Coca Cola Management And Ethical Issues Essay

Coca Cola Management And Ethical Issues Essay

Length: 1167 words (3.3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

By defining “real stakeholders” as those who have a legitimate claim and firm has responsibility towards them and the influence and power are reciprocal (Fassin 2009), the following groups are real stakeholders for whom Coca-Cola HBC is responsible in terms of both management and ethical issues.
- Employees
Coca-Cola HBC has 36,362 employees among those 87% are highly engaged based on the latest statistics recorded on their website (Coca-Cola HBC 2016). The company has developed new set of corporate values two of which specifically designed to address the concerns observed during their latest employee survey including, work-life balance and providing more opportunities regarding “employee input into the business”. The company has tried to engage its employees in the sustainability processes through a number of events in 2011 including Live Positively Week, EU sustainable Energy, and Group-wide Health and Safety Week (Coca-Cola HBC Corporate Social Responsibility Report 2011).
- Suppliers
Coca-Cola HBC works closely with its suppliers to manage the environmental impacts of the business such as, water usage in agricultural supply chain plus energy and carbon management of the packaging sectors (Coca-Cola HBC Corporate Social Responsibility Report 2011). The company also tries to engage the stakeholder in the sustainable development through activities like, sustainable sourcing; packaging associations; workshops on sustainable supply; Sustainable Agriculture Guiding Principles and so on (Coca-Cola HBC Corporate Social Responsibility Report 2011).
- Investors
Coca-Cola HBC has a close relationship with its investors as an important stakeholder to discuss different strategies on water stewardship and anti corruption. Annual assessm...

... middle of paper ...

...s the stake of workers and employers and the latter is responsible to guard the stake of the community and the environment (Fassin 2009).
- Competitors is another missing name. As it is discussed by Fassin (2009) in some of the variations of the model like the one presented by Post et al. (2002) competitors have been eliminated, but since competitors can influence the firm it is reasonable to group them with suppliers under a group named ‘business’.
We would like to highlight here that due to the important role of stakeholders in a firm’s sustainability (Fraser et al. 2006), the Coca-Cola HBC needs to engage all the possible stakeholders in its corporate social responsibility plans and explain its relationship with those stakeholders missing in its Corporate Social Responsibility Report (2011), such as media, activists, and its competitors in a more transparent way.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay Ethical Issues Faced By Managers Working Internationally

- Ethical Issues Faced by Managers Working Internationally While becoming employed for an international company may seem like a great adventure, this may not always be the case. Two major ethical issues I would like to focus on are human rights and environmental impact. Human rights are a right that is believed to belong to every person. Working in a safe and clean workplace, being paid fairly, and not being discriminated against are fair things to fight for. So being the manager of an overseas corporation can give you the opportunity to be a part of the change or you can choose to look the other way in the interest of the corporation....   [tags: Ethics, Management, Human rights]

Better Essays
793 words (2.3 pages)

Coca Cola's Ethical Dilema in Belgium Essay

- Introduction: Business ethics are the core fundamentals of a business and are extremely important for organizations smooth and successful operation. It can have either positive impact by operating ethically or negative impact if they are caught up in any unethical situation or dilemma. Ethics has been defined as “study and philosophy of human conduct with an emphasis in determining the right and wrong” (Ferrell, 2010). This case study will analyze Coca Cola for the ethical dilemmas they were involved in Belgium, and how the company responded to the issues....   [tags: hazardous, stakeholders, health]

Better Essays
1385 words (4 pages)

The Impact Coca-Cola wants to See by Creating a Change in the World Essay

- Coca-Cola’s mission statement, social, and ethical goals are helpful expressing the overall purpose of the company, and how its decisions and actions are taken. Coca-Cola’s main mission statement is to “refresh the world, inspire moments of optimism and happiness, create value, and make a difference” (Coca-Cola). Coca-Cola wants to see an impact from what it does by creating change in the world. While Coca-Cola’s mission statement covers its basic goals, it also has a vision for the company. The specific components affected by the vision are the people, portfolio, partners, planet, profit, and productivity....   [tags: beverage brands, coca cola missions and values]

