Case Study in Global Business: Global Communication Problems Essay

Case Study in Global Business: Global Communication Problems Essay

Length: 2296 words (6.6 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

Case Scenario

A Fortune Global 50 company with presence in countries around the globe, the corporate headquarters is in the United States but only about 20% of the workforce is based in the United States. The practice in place is to use best-shore resources where appropriate for call centers as well as internal financial transactions. Communication takes place across many time zones and many different languages. Employees are expected to conduct all business in English.

State the Problem
Language and cultural barriers can impede business. Not every employee has a good grasp of the English language. Sometimes because of local laws English can’t be used on agreements or contracts. Cultural differences can create problems as well, some of the employment practices are considered unacceptable in many countries. Frequently requests are received with attachments that take hours to translate with the tools available at employee’s disposal. Meetings can be difficult when all participants don’t have a common language. Three examples that of the lack of communication and knowledge about specific countries have created a problem follow.
Early 2009, the company made the decision that all employees will take a cut in pay. It varied by level but the vast majority was to be reduced by 5%. The communication came on a Friday evening about 7 pm EST via email. The reason given for the pay cut was to salvage jobs. The announcement made it to the media over the weekend, and because of timing many employees learned this information from a third party. It was later discovered this pay cut couldn’t be legally enforced in many countries. A follow-up email a week later indicated the expectation would be that employees in these c...

... middle of paper ...

...on been found?
Yes, the solution did come in under budget $361,000 in total cost. The results from the survey indicated that the Wikis helped avoid revenue recognition issues of $400,000 within the first three months.

Has there been an evaluation of the results? Has the project been deemed successful?
Yes the counts and comments indicate that the Wiki’s were well received and used. The survey also indicated that the costs for implementation were recovered in three months. The translation tool is not being utilized to full capacity, so the number of concurrent users should be evaluated prior to annual renewal.

Change, E. (2006). New frontiers in employee communication. Third Annual examination of internal communication channels, Retrieved from

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Global Business Environment Effect from Environmental Impacts Essay examples

- Global business environment can be impacted by many factors that cross country borders. Environmental factors can greatly affect global business in all corners of the world. Natural disasters, population growth, and pollution are problem areas that affect all countries. Because of the environmental impacts, all countries had to work together to find common solutions. In America, population growth and pollution find communities across the land reclaiming areas that have been left to waste. In Washington, DC, the Anacostia Waterfront Initiative was signed on March 22, 2000.1 This initiative is the foundation for the revitalization of the Anacostia areas of Washington, DC....   [tags: Global Business]

Powerful Essays
1764 words (5 pages)

Global Communication Gap Analysis Essay

- Gap Analysis: Global Communications Global Communications faced a difficult and arduous decision. The company is declining and a new growth strategy is ready for implementation. The growth strategy will enable Global to become more competitive and responsive to their customers. However, the implementation of the plan was not thought out clearly causing conflict and division. How can Global fix their issues. The problems Global faced were looked at and measured against the concepts presented in the cited texts....   [tags: Global Communications Strategy Case Study]

Free Essays
1806 words (5.2 pages)

Gap Analysis: Global Communications Essay

- This Gap Analysis will show the situation analysis on Global Communications and the company’s issues and opportunities as to move forward into the future by focusing on customer satisfaction. I will attempt to show the stakeholder perspectives of the company with the workers Union and the consumer marketing and sales division. The Gap Analysis will include and end-state vision by explaining the path in order to reach the desired goal of making the company a true global company that has a strong customer relationship....   [tags: Global Communications Case Study]

Free Essays
1868 words (5.3 pages)

Gap Analysis: Global Communications Essay

- Global Communications is struggling to compete in the telecommunication industry. Management has put in place an aggressive plan that will address the company’s 50% depreciation in stock value over the last three years. Kreitner and Kinicki quote "Change begets conflict, conflict begets change" (2004). Global Communications was already facing an uphill battle because of the planned changes and they made a critical mistake by not including all critical stakeholders in the planning and implementation of these initiatives thus isolating the stakeholders and endangering the success of the plan....   [tags: Global Communications Case Study]

Free Essays
1719 words (4.9 pages)

Gap Analysis: Global Communications Essay

- Recently the telecommunications industry has been a disappointment. Stockholders are in an uproar over plummeting returns on their investments and fear that the trend will not return to normal. There has been a drop in stock prices that top over 50%. The harsh environment has put Global Communications under the microscope to perform economically. The market is saturated with companies domestic and abroad vying for the same business. Cable companies have dealt a devastating blow by bundling services that were once sold separately, such as computer, television, and telephone....   [tags: Global Communications Case Study]

Free Essays
1612 words (4.6 pages)

Essay Gap Analysis: Global Communications

- Global Communications is having a hard time achieving its goal for globalization. During the formation of this goal they developed a two pronged strategy to implement it. First they want to outsource the technical call centers to India and Ireland and restructure the Global Communication workforce. Both of these actions will result in employee layoffs and has upset the Union. After talking to the Union, the board failed to get the Unions’ endorsement of the plan and caused them to seek action from the government and other available resources....   [tags: Global Communications Case Study]

Free Essays
1796 words (5.1 pages)

Gap Analysis: Global Communications Essay

- Telecommunications companies are under tremendous pressure to compete with the masses and maintain profitability. Confidence in the telecommunication industry on Wall Street is waning. Shareholders have lost confidence in diminishing returns and question the industry's ability to rebound. Global Communication has definitely had their share of dissipating returns. In the past three years, the company has watched stocks trade from a high of $28 per share to an alarming $11 per share, which is more than a 50% depreciation....   [tags: Global Communications Case Study]

Free Essays
1980 words (5.7 pages)

Gap Analysis: Global Communications Essay examples

- Global Communications needs to address the current state of the company’s financial position in the telecommunications industry by coming up with a plan that will reduce operations expenditures and expand the company’s consumer base and market share internationally, all without negatively impacting the company’s long-term relationships with key stakeholders, and while continuing to strive to deliver an ever increasing array of high-quality services and products to the company’s end users. Situation Analysis Issue and Opportunity Identification As of late, interests in the telecommunications industry have been struggling in the stock market....   [tags: Global Communications Strategy Case Study]

Free Essays
1836 words (5.2 pages)

Essay about Global Communications

- Gap Analysis: Global Communications In today's telecommunication business, companies are increasingly outsourcing to improve profitability and productivity. From reading this scenario about Global Communication, several points of interest will be presented in this paper. The scenario involves a company called Global Communication and presents various business and ethical dilemmas that this company must face to continue being a competitive force in this field. This paper will discuss the initial problem that explains issues and opportunities....   [tags: Global Communications Gap Analysis Case Study]

Free Essays
866 words (2.5 pages)

Global Communication Essay

- Gap Analysis: Global Communications This paper is designed to define a problem that currently exists at Global Communications, a telecommunications company and to develop a solution, along with alternate solutions that could be used to solve the problem. Always when making business decisions for a major corporation there are opportunities in the foreseen end-state goals, as well as challenges that occur that all have to be evaluated in determining the final decision....   [tags: Business Management Analysis Strategy]

Free Essays
1709 words (4.9 pages)