Creating a Music Video

Creating a Music Video

In AS level production our chosen brief was to construct an opening

sequence to a film based on the thriller genre that was no longer than

2 minutes long. This already differs to the brief chosen in A level as

I chose to produce a music video based on the genre of my choice. A

music video differs greatly to a film as I am concentrating on a

completely different text within media. Different acknowledgement had

to be considered when filming as a video uses different codes and

conventions to a film.

Part 1

------

The first stage of planning was to discuss exactly what we, as a

group, wanted to achieve throughout the filming of the music video.

This was done through producing a brainstorm on what genre there was

to consider. We researched many genres and music videos ranging from

the hip-hop genre of Eminem and 50 Cent; to the rock’ n ’roll of

Metallica. We wanted to find something that appealed to the target

audience chosen. (See Planning Page 9.) We decided upon producing a

video based on a song from “The Streets”. This song and video would

appeal to a teenage to late 20’s audience mainly based in the C2, D, E

sector. This means we would need a ‘chav’ look for our main character

as the rap industry mainly appeals to youths that come in the category

of ‘young hooligans.’ To do this we had to research rap videos that

appealed to this target audience. The rap videos that we researched

were ‘The Streets’ – ‘Fit but you know it!’ and ‘Dry your eyes;’ Both

showing similarities. ‘Dry your eyes’ is mainly concentrated on one

man and his dog. This creates well known saying of "a mans best

friend". The...

... middle of paper ...

...s such as the use of

my bum in one scene. This allows the audience to have a humorous

escape whilst also being presented with serious social and political

views.

We feel that our video would be shown on many of the Sky/Telewest

music channels. Channels such as MTV Base and the U Channel will be in

common use because these channels have a reputation for producing and

viewing videos that consist of rap. It is not only music videos where

my music video would appear. There are many other places that my video

can be seen. Some artist often promote there videos on Talk Shows and

there they often play live. This would promote the video to allow a

specific audience to see it. I may also put an advert on T.V. Most

noticeably the music channel adverts as it would be music channel

viewers who would be interested in my work.