Chipotle Mexican Grill, Inc. Essay

Chipotle Mexican Grill, Inc. Essay

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I. Introduction
A. Attention getter- Do you Know that Chipotle uses organic ingredients and naturally raised chicken, pork and beef?
B. Credibility statement-"Chipotle Mexican Grill, Inc., is one of the leading fast-casual Mexican restaurants in the United States, with more than 1,200 company-owned outlets in 38 states ( International Directory of Company Histories)."
C. Thesis Statement- The purpose of this presentation is to demonstrate why Chipotle is an undisputed leader in the growing fast food casual.
D. Preview of main points- Today I will firstly go over the History of Chipotle and secondly the Strengths, Weaknesses, and the Opportunities of Chipotle Mexican Grill, Inc.

II. Main point #1 Chipotle History:

A. Steve Ells is the founder of Chipotle, and he Graduated with an Art History degree from the University of Colorado at Boulder. He then found an interest in classic cooking, which motivated him to attend the Culinary Institute of America in Hyde Park, New York. Ells gain his experience by working in many five star restaurants in San Francisco.After many years of planning and organizing his business, he persuaded his father who was the current president of the pharmaceuticals firm Syntex Corporation at that time to invest a decent amount of money to open the first Chipotle Mexican Grill, in Denver area, Colorado where he grew up. On July 1993, the first Chipotle restaurant was founded. He chooses the Traditional Mexican food because "Else 's idea was to put a twist on this traditional Mexican peasant food by stuffing the tortillas with gourmet ingredients, leveraging his culinary knowledge (International Directory of Company Histories)."
B. Chipotle Mission Statement according to the International Dir...


... middle of paper ...


...xican Grill expands globally it can benefit from the growing restaurant industry as well to generate some billions in sales revenue in their menu items.

V. Conclusion
A. In conclusion, Chipotle brought back the Mexican food to the American customers so that they can experience with different food that is not typical of their culture.
B. Restate thesis- Once again the purpose of this speech is to demonstrate why Chipotle is an undisputed leader in the growing fast food casual.
C. Review main points
1. Main point #1- Chipotle was founded in Denver, Colorado in 1993.
2. Main point #2- Chipotle competitive advantage is that their food is organic.
3. Main point #3- Chipotle weaknesses are the higher price for menu items.
4.Main point # 4- Chipotle can expand internationally to all Europe because the fast-food industry is growing.
D. Thank you for listening

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