Business Operation Training : Vision Statement Essay

Business Operation Training : Vision Statement Essay

Length: 1031 words (2.9 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Business Operation Training
Vision and mission statements fulfill two separate purposes in an organization. The vision statement is inspiring, long term and emotionally driven. It assists employees in understanding their work and helps accomplish the organizational goals. It is brief and easy for employees to repeat. They should be simple, short and direct (Argosy University Online, 2016). Disneyland’s vision statement is “To be the happiest place on Earth.” Forbes vision statement is “Be visionary. Think big.” These vision statements are both broad and can last for generations (Cascio, 2013). Disneyland’s business is entertainment; therefore their vision statement reflects their goals which revolves around entertaining people. Forbes is a business magazine that publishes articles about finance, investing and other scholarly subjects, and its vision statement matches the organization’s trade.
The mission statement includes the organization’s purpose and competitive angle. It describes what the company does, who it does it for, and how it does it. It should also be brief so employees can easily recite it. In contrast to the vision statement, it is meant for a shorter period of time (Argosy University Online, 2016). Disneyland’s mission statement is “The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world” (Cascio, 2013).
I am unable to find Forbes mission statement, but Amazon has a great mission statement: “We strive to offer our customers...

... middle of paper ...

... are external factors of the business that generate a promising future. Recognizing opportunities presents a competitive advantage because companies can use them to attract customers away from competitors who may be delayed in recognizing and utilizing the opportunities available. Retrieved from Threats are factors in the external environment that could potentially cause harm for the business. Recognizing threats gives a company an advantage because they can build a protection against the threat before it becomes a realization. If the threat is not recognized and addressed, then the company will be on the defense and fighting it instead of promoting its strengths. Threats can also be an advantage because they can pressure a business to adapt resulting in a positive change for the organization (Argosy University Online, 2016).

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

What is a Vision Essay example

- Introduction A vision is a statement that paints an idealized picture of what an organization wants to become. Jick (2002) offers a similar definition. He calls it, “an attempt to articulate what a desired future for a company would look like” (p. 142). Although many definitions for vision are similar, the effects visions have on organizations vary. For some the vision is an agent of change, for others it is a source of confusion. The difference lies in certain elements of the vision, and how the leader implements the vision throughout the organization....   [tags: Business, Constructing a Vision Statement]

Free Essays
969 words (2.8 pages)

Analysis Of Rjrtc 's Vision And Mission Statement Essay

- RJRTC’s vision and mission statement intertwines with each other. The vision of RJRTC is to achieve market leadership by transforming the tobacco industry. On the other RJRTC’s mission statement wants to lead change in the tobacco industry by driving innovation throughout their businesses, redefining enjoyment for adult tobacco consumers, reducing the harm caused by smoking, accelerating the decline in youth tobacco use, and resolving controversial issues related to the use of tobacco. The mission of the company emphasizes that they care not only about their company and consumers but for everyone else who has or will be affected by tobacco in some way....   [tags: Tobacco industry, Tobacco, Japan Tobacco]

Better Essays
1324 words (3.8 pages)

Vision, Mission, and Strategy at Starbucks Essay

- Starbucks was bought out by current CEO Howard Schultz in 1987. Since then, Andrew Harrer (2012) reports the company has grown to operate over “17,244 stores worldwide” (para. 1). Fortune (n.d.) reports in its yearly 100 Best Companies to Work for that Starbucks employs “some 95,000 employees”. From only a handful of stores in 1987 to a billion dollar franchise today, the success of Starbucks is due in great deal to their corporate culture, specifically how employees, or as Starbucks calls them, partners are treated....   [tags: Business Analysis ]

Better Essays
1493 words (4.3 pages)

