Taco Bells currently one of the top prominent Mexican fast food chains in the United States.
Current statistics show that consumers are looking to eat healthier “35 percent said healthy/health food. Following that, 23 percent said animal welfare, 13 percent said cleaner ingredients, 12 percent said weight loss, 11 percent said environmental responsibility and 8 percent said social responsibility” (Sentenac, 2015).
Chipotles has taken the market share during their launch of the new Vegan option. “Chipotle Mexican Grill introduced Sofritas, the first vegan meal offered by a national fast food chain that's not a salad or a veggie burger.” (Neporent, 2013). Taco Bell and Chipotle share the same market share, and there is a potential that
Mariah Carey is one of the top pop singers in America today. On an average, her CD’s sell for fifteen dollars. However, many find it easier to purchase a “knock-off” for a cheaper price than to purchase the real thing. For instance, an individual can purchase the exact CD at a local flea market for five dollars and save the extra ten dollars for something else. In the short story, “The Great Taco War,” Jose Antonio Burciaga informs readers that fast food industries like Taco Bell do no sell authentic Mexican tacos. He urges readers to purchase tacos from taquerias because unlike Taco Bell, their food is “real” Mexican food.
In “Bad Food” – What’s the Best Food? Tax it, and Subsidize Vegetables”, Mark Bittman suggests that the people of America should stop eating unhealthy foods so often. In the article, Bittman tells his audience that people with “heart disease, diabetes and cancer are all in large part caused by the standard American Diet” (page 35). He also states that eating healthy can result in a better health care system, saving millions of lives. The big issue is Americans eating unhealthy every day, but proposing a plan to help stop it from happening.
“Many of the so called Mexican foods that we love like hard-shell tacos, burritos, and nachos are a Tex-Mex creation.” Anglo people were the first to encounter these delicious Mexican cultures and cuisines, but Tex-Mex did not appear until the 1940s, but in the 1970s everyone mostly knew about Tex-Mex foods because “as more people settled in Texas or wrote for cook books (Diana Kennedy) Mexican food grew and grew. People tried to make these Mexican cuisines by using Tex-Mex foods which are considered to be: beef, yellow cheese (cheddar), wheat flour, black beans, canned vegetables, and cumin which are not common in Mexican foods. Beef and cumin were used in a lot of Tex-Mex creations. Like “beef was the meat choice
The company is driven by a strong set of values, even if some of those decisions increase its costs internally. This is especially the case with the sourcing of its ingredients and meats. In fact, the high-quality ingredients and advanced cooking methods used by Chipotle are second to no other fast-food chain. Among recent developments, the leader in fast-casual dining concepts plans to become absolutely GMO-free by the end of 2014. Although the aim is not new, it shows Chipotle’s commitment to bring fresh ingredients to the table. Besides offering high-quality meals to its customers, the portions are generously sized and the value is unmatched. There are very few places that can fill you up for less that $10 with quality food, and not junk. The triad of fresh, pure ingredients, cutting-edge cooking methods, and tremendous portions gives Chipotle a mouthwatering appeal.
The article is talking about how Taco bell is inventing something that was supposedly existing. But taco bell had different ways of selling their quesalupas to people, their target market is usually the younger crowd looking for cheap good tasting food. So of course the people are going to go to taco bell, and try everything new that they come out with. Taco bell was striving to be different from other fast food places and brain wash teens into thinking their fast food, food, is better than all of the other fast food places. The article says that they are trying to copy REAL Mexican food, and taco bell is brainwashing people into thinking they are coming out with all of this “NEW” Mexican food. When in reality it is all just copied from old
B. Credibility statement-"Chipotle Mexican Grill, Inc., is one of the leading fast-casual Mexican restaurants in the United States, with more than 1,200 company-owned outlets in 38 states ( International Directory of Company Histories)."
Local products from local farmers are used to produce the highest quality products with the healthiest ingredients for consumers within Chipotle. Not only do they strive for better food but also healthier food for the customer. The inspiration for Chipotle starts with Steve Ells and is reflect into the company. Ells even testified in congress in 2009 in support of eliminating the use of antibiotics and hormones in ranching and farming (Ells, 2010). This is reflects back into the Chipotle company through their products and employees which in turn represents their amazing social responsibilities in the food service industry.
With a unique appeal, a healthy and delicious product, and a powerful social message that made our target customers feel great about eating Chipotle over more traditional fast food, we have pioneered the fast-casual restaurant model our customers admire. Furthermore, our food sourcing is a rewardable effort and it is what we and our customers respect.
Chipotle Mexican Grill originated in Denver, Colorado in 1993. In 1998, McDonald’s became the majority shareholder; however, in 2006, McDonald’s divested its controlling interest. Chipotle became a public company listed on the New York Stock Exchange in 2006. It currently has 1,083 locations across the United States and Canada. In May 2010, Chipotle expanded into Europe, opening their first restaurant in the United Kingdom. (Form 10-K Chipotle Mexican Grill, Inc., 2011)
Walking into a Subway or Chipotle restaurant and seeing the antibiotic free sign can lead some consumers to believe that these restaurants are making them healthier. However, is antibiotic free meat really a thing? Well actually it is, in order for any meat to be served at a restaurant it has to go through the United States Department of Agriculture or USDA regulations to secure a healthy and nutritious product for the consumer. The regulations the meat has to go through help to make sure that if an animal was vaccinated with an antibiotic that the medication is out of the animals system. So what this means is that once the meat has passed these strict regulations then the meat is technically antibiotic free simply because it does not contain
Chipotle is my favorite place to eat. As I am sure it is for other people. Chipotle is a fast food Mexican grill. They are most known for how big they make your burritos. Now it is fast food but it isn’t actually fast, they’re like a restaurant but without the wait. They serve all naturally raised meat and organic beans. So there food is pretty healthy and worth eating. The employees are always nice and it just a great place to eat over all. Chipotle is a great choice for a quick fast food stop because it gives great service, atmosphere, food and value. My experience there is always a good one.
Eating healthy can be an effective and beneficial way to live a long a vigorous life. Certain foods are considered the key to daily nutrition that every person needs in order to completely function throughout the day. These foods that are considered “healthy”, provides individuals with vitamins, minerals, nutrients and replenishes the necessities that the body needs to stay well. On the other hand, eating healthy foods can sometimes be a long-term obligation and be somewhat expensive. In many case, organic food is considered healthy but has been found to be somewhat more expensive than regular market food. In many instances people do not consider all aspects of
Chipotle Mexican Grill founder Steve Ells had a vision to “change the way people think about and eat fast food” (Gamble, Peteraf, & Thompson, Jr., 2015). He wanted to create a
When Chipotle first opened in 1993, the goal was to serve quality food fast, but not be considered “fast food.” To avoid falling under the fast food stigma, Chipotle strives to find the best ingredients with respect to animals, farmers, and the environment. In order to achieve these goals, Chipotle has created a matrix organizational structure that is divisional by location and functional by authority. Chipotle recently expanded internationally to the United Kingdom, Germany, and France, each following strict guidelines assigned by corporate employees from their headquarters in Denver, Colorado. Similarly, each location is functionally organized according to authority: regional manager, district manager, store manager, assistant manager, and
The population in the United States as of 2009 was 307,006,550 the younger population is projected to slightly increase and eventually plateau though the older population has been steadily increasing and projected to continue on an upward trend (Vincent & Velkoff, 2010). The lack of a healthier diet is something that has been highlighted in the media for the past decade and more often than not we are seeing the effects of overindulging and the consumption of highl...