Better Essays
1368 words (3.9 pages)

Essay on Legal And Ethical Issues Of Business

- Legal & Ethical Issues that Arise in Business In today’s business world there are numerous ethical issues that have a chance of arising which may turn into legal battles. This is why organizations should strive to give their employees a clear comprehension of the company’s overall vision and mission. This will help employees in practicing the proper code of ethics as well as procedures and policies in the workplace. Companies must also strive to deliver the highest level of ethics in a continued basis which provisions customers, employees, and applicants that are entitled to them in under fair business practices....   [tags: Ethics, Discrimination, Employment, Justice]

Better Essays
743 words (2.1 pages)

Codes of Conduct for Pepsi and Coca Cola Companies Essay example

- 1. Specify, in brief, the nature, structure, types of products or service of the business you selected. Examine the information within the company’s code of ethical conduct, and choose three (3) key issues from within the document that you believe are critical for success. Provide a rationale for the response. The selected business organization is Coca Cola Company. This company is well known for production of soft drinks and beverages, which include coke, fanta, sprite, krest, among many other brands....   [tags: ethics, integrity, goals]

Better Essays
1832 words (5.2 pages)

Legal, Social and Ethical Responsibilities in Business Essay

- Legal, Social and Ethical Responsibilities in Business Over a duration of thirty years, legal, social, and ethical issues have arise concerning organizations practices that has cause people to believe negative about corporates. Through the use of the media, business practices have become more transparent. Being ready to remain believable to the world, companies must maintain good ethical reasoning, based on fairness. This will decease people eagerness to believe negative things about corporations....   [tags: Business Management ]

Better Essays
1256 words (3.6 pages)

Essay about The Underlying Logic Of The Non Carbonated Drinks Strategy

- The underlying logic of the non-carbonated drinks strategy was to introduce a new brand of drinks into a market that had become more health conscious. As previously mentioned, carbonated drinks or the conventional soft drinks have been increasingly associated and criticized for increase in obesity cases across the globe. Therefore, the introduction of non-carbonated drinks is vital towards addressing the health and nutrition concerns of consumers who continue to search for alternative beverages....   [tags: Coca-Cola, Soft drink, Carbonated water, Coffee]

Better Essays
919 words (2.6 pages)

Essay on Strategic Management : Coca Cola

- Title: Essay of strategic management Introduction Coca-Cola is the world largest company in beverage. It is the most successful beverage company in the past 50 years for its’ strategic communication. Besides, it also indicate its mission documented to state holders in terms of using strategic management , but they should reshape a more detail about formal mission statement. Considering their statement of vision, they are in a shroud of secrecy, especially its website and falls by controlling the company’s future as the supports in case of company strategy, and the company should also be reformed in order to offer a detail tract for future and goals....   [tags: Coca-Cola, Soft drink, Strategic management]

Better Essays
827 words (2.4 pages)

Risk Management Process : Coca Cola Company Essay

- e risk management process typically includes five steps. These steps are 1) identifying all significant risks, 2) evaluating the potential frequency and severity of losses, 3)developing and selecting methods chosen, 5) monitoring the performance and suitability of the risk management methods and strategies on an ongoing basis. As the first step, identify potential risks plays a crucial role in the risk management process. The core purpose of identifying risk is to figure out causes of risk and analyze result caused by the risks and its probability ....   [tags: Risk management, Coca-Cola, Hazard]

Better Essays
965 words (2.8 pages)

Ethical Dilemm Ethical And Legal Issues Essay

- David and Resnik (2011) define ethical issue as the personal believe about right and wrong, it is a standard of behaviours which are acceptable or unacceptable by social community. There are five ethical principles: autonomy, justice, beneficence, non-maleficence and veracity ( ). Meanwhile, ethical dilemma always occurs during the process. Ong, Yee and Lee (2012) explain the ethical dilemma includes the need to choose from amongst two or more acceptable choices ethically or between unacceptable actions....   [tags: Ethics, Autonomy, Philosophy, Ethical principles]

Better Essays
1165 words (3.3 pages)