XYZ Internet Company Mission Statement Essays

- XYZ Internet Company is part of a burgeoning market of Internet access companies. We provide Internet access solution for homes and small businesses. Our product is an affordable and easy-to-install way to access the Internet and connect networks to it. This high-speed "always on" service lets the customer access the Internet over ordinary phone lines at speeds up to 8 Mbps for downloads and 1 Mbps for uploads (Internet Access Types. n.d.). We work with our clients to find the best and most affordable type of Internet access for their needs as well as maintenance and customer support....   [tags: Mission Statement]

Better Essays
766 words (2.2 pages)

Essay on Interclean Training Needs

- InterClean Training Needs Interclean is facing a new challenge as they enter a new strategy and new market. They have always been able to fill gaps and sell products in certain areas, but as they move towards a full solution provider, they will encounter a new internal need as far as personnel and training. The acquisition of Envirotech will help ease some of these needs, but with the plans for expansion and target markets, training and workforce enhancement will become necessary. Interclean has started in the right direction by taking a skills inventory of current employees....   [tags: Interclean Human Resource Training Case Study]

Better Essays
1622 words (4.6 pages)

Southwest Airlines : Mission And Vision Essay

- During the week for 1 hour in the evenings I join with a group of professionals of Cross-Fitters near Love Field Airport. Everyone is motivated to endure a tough workout that consists of a combination of fast paced burpees, push-ups and countless squats. What I discovered is most of the young and middle aged grouped participants work for Southwest Airlines. I’ve selected Southwest Airlines because of the uniqueness of the company’s business strategy and to know my Crossfit partners speak highly of Southwest Airlines....   [tags: Southwest Airlines, Airline, Dallas Love Field]

Better Essays
1417 words (4 pages)

Essay on Hotel Dreamland Business Proposal

- Executive Summary Business Overview: The proposed small boutique hotel will have up to 30 rooms for accommodations with a small restaurant, catering for 50 people and serving and breakfast and Dinner. In addition, the hotel will have a public / cocktail bar, swimming pool, tennis court, swimming pool and gymnasium. Ownership Structure: The ownership structure of this small boutique hotel will be sole proprietorship. Business Name of the Hotel: ‘Hotel Dreamland’ Location: The location to establish this new business is New South Wales (NSW), Australia....   [tags: Business Proposal]

Better Essays
1140 words (3.3 pages)

Mission And Vision Of An Organization Essay

- Once an organization develops a mission statement, the next step in strategic planning is to align the company’s goals. The goals for a business should reflect the vision and mission of an organization, as well as assist in achieving the overall purpose of the company. Establishing organizational goals promotes the business’ mission and specifies the focus in which staff members should implement in day to day operations. Background The method that an organization selects, develops, and executes projects is based on the goals, vision, and mission of the company....   [tags: Strategic planning, Management, Organization]

Better Essays
809 words (2.3 pages)

Hilton is the Vision of Innovation and Hospitality Essay

- Founded in 1919, Hilton Worldwide has remained a beacon of innovation, quality, and success. What Hilton Worldwide calls their mission statement imposes its worldwide high status: “We will be the preeminent global hospitality company - the first choice of guests, team members and owners alike.” Fierce competition, however, does currently exist among hotel corporations within the market. Marriott International, Hilton’s main competitor, currently stands as the third-ranked world leader within the industry (according to, coming in after Hilton....   [tags: worldwide, travel, hotel]

Better Essays
1007 words (2.9 pages)

Essay on Business Plan- Secuirty Business

- 1. Executive Summary 1.0 Business Concept Northern Sierra Security is the place to go in the greater Sacramento/ Capital area where the well known, rich and petrified can go to get a friendly yet terrifying faces to help secure them. This company is an upscale security company for the neurotic who might be in need of some securing. Our goal is to create an atmosphere that is a safe and sound environment for you, your family, your residence and or place of work. We will provide state of the art private residential, building or personal security, with up to date security devices as well as being able to grant you with uniformed and plain clothes officers....   [tags: Business Case Studies]

Better Essays
1708 words (4.9 pages)