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Breaking bad analysis of the series
Breaking bad analysis of the series
Breaking bad analysis of the series
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AMC's hit television series, Breaking Bad, has a lot to brag about. After the first airing of the pilot back in 2008, thousands after thousands of people across the globe quickly hopped onto the Breaking Bad bandwagon. Six years and millions of dollars later, the show remains to stand on it's “number one” pedestal. As viewers began to anticipate the final episodes, Breaking Bad's advertising crew came out with a spectacular advertisement that was surely able to up the ante for the last chapter of the empire known as Breaking Bad. This ad effectively riled everyone up for what was to come. They wanted people to get in on the action by tuning into AMC, and this chilling ad, with the use of bold colors, font style and purposeful posture, did its job of instilling a twisted type of anticipation nationwide. As many know, bold and vibrant colors can do a lot for an ad in its aims to turn heads and grab attentions. This ad happens to take a sharp turn away from the common belief that big, bold colors are the only sure-fire way to make an advertisement eye-catching. With this being true, one might wonder why this particular ad doesn't take full advantage of sparkling pigments and exciting color schemes. It takes a different, yet tasteful approach with their choice of color incorporation that proves to be very effective, and much more fitting than sparkling glitter. This advertisement is fairly simple: it displays a greyscale image of a man standing tall amid barren terrain. There is nothing more to this image, other than the quote “Remember My Name” across his stern face. Upon first glance, one's eyes are automatically drawn to the striking and highly imposing yellow that emits itself against the dark tones in the backgr... ... middle of paper ... ...the few words provided, sparks enticing curiosity. There is truly a compelling power radiating from this ad to form a lingering question mark in the minds of its onlookers. It forms a void that can only be filled by watching the show. The subtlety of this ad is what ultimately creates it's strength. It successfully builds curiosity and anticipation. By an overall retention of information, this Breaking Bad ad is able to reach a far wider audience. An audience so wide, that no one is safe from making a rapid descent into the world of crime, cartel, and crystal meth. Works Cited Gilligan, Vince. "Pilot."Breaking Bad. AMC. New York, NY, 20 Jan. 2008. Television. Fowles, Jib. “Advertising's Fifteen Basic Appeals.” Eds Michael Petracca, Madeleine Sorapure. Common Culture: Reading and Writing About American Pop Culture. Boston: Pearson, 2012. 54-72. Print.
Advertising is a form of communication involving selling a product to modify the behavior of the buyer into buying the product. In the essay, “Advertising’s fifteenth appeals”, Fowles explains how advertisers see the readers through the magazines and the appeals they use to influence the readers. Magazines target the audience as meant to satisfy their desires for love, attention, or the feeling to be secured and safe. For example, Cosmopolitan magazine sees the readers as flawed individuals who should change themselves to be accepted by others. Most of the appeals used to influence those audiences are “the need of escape”, “attention” and “the need to satisfy curiosity”.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
This essay is a perfect example of the importance of a thorough introduction to provide the reader with a concise synopsis of what the paper intends to covers. Had Gladwell excelled in both areas he neglected, this would be an extremely interesting, thought-provoking look into the world of advertising. Works Cited Gladwell, M. (1997). The New Yorker. Listening to Khakis.
Visual advertisements are straight and to the point for some people. People do not take into account the visual messaging going on throughout the ad. It takes companies a considerable amount of time to create advertisements that are somewhat appealing to the human eye. By adding bright colors and large letters the ad will grab anyone’s attention. In fact, people will be able to see it and read it from a distance better. To show that there are many of small details in a visual advertisement, look at the Old Spice Matterhorn shower gel advertisement.
Envisage yourself coming home from an eight-hour shift at work. You feel as if relaxing is a necessity, so you turn on the television to your favorite local news station to catch up on the exposé that all of your co-workers previously knew. While the news was on temporary break, a flamboyant commercial begins to play and once it stops playing, you can’t stop pondering the organization that displayed the indirect advertisement. That commercial enveloped you as a part of its audience. Commercials differ when deciding what rhetorical tools would manipulate their audience to succeed in unveiling their message, and this American Society for the Prevention of Cruelty to Animals (ASPCA) commercial, created by the organization’s creative director, uses
...nything to be seen as attractive and wanted. This ad is effective in the way that it is set up and put out there, because of the sexually driven society in which we live. A problem though, is that a lot of advertisements are marketed in the same way. Sex in the foreground, some type of fun or exciting element, and the captivating usage of color.
The author observes how society influences advertising within the article. He demonstrates this by comparing advertising across American and British cultures. Unwin makes the point that the advertisements that are developed are really a reflection of society today, to include its problems, beliefs, values, trends, and behaviors. He notes that even though we mold the medium, we must also adapt to it. This discussion is applicable to my research because of the idea that society is the driving force in adding sexuality in advertisements. If my research shows a change in brand advertising over time, this could be the result of a change in societal values, according to Unwin’s argument.
According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.
In the 1950s Old Spice ad, there is six product choices for an American man and he must try out all the products. At the bottom of the ad is a scale the man is standing on, saying that a professional attractive man is watching his weight. The man is wearing a large nucleus showing wealth, while also standing in a contrasting position surrounded by all the product choices. He has many arms with many choices like the Indian god Shiva, six armed goddess. The colors are simple, black and white because of the time frame there was no color and Old Spice was unable to emphasize anything specific about the product. The positions of the arms and legs draw your eyes to the center of the page to focus on the man and then to the products he is holding. The ad is smooth and clean like a man’s face using the old spice product. There is a well-defined border to draw your attention to the
The advertisement uses pathos to appeal to the audience through collage pictures of various American classics. But before the revolution of Classic Coca-Cola came th...
...arouse an emotion or just piss them off enough so they won’t ever forget about the ad or the company who had the nerve to post it? Advertisers aims to win sales, but some advertisements seek primarily to gain the reader’s attention or stimulate interest in hopes that purchases will follow in the near or far in the future. Repetitive ads for familiar products often aim to shorten the cycle of the purchase decisions. They try to stimulate the consumer to pick up the soft drink, the toothpaste, or the detergent as she moves down the shopping aisles. It is this repetition that has over the years brought the significance of violent and sexual images in the public mind and as an advertising tool in the print media. A half-naked woman is no big deal today in magazines, scenes of violence against a woman, or even rape is just an ordinary ad in the new era of advertising.
During the 19th and 20th century, America –mostly white collar, middle class Americans- saw a great increase in salaries and a huge rise in mass production which paved the way for the modern American consumerism which we know today. The advertising scene saw a dramatic boost during that period and tried to latch on to this growing pool of emerging consumers. Although only limited to print, advertising during this pivotal period showed panache and reflected American society
Strinati, D. (2004). An Introduction to Theories of Popular Culture (pp. 52-79). New York, NY USA: Taylor & Francis.
This very persuasive strategy is referred to as “pathos” in literary terms. The specific goal that advertisers use pathos for is to provoke a feeling of pity and sadness in its viewers. It can be successfully utilized to entice a broad audience to buy a specific product or to pull at the heart strings of consumers hard enough to compel them to donate to a particular cause, or to strongly react to certain stimuli. The straightforward appeal of pathos used in this advertisement created for the VITAE homeless shelter, was to generate an awareness of the disturbing consequences created by ignoring chronic world
The advert has 3 main colours in it. The first is a light brown colour