking at our population, 90% of residents within city limits are white, 8% are black, and 2% are other races. The median resident age is 32, six years younger than the average age of Mississippians. These adults are the age that have school-aged children, showing how young our community is. Although this city is not extremely wealthy, it is average. Even the estimated median household income has increased dramatically. Teenagers make up much of the population of Florence. Although it seems like our city would have many resources for our youth because of how tight-knit of a community Florence is, we do not.

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