Vision and mission statements fulfill two separate purposes in an organization. The vision statement is inspiring, long term and emotionally driven. It assists employees in understanding their work and helps accomplish the organizational goals. It is brief and easy for employees to repeat. They should be simple, short and direct (Argosy University Online, 2016). Disneyland’s vision statement is “To be the happiest place on Earth.” Forbes vision statement is “Be visionary. Think big.” These vision statements are both broad and can last for generations (Cascio, 2013). Disneyland’s business is entertainment; therefore their vision statement reflects their goals which revolves around entertaining people. Forbes is a business magazine that publishes articles about finance, investing and other scholarly subjects, and its vision statement matches the organization’s trade.
The mission statement includes the organization’s purpose and competitive angle. It describes what the company does, who it does it for, and how it does it. It should also be brief so employees can easily recite it. In contrast to the vision statement, it is meant for a shorter period of time (Argosy University Online, 2016). Disneyland’s mission statement is “The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world” (Cascio, 2013).
I am unable to find Forbes mission statement, but Amazon has a great mission statement: “We strive to offer our customers...
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... are external factors of the business that generate a promising future. Recognizing opportunities presents a competitive advantage because companies can use them to attract customers away from competitors who may be delayed in recognizing and utilizing the opportunities available. Retrieved from http://highered.mheducation.com/sites. Threats are factors in the external environment that could potentially cause harm for the business. Recognizing threats gives a company an advantage because they can build a protection against the threat before it becomes a realization. If the threat is not recognized and addressed, then the company will be on the defense and fighting it instead of promoting its strengths. Threats can also be an advantage because they can pressure a business to adapt resulting in a positive change for the organization (Argosy University Online, 2016).
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