Fast food is considered convenient food that is an essential source in today's life, because it is cheap, fast and easy to access, and even nutritious at times. Fast food restaurants provide warm, fast-served food in such a low price. Because there are many fast food franchise restaurants, they offer competitive prices to their customers. According to MSN Money, fast food sales stay in consistency even in negative economic situations. Especially inexpensive meals recorded high growth while high-end restaurants’ sales decreased.
Chipotle's food and service are far superior to the huge restaurant chain known as Taco Bell. Even though they are both considered fast food restaurants, Chipotle and Taco Bell serve their food in two completely different ways. When ordering at Taco Bell, you are forced to choose one of their items off their limited menu. If somebody does not like something on one of these items, it is a hassle to have the restaurant take the ingredient off. At Chipotle, however, the customer goes through a quick and simple process in which they are able to create their own meal and witness everything that goes into it.
I think an interesting aspect of this advertising technique was that both examples that I found were fast food restaurants. Fast food restaurants are known for their fairly cheap food and make sure that consumers realize this. The cheap prices are a good selling point for fast food restaurants though. When the prices are so low for certain products, a wide variety of people can purchase the food. It opens up a wide variety of customers which makes the restaurants so popular in today’s
Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink.
American life is quick paced and busy. Americans want quick reliable transportation, quick internet connection, quick money, quick healing, quick weight loss, quick energy, and even quick service from the restaurants they eat out at. When a busy person is looking for a quick, easy food, fast food is usually the best option. The main food at a fast food restaurant is usually a burger and French fries. Fast foods restaurants are popular in America because they are inexpensive and served very quickly.
This is problem because of how unhealthy fast food is: “Fast food is an affordable and convenient way to fill yourself up when on the run. Although you shouldn't feel guilty for an occasional indulgence, regularly eating fast food can seriously damage your health.” (Lee, par. 1). Many of these fast food restaurants are open 24 hours a day to encourage people to eat their fourth meal. Similarly, restaurants have made all you can eat options, including unlimited ice cream, pizza, fried chicken, and more.
You don't think about it until you're hungry and want a quick bite to eat, and the only restaurant that comes to mind is mcdonalds. We are constantly being taken advantage of and we just let it happen. Companies pay million of dollars to have their products in movies. That red bull casually placed on the desk in your favorite move wasn't an accident. We shame the movies that include cigarette brands, but say nothing when these unhealthy eating habits are being thrust upon all of us?
Fast Food in moderation is good for you There are two views for different people that have different ways of seeing things. People see the good which is, its fast, cheap, tasty, convenient, and it hits the spot when you 're hungry and in a hurry. Then there 's the down side to it fast food is loaded with calories, sodium, fats, and oils. Some of the meals on the menu are full of calories fit to consume in an entire day. People who are trying to watch their weight and calorie intake have difficulty eating at a fast food restaurant.
It is easy to go through a drive through and pick up food. However, this is where personal responsibility needs to step in and choose healthier options. Eating fast food products every day or multiple days a week, without adding exercise to one’s routine, will probably lead to poor health and weight gain. Zinczenko and those who share his mentality should take their health into their own hands. There are healthier choices available either at home by packing your own meals or on the go by selecting healthier restaurants.
On a daily basis, I want to go to Chipotle because the food is great-tasting and healthy. Their meat is grass-fed and other ingredients on the menu are handpicked vegetables or handmade sauces with above-average foods that can fulfill the daily requirements for nutrients. The main significant difference between Chipotle and others is they support green, they use recycled plastic for their utensils and napkins. Most of the hardware material like trash cans, tables chair and some decoration materials made out of recycled and salvage material. Chipotle’s politics towards recycling attracts a good amount of hipster crowd.